Twenty years ago, we barely had enough info to measure our impact. Today, manufacturing marketers are overwhelmed with data, and everyone wants to sell us software to find, store, clean, surface, and use that data.
Why is data such a big buzzword in business, especially manufacturing?
On this episode of the podcast, I invited Jon Thompson, co-founder and senior partner at Blue Margin Inc, a company of 38 consultants and engineers who help mid-market companies with an emphasis on industrials use their data to create growth.
Jon and I talked about:
Check out this resource we mentioned during the podcast: