Now that many CMOs have doubled down on digital, certain “tried and true” channels have become over-crowded.
In The Mindful Marketer Livestream Episode 61, here are highlights:
*The main reasons why your audience might be ignoring you.
* Michael Taylor, the Master of Messaging, gave us fresh ideas to help you rise above the noise. Hint: it's NOT about differentiation!
* The diverge strategy that launched a B2B consulting firm's revenues from 0 to $3M in less than 18 months.
* How innovation guru and bestselling author, Whitney Johnson, succeeds by constantly re-evaluating tried and true go to market channel strategies. She joined us during the Q&A portion.
Here's the replay link:
Join my "know ahead" list and register for our next livestream on Friday, July 1. I'll be welcoming Sonny Ganguly and Kenneth Cushing to the room. Hear their advice on what it takes to make the leap from CMO to CEO. Go to themindfulmarketer.com for our full 2022 schedule and replays.