The Lawyer's Edge
The Lawyer's Edge
Aug 17, 2021
Liel Levy | Why You Should Market Your Law Firm to the Hispanic Community and How to Do It Right
Play • 44 min

Liel Levy is the Co-founder and Head of Partnerships at Nanato Media, a bilingual digital marketing agency specializing in the US Hispanic market. Nanato Media focuses on helping law firms across the country run relevant campaigns targeting local Hispanic markets. After a career in the food and hospitality space, Liel entered the marketing industry, working as the Assistant Food and Beverage Director and MUZE Restaurant Manager at Mandarin Oriental and Restaurants Manager at Meliá Hotels International.

Liel Levy is the Co-author of the book Beyond Se Habla Español: How Lawyers Win the Hispanic Market and the Co-host of the In Camera Podcast. Liel helps law firms dominate their market through ambicultural digital marketing strategies that lead to exponential business and brand growth. He has all the tools to teach you why and how to market to the Hispanic community and is here to tell you all about it.

In this episode…

Law firms across the country use marketing materials for advertising to clients new and old. Most probably feel confident in their marketing materials. However, there is a whole chunk of the American population that law firms often don’t have the tools to market to — the Hispanic community. Liel Levy noticed this and decided to do something to change the landscape.

Liel Levy has been ingrained in Hispanic culture from the day he was born, living in New Mexico and watching his uncle create a law firm specifically for Hispanics. Now, Liel is the Co-founder of Nanato Media, a digital agency focused on helping law firms across the country run relevant campaigns targeting local Hispanic markets. He has all the tools to teach you why and how to market to the Hispanic community and is here to tell you all about it.

On this episode of The Lawyer’s Edge, Elise Holtzman talks with Co-founder and Head of Partnerships at Nanato Media, Liel Levy, all about marketing law firms to the Hispanic community. They discuss increasing focus on connecting with Hispanic clients, successful marketing strategies for each sect of the Hispanic community, sensitivity and stress around effective translation, and so much more. You won’t want to miss this impactful episode!

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