What happens when your competitors are talking about themselves but you are producing resourceful content? You win!
So how can you write helpful technical content for manufacturers? First, it needs to come from the brains of subject matter experts. Second, you need to extract that knowledge from their brains and use their insights to fuel your marketing strategy.
Toby Wall, thinker and senior writer at Gorilla76, joined this episode of the podcast to discuss how to create great content in the manufacturing space.
Toby and I talk about:
Resources we talked about: