Strategic Growth Podcast
The Golding Group
Subscribe
The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Hosted by Kyle Golding, entrepreneur and Chief Strategic Idealist for The Golding Group. Formerly known as the #NeoMarketing Podcast. www.TheGoldingGroup.com
Available episodes
Newest first
Oldest first
May 17, 2023
Crisis Communication Protocol Review
Thanks to recent spectacular failures in audience relations from major brands (Bud Light), organizations (FBI) and high-profile individuals (pro athletes) we decided to revisit and review one of our most popular episodes regarding the proper way to manage crisis communications.
Originally Premiered Mar 17, 2021 but still valid today, we revisit our conversations about when, why and how to utilize crisis communications protocols instead of out-of-date plans. "The Professor" Pritch Pritchard, APR & PRSA Fellow explains the ideas behind our 10 Protocols (+ a bonus protocol) for managing a crisis.
Listen/Stream/Watch/Subscribe at bit.ly/StrategicGrowthPodcast
playlist_add
May 3, 2023
How To Write A Strategic Plan
Soon after we started the How To Write A Strategic Plan talk at The Treasury OKC last Friday, OKC-FD asked us to vacate the building due to a gas leak nearby. Before we were asked to leave the building, we discussed lots of great tips on the differences between a business plan and a strategic plan, how to get started crafting a strategy and the most common mistakes start-ups and small businesses make in the strategic process. Here is the content (before the fire department intervened) and some of the audience questions.
00:38 Why strategy is so important
01:41 Why everyone needs a written business plan
03:43 The difference between business plans and strategic plans
08:50 Short interruption for fire truck sirens
09:17 Why business plans and strategic plans are so important
10:50 Common mistakes and misconceptions about strategy
11:25 How to start writing a strategic plan
11:40 The 5-Finger Strategic Plan example
14:28 Budget T.E.A.M. Time. Energy. Attention. Money.
16:12 Time to evacuate the building
Listen/Stream/Watch/Subscribe at bit.ly/StrategicGrowthPodcast
playlist_add
Apr 19, 2023
Hannah Schmitt, Founder Of The Treasury OKC
Located on historic Film Row, The Treasury is a membership club and co-working community for driven women. The Treasury is a place where women can focus on themselves and their work and legitimize their businesses with a downtown mailing address and a snazzy spot to meet clients.
The Golding Group is partnering with The Treasury to host a Strategy Review event for current and soon-to-be small business owners on Friday, April 28th from 10:00 – 11:00am CDT. Our CEO Kyle Golding will lead a strategic planning discussion, an audit of your current business strategy and a Q/A covering your specific strategy and execution questions.
_*The Treasury is a female coworking space, but this is a coed event! Men are encouraged to attend.*_ This is the right event for you if: You’ve never created a big-picture strategy for your business OR You haven’t revisited or adjusted your strategy since you first went into business. RSVP for free via https://bit.ly/FreeStrategyReview
Schmitt opened The Treasury with her husband Brian in 2018 to be a productive space for local women. After working from home as a magazine editor for four years, Schmitt saw a need for a space where women could be productive and take care of daily business tasks without splurging on a private office.
Listen/Stream/Watch/Subscribe at https://bit.ly/SGPodListen
playlist_add
Apr 5, 2023
Kris Ward, Author of Win The Hour, Win The Day
Kris Ward is the leading authority in leveraging your time and scaling your business. Ward is the founder of the Win The Hour, Win the Day philosophy, book and podcast. https://www.winthehourwintheday.com/
After the loss of her husband, Ward returned full-time to her work as a marketing strategist. She was relieved that her business had not only survived her absence but was growing. Now, Ward has completely changed the landscape for entrepreneurs by sharing the successful practices that allowed her absence.
Ward helps entrepreneurs create their W.I.N Team (What Is Next) and implement the 60/40 WIN Formula so they can be in execution mode 60% of the time (execution equals revenue!). You can hear Ward on her own podcast - Win The Hour Win The Day where she has engaging conversations with dynamic guests covering a variety of business topics so you can get to your next win. BIG Bonus gift for all of our listeners at www.freegiftfromkris.com.
The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen/Stream/Watch/Subscribe at https://bit.ly/SGPodListen
playlist_add
Mar 15, 2023
Elizabeth Larios, Program Manager at gBETA OKC
Special guest Elizabeth Larios, MPA is the gBETA Program Manager for Gener8tor OKC. She is a community engagement-focused economic development professional with a brand range of experience in business, non-profit, higher education and politics. She connects startups with funding opportunities, serves on several boards and has dedicated her life to public service and community development. Larios has a Bachelor of International Business Administration and a Master's in Public Administration from the University of Central Oklahoma.
The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen/Stream/Watch/Subscribe at https://bit.ly/SGPodListen
playlist_add
Mar 1, 2023
Hoang Lam, CEO of CMM Financial & Founder of Storm Check
Special guest Hoang Lam is a man of many pursuits. He is CEO of CMM Financial, Founder of Storm Check and co-host of the Defining Moments podcast. We discuss the entrepreneurial spirit, changing careers, the unique perspective of a first-generation American and how to host a podcast while barely speaking. Lam shares his insights into financial health, community building and why it was so important to start a business that employs veterans.
CMM Financial https://www.cmmfinancialservices.com
Storm Check https://www.stormcheck.team
Defining Moments Podcast https://www.definingmomentspod.com
The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen/Stream/Watch/Subscribe at https://bit.ly/SGPodListen
playlist_add
Feb 15, 2023
Business Plan Triage with Zacharias Voulgaris
Tech entrepreneur Zacharias Voulgaris is in the process of starting a company in the ed-tech world and looking for our advice on finding a cofounder who can also undertake some of the responsibility. The Golding Group CEO Kyle Golding offers his best advice with a business plan triage to help Voulgaris get his start-up off the ground.
Listen/Stream/Watch/Subscribe at https://bit.ly/SGPodListen
playlist_add
Feb 1, 2023
Alex Ruhter, CEO of JackBe Drive-Thru Grocery Startup
JackBe is an Oklahoma-based start-up disrupting the grocery shopping experience. You never go inside the store. It’s as convenient as a fast food drive-thru. Instead of burgers or tacos, you get everything on your grocery shopping list. Kyle and Alex discuss essential elements of a great business opportunity: solving a problem, presenting a clearly different option and letting consumer feedback guide decision-making. More info at https://jackbenimble.com/.
Listen/Stream/Watch/Subscribe at https://bit.ly/SGPodListen
playlist_add
Jan 18, 2023
Leadership, Goals and Processes with Special Guest Kitt Letcher
We're learning valuable lessons about leadership through planning, goal setting and managing the process from yearly to weekly schedules with our special guest Kitt Letcher, CEO and President of the Better Business Bureau of Central Oklahoma. Letcher uses tools like EOS, Full Focus Planner and the 12 Week Year to create systems of success for her team at the BBB. She also makes big plans for her family in the same exact way.
Listen/Stream/Watch/Subscribe at https://bit.ly/SGPodListen
playlist_add
Jan 4, 2023
Strategic Growth Podcast Best Of 2022 (Part 2)
We’re sharing more of our favorite snippets of advice from 2022 as we launch 2023. All episodes are available to Listen/Stream/Subscribe at https://bit.ly/SGPodListen
* 00:22 Jan. 19th Ep136 Lifetime Value
* 01:31 March 16th Ep140 Misinformation, Malinformation and Disinformation
* 02:26 June 15th Ep147 5 Additional Strategies For Crisis Communication
* 04:52 July 20th Ep150 Listening Is The Most Important Skill
* 07:20 Aug. 17th Ep152 Maximize Decency and Civility To Build Trust
* 10:24 Nov. 2nd Ep158 Embracing Change + New Office & Podcast Studio Update
playlist_add
Dec 21, 2022
Strategic Growth Podcast Best of 2022
We're sharing some of our favorite snippets of advice from the past 12 months as we all wrap up 2022 and look forward to 2023.
* 00:20 Ep135 2022 Business Trend Predictions
* 02:23 Ep137 Top Trend for 2022 Data Activation
* 04:03 Ep139 Common Start-Up And Small Business Mistakes
* 06:41 Ep142 New Name For The Former #NeoMarketing Podcast
* 08:12 Ep144 The Single Most Important Key To Success
* 10:27 Ep146 Professional Podcast Types For Business
* 12:14 Ep149 How To Be A Good B2B Client and Service Provider
* 13:18 Ep151 Everyone Wants To Be A Gangster, until...
* 14:52 Ep154 Business Process Management (BPM)
* 17:16 Ep155 Social Analytics Tools For Crisis Communications
* 21:08 Ep156 How To Avoid Quiet Quitting And Quiet FiringListen/Stream/Watch/Subscribe at https://bit.ly/SGPodListen
playlist_add
Dec 7, 2022
Corporate Culture with Kitt Letcher, CEO BBB of Central Oklahoma
On this episode, we discuss the fine art of corporate culture with Kitt Letcher, CEO and President of the Better Business Bureau of Central Oklahoma. Letcher is well-recognized for her smart and impactful approach to building and maintaining a highly productive staff. We dive deep into her thoughts on remote work, communication, leadership styles (good and bad) and the actual ROI of a positive work environment. Let’s talk about it. Listen/Stream/Watch/Subscribe at https://bit.ly/SGPodListen
playlist_add
Nov 16, 2022
Disrupting Business and Education with Anthropology
Our special guest on this episode is Suzette Chang, Founder and Executive Director of Thick Descriptions https://thickdescriptions.org/. This non-profit organization disrupts traditional education to help humans thrive where they are, building better communities. How are they doing that? Through the application of anthropological processes. This can also apply to business in numerous ways such as innovation, protocol development, corporate culture, etc. Let’s talk about it. Listen/Stream/Watch/Subscribe at https://bit.ly/SGPodListen
playlist_add
Nov 2, 2022
Embracing Change + New Office and Podcast Studio Update
Embracing change is an opportunity. Opportunity leads to success. Challenge yourself and your business team. Get out of your comfort zone personally and professionally. Take smart risk - not wild, not too safe, but with a desired outcome.
We have major news updates. A new office, new podcast studio and new Strategic Growth podcast format featuring an emphasis on interviews with business leaders and business plan triage (we answer your toughest questions). We're planning more strategy, process and execution insights and analysis. All based on your feedback. Let's talk about it.
Listen/Stream/Watch/Subscribe at https://bit.ly/SGPodListen
playlist_add
Oct 19, 2022
Brand Involvement In Social Issues
On this episode, "The Professor" Pritch Pritchard, APR & Fellow PRSA sheds light upon the pros and cons of Corporate Social Responsibility (CSR) programs. This includes social issue marketing, philanthropic efforts, employee volunteer initiatives and diversity/inclusion programs to build brands and satisfy customers. But, consumers and other stakeholders want companies that see social good as a necessity, not just a marketing strategy. Where is the balance? When should company leadership speak up and when should they avoid interaction? Let's talk about it. Listen/Stream/Watch/Subscribe to the podcast at https://bit.ly/SGPodListen
playlist_add
Oct 5, 2022
How To Avoiding Quiet Quitting And Quiet Firing
Quiet Quitting is a relatively new phenomenon in which young professionals claim to be doing the bare minimum to reprioritize work-life balance. Employees doing the bare minimum of effort to earn a paycheck to renew an emphasis on life outside of work. But, this is not popular with employers, some of which are countering with Quiet Firing or giving employees less responsibility, limiting their role and potential for advancement. Both Quiet Quitting and Quiet Firing are detrimental to both employees and employers. We have advice for avoiding both on the podcast today.
Listen/Stream/Watch Subscribe to the podcast https://bit.ly/SGPodListen
playlist_add
Sep 21, 2022
Social Analytics For Crisis Communications
"The Professor" Pritch Pritchard, APR and Fellow PRSA, has some advice for CEOs, Vice Presidents, Directors and Managers who might not consider social media metrics and analytics to be a critical need. You don't need to be an expert yourself, but you do need to keep your marketing and PR team in control of social media. Not just outward messaging but also social listening, brand relations and in worse-case scenarios: crisis communication.
Pritch discusses various potential crisis communication issues and the tools you might suggest your in-house or 3rd party communications team utilizes for keeping aware of your online reputation and possible brand-damaging social posts. Many of the tools referenced in this episode can be found in the article 17 Best Social Media Analytics Tools For 2022: Reporting Made Easy by Adam Connell on Blogging Wizard https://bloggingwizard.com/social-media-analytics-and-reporting-tools/
Listen/Stream/Watch Subscribe to the podcast https://bit.ly/SGPodListen
playlist_add
Sep 7, 2022
Business Process Management
Business Process Management (BPM) is a strategic approach to creating effectiveness, efficiency and dependability in the execution of business activity. By focusing on ALL processes necessary for day-to-day operations, you (business leader) can better manage your business outcomes.
The Golding Group Definition of BPM: Business Process Management is a strategic approach to aligning company workflow, procedures, communication and human assets (talents) to create the most effective, efficient and manageable systems for sustainable business growth and longevity. We have a variety of podcast episodes addressing BPM theory and execution. https://bit.ly/BPMplaylist.
Listen/Stream/Subscribe to the podcast https://bit.ly/SGPodListen
playlist_add
Aug 31, 2022
Ethics Pop Quiz Bonus Episode
On a BONUS 5th Wednesday of the Month episode, Co-Host Kyle Golding asks Professor Pritch Pritchard, APR & Fellow PRSA two pop quiz style business ethics questions for his unscripted answers and advice. We examine hot takes on adding an "inflation surcharge" to bills as a type of tax and if journalists should take PR jobs.
The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe so you never miss an episode. Please tell a friend, leave a review and engage with us on social media. To contact us for advice, assistance or collaboration, please visit https://thegoldinggroup.com/contact-us/
playlist_add
Aug 17, 2022
Maximize Decency and Civility To Build Trust
We return to a common subject on this podcast but we all (personal, business and society) need to do better – treating each other with decency and civility. "The Professor" Pritch Pritchard, APR & Fellow PRSA breaks down our favorite expert advice for incorporating decency and civility in business relationships.
The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe so you ever miss an episode. Please tell a friend, leave a review and engage with us on social media. To contact us for advice, assistance or collaboration, please visit https://thegoldinggroup.com/contact-us/
playlist_add
Aug 3, 2022
Everyone Wants To Be A Gangster, until…
There is a romanticism in entertainment about being a mob boss. But, being an actual gangster requires a lot of unsavory efforts that most people aren't capable of doing. It's similar to being an entrepreneur, business owner, boss or leader. It's much more complicated than it looks on TV or in the movies. We will break it down for you and apply lessons from the great gangster bosses (Tony Soprano, Vito Corleone, etc...) for legal, legit business in 2022. Listen, watch, stream or subscribe: https://bit.ly/SGPodListen
The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe so you ever miss an episode. Please tell a friend, leave a review and engage with us on social media. To contact us for advice, assistance or collaboration please visit https://thegoldinggroup.com/contact-us/
playlist_add
Jul 20, 2022
Listening Is The Most Important Skill
On Episode 150, we discuss the most important skill in business leadership: Listening. Not just being a part of the conversation but actively listening. Quality listening skills benefit every aspect of your business and personal life. We provide you insights on how to actively listen to do more than just hear words but understand the information being communicated to you. The best leaders are the best listeners. Let's talk about it. Listen, watch, stream or subscribe: https://bit.ly/SGPodListen
The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe so you ever miss an episode. Please tell a friend, leave a review and engage with us on social media. To contact us for advice, assistance or collaboration please visit https://thegoldinggroup.com/contact-us/
playlist_add
Jul 6, 2022
How To Be A Good B2B Client and Service Provider
A business opportunity often missed is making the most of B2B collaborations by being a good client or service provider. This advice goes for both parties in a business relationship. We give you 5 areas of emphasis to strengthen and extend your potential business partnerships for Win/Win opportunities. 1) Focus 2) Honesty 3) Expectations 4) Communication 5) Partnership. Let's talk about it. Listen, watch, stream or subscribe: https://bit.ly/SGPodListen
The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe, so you ever miss an episode. Please tell a friend, leave a review and engage with us on social media.
Twitter https://twitter.com/GoldingGroup @GoldingGroup
LinkedIn https://www.linkedin.com/company/the-golding-group
Facebook https://www.facebook.com/StrategicBusinessGrowth
Insta…
playlist_add
Jun 29, 2022
Guest Interview: Gregory Jerome
Our special guest on this bonus 5th Wednesday of The Month episode is an award-winning entrepreneur, personal stylist and image consultant focused on personal branding and self-confidence. Gregory Jerome combines fashion, psychology and marketing into a formula for professionals to look, feel and perform their best. Jerome has lots of tips, advice and fashion puns to share on the podcast today. Listen, watch, stream or subscribe: https://bit.ly/SGPodListen
.
The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe, so you ever miss an episode. Please tell a friend, leave a review and engage with us on social media. To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
playlist_add
Jun 15, 2022
5 Additional Strategies For Crisis Communication
Just like insurance (health, car, home, etc.) well-developed crisis communications protocols and training are essential for business BEFORE a problem arises. A public relations crisis can come from a major issue, a minor misunderstanding or an internet fake controversy. The only way to survive is to be prepared so your team can take decisive actions quickly, effectively and on message. Article Source: Jim Lukaszewski https://www.e911.com/ Let's talk about it!
Listen, watch, stream or subscribe: https://bit.ly/SGPodListen
The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe, so you ever miss an episode. Please tell a friend, leave a review and engage with us on social media.
Twitter https://twitter.com/GoldingGroup @GoldingGroup
LinkedIn https://www.linkedin.com/company/the-golding-grou…
playlist_add
Jun 1, 2022
Professional Podcast Types For Business
Podcasts are very popular, for good reason. It's the perfect platform for unobtrusively conveying information via passive consumption. The most common types are entertainment (pop culture, sports, fiction) or information (news, politics, how-to) but the possible uses for businesses, non-profits, trade organizations and self brands is still wide open. Let's talk about the value creation and audience development power of podcasting.
Listen, watch, stream or subscribe here: https://bit.ly/SGPodListen
The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe, so you ever miss an episode. Please tell a friend, leave a review and engage with us on social media.
The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smar…
playlist_add
May 18, 2022
Goodness, Decency & Civility in Business
"The Professor" Pritch Pritchard was inspired again today to expand on the idea of doing the right thing is always the right thing to do but also good for business too. The big picture approach to brand, reputation and thought leadership is directly connected to efforts to utilize goodness, decency and civility. Let's talk about it.
Listen, watch, stream or subscribe: https://bit.ly/SGPodListen
The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe, so you ever miss an episode. Please tell a friend, leave a review and engage with us on social media.
The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to sub…
playlist_add
May 4, 2022
The Single Most Important Key To Success
The single most important key to success is... you have to listen to find out. We will reveal the word, concept, discipline, execution, etc. in the first 2 minutes and then discuss all of the aspects for utilization, implementation and maximization in your pursuit of success in your business, self-brand or career. Listen, watch, stream or subscribe: https://bit.ly/SGPodListen
The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe, so you ever miss an episode. Please tell a friend, leave a review and engage with us on social media.
The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe, so you ever m…
playlist_add
Apr 20, 2022
Business Strategies For Dealing With Fake News
"The Professor" Pritch Pritchard, APR & Fellow PRSA breaks down, analyses and leads the discussion regarding an Aug 25th, 2020 Forbes magazine article 16 Business Strategies For Dealing With ‘Fake News’ (link below). We agree with some of the advice, offer our own opinions and correlate to the state of mass media + social media in 2022.
Original Article: https://www.forbes.com/sites/forbescommunicationscouncil/2020/08/25/16-business-strategies-for-dealing-with-fake-news/?sh=21d1a4d453e8
Listen/Watch/Stream/Subscribe: https://bit.ly/SGPodListen
The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe, so you ever miss an episode. Tell a friend, leave a review and engage with us on social media.
To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
playlist_add
Apr 6, 2022
New Name For The Former #NeoMarketing Podcast
After 1419 episodes (141 + 8 bonus eps) of the #NeoMarketing Podcast, it was time for a change. The new and improved Strategic Growth Podcast begins today by discussing the new name and exactly how and why strategic growth is good for your business today and in the future.
Strategic: Informed, Intentional, Actionable, Measurable, Repeatable, Sustainable
Growth: Expanding, Improving, Moving in the right direction. Not growing is stagnant or contracting. Growth happens after contraction to replace what was lost. Every aspect of growth is positive. Strategic Growth = Smart Success
The Golding Group Strategic Growth podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe, so you ever miss an episode. Tell a friend, leave a review and engage with us on social media. Future episodes will have the same content, with additional conte…
playlist_add
Mar 30, 2022
Major Announcements Bonus Episode
We have 3 major announcements on this bonus 5th Wednesday of the Month bonus episode. 1. We are changing the name of this podcast. What will the new name be? You have to listen to find out. 2. Inspired by advice from Gary Vaynerchuk, we will be adding a lot more interviews with business leaders and decision-makers. 3. We will be starting a new series where we diagnose and then triage a business problem for a business owner or investor. Real advice for real problems of a real business.
.
After 140 episodes of the #NeoMarketing Podcast, it's time for a change. This is the last episode using the original podcast title. Future episodes will have the same content, with the additions mentioned previously, but under a new name that better reflects our professional practice in 2022 (and beyond).
.
On this podcast series, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communi…
playlist_add
Mar 16, 2022
Misinformation, Malinformation and Disinformation
"The Professor" Pritch Pritchard, APR & Fellow PRSA is taking a deep dive into the scourge of modern communications: Misinformation, Malinformation and Disinformation. We identify, define and discuss the different types of media manipulations prevalent in today's 24/7 global media mix.
Misinformation is false, but not created or shared with the intention of causing harm. Disinformation is deliberately created to mislead, harm, or manipulate a person, social group, organization, or country. Malinformation is based on fact, but used out of context to mislead, harm, or manipulate.
Pritch references the disinformation literacy resources of PRSA: http://voices4everyone.prsa.org/disinformation/disinformation-literacy/
To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
playlist_add
Mar 2, 2022
Common Start-Up and Small Business Mistakes
We’re discussing all the mistakes and missteps of many start-ups and small businesses that can add up to presenting a picture of failure, not success. These minor errors can collectively harm or kill a new or small brand.
We cover basics like having a proper website with corresponding email addresses, official phone numbers, and cohesive social media accounts. Failure to explain product/service, differentiation, value proposition, the people involved or not telling your story (you assume no one cares, but they do). Too much focus on sales numbers or marketing before product/service development. Making way too many assumptions, not being patient enough and chasing fast cash are just a few of the topics we cover on this episode.
On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital ch…
playlist_add
Feb 16, 2022
The Value Of Delegation
The ability to delegate is an often misunderstood and overlooked leadership skill. Yet, delegation is the quickest way to promote, or stagnate, business growth. Without delegation within an organization, you have a much higher potential for inefficiency, employee burnout and missed opportunities. On this episode, we discuss the how and why of delegation for success.
.
On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://bit.ly/NeoMarketingSubscribe
.
Pritch was inspired to talk about delegation as a leadership skill after reading Leadership: The Importance of Knowing How to Delegate by Brett & Kate McKay https://www.artofmanliness.com/career-wealth/leadership/le…
playlist_add
Feb 2, 2022
Top Trend 2022: Data Activation
Consumers are more sophisticated than ever in 2022. They know businesses are collecting data on them, some of which they voluntarily share via search engines, website clicks and opt-ins. It's not enough to stop at basic, generic demographic data for marketing. In 2022, all businesses (big and small) need to further inspect, analyze and activate the data they have on current and prospective customers to highly customize marketing, customer service and sales process. Spend more time exploring curated product/service offerings, inventory on demand and unique offers for the smallest audience subgroups. Focus on repeat business, referrals, brand loyalty and highly focused differentiation.
On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternat…
playlist_add
Jan 19, 2022
Lifetime Value
An old idea that's very, very relevant in 2022: Lifetime Value of advertising, marketing, public relations and customer service. We discuss the impact of lifetime value in '22 based on an article written in the 1980's by Pritch's dad (an original "Mad Man" advertising pro). There is huge profitability in retaining clients instead of constant attraction, thus lifetime value of repeat business along with recommendations, endorsements and (potential) brand evangelist. We break down the why, how to execute, measurement, budgeting and management of creating lifetime value as an investment, not an expense.
00:00 From expense to investment
02:42 The longer they stay, the more value created
06:48 Evaluation of your product/service/program offering
08:30 The answer isn't always "charge more"
11:00 Value added
14:50 All based on research of what's valuable to your audience
16:50 Profitable and sustainable
On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchar…
playlist_add
Jan 5, 2022
2022 Business Trend Predictions
New for '22 our predictions of essential and impactful business trends for 2022 - NOT new normal, just normal business in the new year.
Because of Covid: Simple Is Best, Buy Local But Online, Think About Margin and Inventory Differently, Supply Chain, Personalize Via Digital Tools, Customer Service In A Digital World, Word of Mouth
The Great Resignation
Consumer Experimentation
Continuing Trends: Niche Inside a Niche
The Opportunity: Data Activation (More In A Future Episode)
What To Watch For In 2022: Crypto, Blockchain, NFT, Hybrid Events, Democratization of Everything, New Money in New Places
Philadelphia Cream Cheese will pay you $20 not to make cheesecake this Christmas: https://www.today.com/food/kraft-will-pay-you-20-not-make-cheesecake-christmas-t243266
On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including…
playlist_add
Dec 15, 2021
Five Keys To Starting Any Business
Episode 134 was inspired by a recent conversation we had with a new business owner who was overwhelmed by too much information. He had taken a multi-week class on starting a business, read blogs, listened to podcasts and purchased a franchise that came with a huge marketing manual. The problem was where to start, how to focus on what's most important and how all the advice in the world could b put into the simplest version possible to get his business off the ground. That's what we did for him and we hope to do for you with this episode.
His 800 pages instruction manual had 798 too many pages. Everything necessary was on the first two pages: Brand, Products & Services, SWOT, Audience, Advertising (all of it), Public Relations, Sales. We break all of these segments down to simple, easiest-to-understand action plans.
05:00 It was all on the first two pages
10:38 Brand + Product/Service DIFFERENTIATION (#1)
13:37 POSITION vs. competition (#2)
20:41 Target AUDIENCE (#3)
24:54 SET and MEE…
playlist_add
Dec 1, 2021
Profile In PR Failure (Teachable Moment)
On Ep133 of The Golding Group #NeoMarketing Podcast, Pritch Pritchard, APR & Fellow PRSA will react to the PR disaster of the Michigan Attorney General Dana Nessel who made a minor crisis much worse by responding in all the wrong ways. Pritch will utilize Jim Lukaszewski's “Profiles in Failure" list of things NOT to do during crisis management. Nessel somehow managed to do everything on this list of actions to avoid. Not just a teachable moment, but a whole series of "what-not-to-do" examples.
"Sometimes the only way to help organizations avoid embarrassment, humiliating visibility, enormous litigation, and just plain stupidity is to illustrate dramatically the pattern of behaviors and attitudes that lead to catastrophic reputational trouble." Jim Lukaszewski calls this pattern “Profiles in Failure.” https://www.e911.com/profiles-failure-behavior-patterns-precipitate-perpetuate-trouble/
NBC NEWS: Michigan's AG got drunk before a football game and wrote about it on Facebook. Att…
playlist_add
Nov 17, 2021
Media Relations 101 Rules Of Engagement
On #NeoMarketing Podcast Ep132 we are discussing media relations rules of engagement (ROE). "The Professor" Pritch Pritchard, APR gives his guidelines to remember for successfully engaging members of the media as a public relations professional. Here's the baker's dozen list of tips:
1. Hot mics and cameras
2. When an interview starts and ends
3. Your words up in lights
4. It's OK to say "I Don't Know" when you don't
5. On The Record
6. On Background
7. Off The Record
8. NEVER Spin
9. Perception is reality
10. Always tell the truth
11. Speak in personal terms
12. Never argue
13. Never Let an S.O.B. know...
On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining…
playlist_add
Nov 3, 2021
10th Business Anniversary Advice
This month, The Golding Group will celebrate our 10th anniversary as a company. On this episode, we reflect on the lessons learned over a decade of ups, downs and less-than-perfect outcomes that have shaped the company. We also look forward to the next 10 years (and beyond).
On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.
Subscribe to the #NeoMarketing podcast:
iTunes https://bit.ly/TheGoldingGroup
Videos on YouTube https://bit.ly/GoldingGroupYouTube
Spotify https://bit.ly/NeoPodcast (Login First)
iHeartRadio https://bit.ly/NeoMarketingPod
Spreaker https://www.spreaker.com/user/thegoldinggroup
Google Podcast https://bit.ly/NeoMarketingGP
Podchaser https:…
playlist_add
Oct 20, 2021
Civility, Standards & Business Code Of Conduct
How exactly does a business mission statement or expressed values translate into public reputation? "The Professor" Pritch Pritchard, APR & Fellow PRSA is here to explain. We discuss the value of a Code Of Conduct for business and how to manage the process.
01:16 Civility
01:26 An Old Ohio Code of Conduct Has a Point - WSJ 9/22
02:22 Revisit Mission and Value Statements
02:58 Public (foul) language
04:30 Honesty (do we have to actually say this?!?)
05:26 Volume and tone
08:20 Do the right thing
09:02 The Golden Rule
09:30 Tossing candy wrappers on other people's lawn
10:27 Gary V. says "don't tear down other people's buildings"
11:53 Zero cost to a Code of Conduct
12:46 Start with the basics
13:31 Corporate culture
On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social me…
playlist_add
Oct 6, 2021
Women of Integrity In Business
On this episode, we're discussing the measurable value of ethical business practices and the potentially catastrophic effects of ethical failings along with the reasons we are sponsors of the Better Business Bureau Serving Central Oklahoma award for Woman Of Integrity 2021.
BBB Revere & Revel™ Event 10/20/21 honoring and celebrating women of integrity and their supporting allies. Oklahoma women will join their advocates to learn together: to cultivate leadership skills, to stand on their core values and to engage in discussion on topics that matter. We invite all to honor and celebrate women who live out their personal missions boldly, who challenge and break the molds set before them. We are honored to sponsor the Woman Of Integrity Award at the Revere & Revel event. RSVP today and book your calendars for this all-inclusive conference.
On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest tr…
playlist_add
Sep 15, 2021
The Role Of Business In Society
"The Professor" Pritch Pritchard, APR & Fellow PRSA challenges co-host and Golding Group CEO Kyle Golding to a philosophical debate on the Friedman Doctrine: The Social Responsibility of Business is to Increase Its Profits. Friedman is known as one of the most influential economists of the 20th century. The Friedman doctrine has been very influential in the corporate world but has also attracted criticism. We go deep and wide in the back-and-forth discussion. Reference: https://en.wikipedia.org/wiki/Friedman_doctrine.
The pair also discuss the Top 4 Corporate Social Responsibility (CSR) Trends To Watch In 2021. Reference article: https://everfi.com/blog/community-engagement/corporate-social-responsibility-trends.
On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
https://bit.ly/NeoMarketin…
playlist_add
Sep 1, 2021
Two Biggest Business Mistakes And How To Fix Them
A truly successful business isn't just about $$$ but creating and maintaining a positive impact vehicle for you, your family, employees, collaborators, vendors, end-users, and the community. But there are big, major mistakes that business owners, leaders and entrepreneurs make on a regular basis. What are these terrible mistakes, and how can you avoid them? Listen to find out.
Bonus Discussion: False unicorns and self-inflicted errors. #NeoMarketing Podcast Ep127
On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
Let’s engage! Follow us:
Twitter https://twitter.com/GoldingGroup @GoldingGroup
Facebook https://www.facebook.com/StrategicBusinessGrowth
LinkedIn https://www.linkedin.com/company/the…
playlist_add
Aug 18, 2021
Corporate Social Responsibility
Corporate Social Responsibility (CSR) is often a major component of brand marketing and public relations. But is it always the right thing to do? What are the guidelines and considerations for communications professionals when crafting CSR statements from a brand, not a person? "The Professor" Pritch Pritchard, APR and Fellow PRSA will explain the when and how of proper CSR statements and pitfalls to avoid.
Subscribe to the podcast:
iTunes https://bit.ly/TheGoldingGroup
Spotify https://bit.ly/NeoPodcast (Login First)
iHeartRadio https://bit.ly/NeoMarketingPod
Spreaker https://www.spreaker.com/user/thegoldinggroup
Google Podcast https://bit.ly/NeoMarketingGP
Podchaser https://bit.ly/NeoPodchaser
Pod Link https://pod.link/1275659816
Deezer https://bit.ly/NeoPodDeezer
Podcast Addict https://bit.ly/NeoPodAddict
YouTube https://bit.ly/GoldingGroupYouTube
On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communicati…
playlist_add
Aug 4, 2021
Corporate Culture Is In The Details
With a lot of businesses transitioning from work from home (WFH) back to the office the concept and execution of Corporate Culture is once again becoming more important. But corporate culture doesn’t happen overnight. We have two real-world examples of (1) how to build and (2) how to erode corporate culture through attention to (or lack of) details to discuss, analyze and craft teachable moments.
Subscribe to the podcast:
iTunes https://bit.ly/TheGoldingGroup
Spotify https://bit.ly/NeoPodcast (Login First)
iHeartRadio https://bit.ly/NeoMarketingPod
Spreaker https://www.spreaker.com/user/thegoldinggroup
Google Podcast https://bit.ly/NeoMarketingGP
Podchaser https://bit.ly/NeoPodchaser
Pod Link https://pod.link/1275659816
Deezer https://bit.ly/NeoPodDeezer
Podcast Addict https://bit.ly/NeoPodAddict
YouTube https://bit.ly/GoldingGroupYouTube
On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications inclu…
playlist_add
Jul 21, 2021
Civility and Decency in Crisis Communications
On Ep124, "The Professor" Pritch Pritchard APR & Fellow PRSA dives into a concept he's seeing more for top-level public relations professionals like Helio Fred Garcia and Jim Lukaszewski considering civility and decency at a higher rate and value than previously. In fact, Lukaszewski has a definition and call to action that we will discuss in detail today: "All questionable, inappropriate, unethical, unconscionable, immoral, predatory, improper, victim-producing and criminal behaviors are intentional. All ethical, moral, compassionate, decent, civil, and lawful behaviors are also intentional. The choice is always clear and always yours." – https://emailmarketing.secureserver.net/s/17af721
Subscribe to the podcast:
iTunes http://bit.ly/TheGoldingGroup
Spotify http://bit.ly/NeoPodcast (Login First)
iHeartRadio http://bit.ly/NeoMarketingPod
Spreaker https://www.spreaker.com/user/thegoldinggroup
Google Podcast http://bit.ly/NeoMarketingGP
Podchaser http://bit.ly/NeoPodchaser
Pod Link…
playlist_add
Jul 7, 2021
Idea, Product, Business, Brand
A #NeoMarketing Podcast deep dive into this statement from The Golding Group CEO Kyle Golding "An idea is not a product, which is not a company, which is not a brand." What can we learn from this statement and how will this idea help your business or career? Listen to find out.
02:26 Don't wait for a revolutionary idea, get started
04:04 Your idea will change
07:39 Don't start with the product, but with the audience
09:30 Do what the audience wants, not what you want
11:00 A business has structure and profit
12:26 Don't try to be "the Uber of….."
13:20 Differentiation is the key
16:25 Always grow, or you are dying
19:12 Know your WHY
Subscribe to the podcast:
iTunes http://bit.ly/TheGoldingGroup
Spotify http://bit.ly/NeoPodcast (Login First)
iHeartRadio http://bit.ly/NeoMarketingPod
Spreaker https://www.spreaker.com/user/thegoldinggroup
Google Podcast http://bit.ly/NeoMarketingGP
Podchaser http://bit.ly/NeoPodchaser
Pod Link https://pod.link/1275659816
Deezer http://bit.ly/NeoPod…
playlist_add
Jul 5, 2021
Business Adapt, Adopt or Pivot BBB Presentation
Recorded via Zoom Jun 3rd 2021 for the launch of the Better Business Bureau of Central Oklahoma Value of BBB Accreditation presentation series. Our CEO Kyle Golding talks through how to adapt, adopt and pivot your business model while using the challenges of the COVID-19 pandemic as an opportunity to provide value to consumers and how BBB events and information is different than the other professional and community groups.
Subscribe to the podcast:
iTunes http://bit.ly/TheGoldingGroup
Spotify http://bit.ly/NeoPodcast (Login First)
iHeartRadio http://bit.ly/NeoMarketingPod
Spreaker https://www.spreaker.com/user/thegoldinggroup
Google Podcast http://bit.ly/NeoMarketingGP
Podchaser http://bit.ly/NeoPodchaser
Pod Link https://pod.link/1275659816
Deezer http://bit.ly/NeoPodDeezer
Podcast Addict http://bit.ly/NeoPodAddict
YouTube http://bit.ly/GoldingGroupYouTube
On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business…
playlist_add
Jun 30, 2021
Oklahoma Incubator Questions with Special Guest Vicki Langford
BONUS 5th Wednesday Ep: We are taking our Oklahoma Business Incubator questions straight to an expert – Vicki Langford, Founding Partner of Project 3810, an accredited incubator program. We discuss common questions about the requirements, benefits and expectations of an accredited incubator program like the one Langford manages at Project 3810 since 2018.
Project 3810 is a commercial office and warehouse space for lease, coworking and commercial kitchen. In 2020, Project 3810 added the Broke Brewing taproom and brewery. Langford is involved in several existing businesses, startups and business coaching (SCORE). Her "day job" is VP of Resonance Inc. parent company of several brands (DD Audio, Soundqubed) manufacturing hand-built, high-performance audio equipment like car audio woofers, amplifiers and components, consumer and professional powered monitors, powered subwoofers and satellite speakers. https://project3810.com/
Subscribe to the podcast:
iTunes http://bit.ly/TheGolding…
playlist_add
Jun 16, 2021
Effectively Briefing The Boss
We're discussing how anyone – especially young professionals – can utilize The Three Minute Drill developed by Jim Lukaszewski, America’s Crisis Guru® when briefing the boss for crisis management or regular communications. "The Professor" Pritch Pritchard, APR and Fellow PRSA breaks down each step, how to use it and (most importantly) how to get the best results when communicating with your boss, the CEO or anyone in charge.
The full 6 step, 450-word format Three Minute Drill: https://www.e911.com/three-minute-drill/
Subscribe to the podcast:
iTunes http://bit.ly/TheGoldingGroup
Spotify http://bit.ly/NeoPodcast (Login First)
iHeartRadio http://bit.ly/NeoMarketingPod
Spreaker https://www.spreaker.com/user/thegoldinggroup
Google Podcast http://bit.ly/NeoMarketingGP
Podchaser http://bit.ly/NeoPodchaser
Pod Link https://pod.link/1275659816
Deezer http://bit.ly/NeoPodDeezer
Podcast Addict http://bit.ly/NeoPodAddict
YouTube http://bit.ly/GoldingGroupYouTube
On every #NeoMarke…
playlist_add
Jun 2, 2021
Business Past The Pandemic
Now that COVID-19 restrictions on most businesses have ended, many owners and decision-makers want to "go back" to pre-covid operations. That would be a mistake. Instead, you should look at the tools, training and technology utilized by you and your audience over the last year as assets for creating an even better working relationship in 2021, 2022, etc…
Subscribe to the podcast:
iTunes http://bit.ly/TheGoldingGroup
Spotify http://bit.ly/NeoPodcast (Login First)
iHeartRadio http://bit.ly/NeoMarketingPod
Spreaker https://www.spreaker.com/user/thegoldinggroup
Google Podcast http://bit.ly/NeoMarketingGP
Podchaser http://bit.ly/NeoPodchaser
Pod Link https://pod.link/1275659816
Deezer http://bit.ly/NeoPodDeezer
Podcast Addict http://bit.ly/NeoPodAddict
YouTube http://bit.ly/GoldingGroupYouTube
On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels,…
playlist_add
May 19, 2021
Moving Your Business Past The Pandemic
The last episode in our Adapt, Adopt, Pivot COVID-19 series. Time to move past the pandemic and focus on the future. Ep119 we discuss the value of keeping many or all the forced changes to your business model during COVID-19 while moving forward. Not a "new normal" just normal business operations in May of 2021 and beyond (not 2020 or 2000 or 1985). The definitive roundup of lessons learned and how to grow your business now.
Subscribe to the podcast:
iTunes http://bit.ly/TheGoldingGroup
Spotify http://bit.ly/NeoPodcast (Login First)
iHeartRadio http://bit.ly/NeoMarketingPod
Spreaker https://www.spreaker.com/user/thegoldinggroup
Google Podcast http://bit.ly/NeoMarketingGP
Podchaser http://bit.ly/NeoPodchaser
Pod Link https://pod.link/1275659816
Deezer http://bit.ly/NeoPodDeezer
Podcast Addict http://bit.ly/NeoPodAddict
YouTube http://bit.ly/GoldingGroupYouTube
linktr.ee/TheGoldingGroup
On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniqu…
playlist_add
May 5, 2021
The Power of Yes
There is a great deal of motivation and potential opportunity in every process that starts with a Yes instead of No. "The Professor" Pritch Pritchard, APR and PRSA Fellow breaks down the reseasons to say Yes and how changing your mindset to not instinctually say No can be greatly beneficial. How does the power of Yes work for your business? We're here to tell you all about it. Ep118
Subscribe to the podcast:
iTunes http://bit.ly/TheGoldingGroup
Spotify http://bit.ly/NeoPodcast (Login First)
iHeartRadio http://bit.ly/NeoMarketingPod
Spreaker https://www.spreaker.com/user/thegoldinggroup
Google Podcast http://bit.ly/NeoMarketingGP
Podchaser http://bit.ly/NeoPodchaser
Pod Link https://pod.link/1275659816
Deezer http://bit.ly/NeoPodDeezer
Podcast Addict http://bit.ly/NeoPodAddict
YouTube http://bit.ly/GoldingGroupYouTube
On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, ma…
playlist_add
Apr 21, 2021
Business Value Of Podcasting
That's right, a podcast about podcasting. But, this episode of the #NeoMarketing Podcast is focused specifically on the value of adding podcasting to your business marketing mix.
Favorite Podcasting Tools:
Anchor.fm
Podchaser.com
Clubhouse App: https://apps.apple.com/us/app/id1503133294
Bonus Social Media: HiHo App https://www.hiho.video/
Subscribe to the podcast:
iTunes http://bit.ly/TheGoldingGroup
Spotify http://bit.ly/NeoPodcast (Login First)
iHeartRadio http://bit.ly/NeoMarketingPod
Spreaker https://www.spreaker.com/user/thegoldinggroup
Google Podcast http://bit.ly/NeoMarketingGP
Podchaser http://bit.ly/NeoPodchaser
Pod Link https://pod.link/1275659816
Deezer http://bit.ly/NeoPodDeezer
Podcast Addict http://bit.ly/NeoPodAddict
YouTube http://bit.ly/GoldingGroupYouTube
On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, pu…
playlist_add
Apr 7, 2021
Learning Lessons From (other people's) PR Disasters
Episode 116: We can all learn from our mistakes, but isn't it better when you learn from the mistakes of others? On Ep116, Co-host Kyle Golding and Pritch Pritchard, APR & PRSA Fellow will break down to failures (and lessons to be learned) of one yet-to-become-public customer service and public relations worst-case scenario and two very public missteps by major brands who should have known better (but still failed big).
Subscribe to the podcast:
iTunes http://bit.ly/TheGoldingGroup
Spotify http://bit.ly/NeoPodcast (Login First)
iHeartRadio http://bit.ly/NeoMarketingPod
Spreaker https://www.spreaker.com/user/thegoldinggroup
Google Podcast http://bit.ly/NeoMarketingGP
Podchaser http://bit.ly/NeoPodchaser
Pod Link https://pod.link/1275659816
Deezer http://bit.ly/NeoPodDeezer
Podcast Addict http://bit.ly/NeoPodAddict
On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, market…
playlist_add
Mar 31, 2021
Small Business Advantages with Special Guest Becky McCray
Rural business expert Becky McCray joins us on this episode via Zoom to talk about the distinct advantages that small town (and small in scale) businesses have against big box and online competitors. Becky tweeted some sound advice that caught our eye and prompted this discussion: "You have special advantages as a small town retailer. You can be even more competitive when you tap these special advantages and combine them with some of the best tricks online retailers have been using against you." @BeckyMcCray https://twitter.com/BeckyMcCray
There is so much more you can learn from Becky. Check out "Trends in Small Town Retail" https://smallbizsurvival.com/trends-in-small-town-retail.html at SmallBizSurvival.com and Beating the Online Competition https://learnto.saveyour.town/beating-online-competition at SaveYour.Town for the full story.
LinkedIn: Becky McCray
Twitter: @BeckyMcCray @SBSurvival @SaveYourTown
Instagram: @BeckyMcCray @SaveYourTown
Facebook: Small Biz Survival, Sav…
playlist_add
Mar 17, 2021
The Evolution Of Crisis Communications Protocols
On this episode, we continue our conversations about when, why and how of utilizing crisis communications protocols in place of out-of-date plans. "The Professor" Pritch Pritchard, APR & PRSA Fellow explains the ideas behind our 10 Protocols (+ a bonus protocol) for Crisis Communications.
03:19 Protocol #1 Responsible
04:34 Protocol #2 Timely
06:45 Protocol #3 Openness
07:43 Protocol #4 Respect
08:57 Protocol #5 Cooperation
09:42 Protocol #6 Integrity
11:05 Protocol #7 Compassion
12:19 Protocol #8 Generosity
12:56 Protocol #9 Honesty
14:20 Protocol #10 Word and Deeds
14:43 Protocol #11 Include Your Employees
16:28 Give us your feedback
Subscribe to the podcast:
iTunes http://bit.ly/TheGoldingGroup
Spotify http://bit.ly/NeoPodcast (Login First)
iHeartRadio http://bit.ly/NeoMarketingPod
Spreaker https://www.spreaker.com/user/thegoldinggroup
Google Podcast http://bit.ly/NeoMarketingGP
Podchaser http://bit.ly/NeoPodchaser
Pod Link https://pod.link/1275659816
Deezer http://bit.ly/NeoPodDe…
playlist_add
Mar 3, 2021
COVID-19 Adapt, Adopt or Pivot Still Important in 2021
After a year of business being disrupted by Covid-19, there are still too many business decision-makers failing to Adapt, Adopt or Pivot to the situation. Not only that, but there is plenty of opportunities to do very well during this pandemic if you are willing to make the right moves. On Ep113, The Golding Group partners Kyle Golding and Pritch Pritchard, APR discuss a multitude of ideas, provide answers and give you real-world examples you can learn from to benefit your business.
On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
#NeoMarketing COVID-19 Business Support Episodes
Video Playlist: https://bit.ly/COVIDBusinessAdvice
Audio Playlist: https://thegoldinggroup.com/series/covid/
Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe
iTunes http://bit.ly/TheGoldingGro…
playlist_add
Feb 17, 2021
Entrepreneur School Q and A
#NeoMarketing Podcast co-host and Golding Group CEO Kyle Golding had an opportunity this week to participate (via Zoom) in a Q/A with students in an Entrepreneur program at a local university. On Ep112 we hear the discussion of his entrepreneurial journey from teenager to today and the answers to great questions like his favorite marketing tactics, 3 skills every entrepreneur needs, how to begin the audience development process and much more. A full hour discussion of all things entrepreneurial.
On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advert…
playlist_add
Feb 3, 2021
Protocol: Purpose, Concept & Execution
Professor Pritch Pritchard, APR goes through the applications of protocols for crisis communications laid out by Jim Lukaszewski in his article "Establishing Individual and Corporate Crisis Communications Standards, Principles and Protocols". We explain how to apply each of these protocols to your business communications in 2021. SOURCE: https://www.hsdl.org/?abstract&did=471222
02:12 Protocol is an accepted code of conduct or behavior or systems of rules for how to act in formal situations
04:18 How to exchange information with stakeholders
05:04 Rules and test to apply to achieve effective, problem-anticipating, ethically sound communication
06:07 Attitudes, behaviors and specific language
06:32 Responsiveness (1-hour response)
09:23 Have brutally honest conversations with your leadership team – or else
10:37 Openness and transparency
11:33 Concern for stakeholders
12:04 Respect 12:45 Cooperation
14:10 Communicate with compassion
14:30 Responsibility
15:51 The public doesn't trust…
playlist_add
Jan 20, 2021
Client/Customer Focused Innovation
Subtitle: Notes From The Chick-Fil-A Drive Thru. It's not enough for businesses to do what they do well, but every business also needs to innovate to grow and profit. 2020, the year of COVID-19 definitely focused everyone on making the right changes in order to survive and/or thrive. But, you can't innovate just for the sake of innovation. You should make changes that your audience wants, needs or demands. It's not about building the coolest widget but delivering your product/service to your client/customer in a way that fits their situation the best.
01:06 COVID-19 Forces Innovation
02:21 What you can learn from the drive thru of a Chick-Fla-La?
07:59 How can you adapt this to your business? 08:08 Company Culture
09:23 Brand semantics of "My Pleasure" as a response to "Thank You"
10:31 Keep It Simple
11:34 Predictive business data
12:45 Create a demand for your product through customer service
13:25 Make a positive out of a negative 13:55 Don't complain, go fix the problem
14:47 It's…
playlist_add
Jan 6, 2021
Leadership By Delegation
"The Professor" Pritch Pritchard breaks down all the benefits of delegation, a true sign of leadership. For this podcast, we define Delegation as: "Dividing up responsibilities in order to be most efficient in the chain of command. Giving control, authority and responsibility to another person as an opportunity to provide value." Delegating, when done correctly, is a whole lot more than just telling people what to do. A quite example of leadership.
04:10 Saves time
05:21 Reduce burnout
06:29 Increase value and credibility
07:48 More/better executive experience
08:38 Benefits For employees
10:45 Self-esteem for the team
11:20 Think like an owner, not "just" an employee
12:01 Job enhancement and enjoyment (yes, that's important!)
14:02 Developing leadership skills in your organization
14:30 Overall effectiveness
14:37 How to delegate effectively
15:08 Stop saying "easier to do it myself"
15:49 "We've always done it that way" red flag
17:00 Delegate by strengths and weaknesses of team me…
playlist_add
Dec 30, 2020
Bonus Episode: 2020 Review
Because we have an "extra" Wednesday in December, we decided to drop one last #Bonus episode to end the year right. We are running down the top topics, discussions, guests and feedback from you for all of 2020.
00:47 Mr. #SaturdayMorningHustle
01:15 What a year 2020 has been!
02:40 #Adapt #Adopt #Pivot your business
04:02 Cashflow vs. Profitability (just survive)
05:07 The value of leadership
05:30 The Apology Impulse
05:57 #CancelCulture
07:30 The speed of crisis communications
08:00 Protocols over plans 1
0:40 Goals, Objectives and Strategy
12:56 COVID-19 has an effect on everyone
13:40 Let's talk about business ethics
14:40 Plans for this podcast in 2021
16:07 Tell us what you want to see/hear on this show
On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
To contact us for advice, assistanc…
playlist_add
Dec 16, 2020
Continue To Adapt Adopt Pivot During COVID-19 (with bonus audio)
The next chapter in our Adapt, Adopt or Pivot During COVID-19 series. We discuss how your business decisions during the Coronavirus will not go "back to normal" in the future. Instead, utilize what you have learned, new tools added and continuing to pay attention to your audience for direction.
Unpredictability is very bad for business
Adapt, Adopt or Pivot your business model
There is no such thing as a "New Normal"
COVID-19 stress is impacting everyone
No, you're not pivoting back soon – Slow Down!
You can't force people to like your business model
Start with a question, solve an actual problem
Don't be ostentatiously braggadocious 16:09 Listening is more important than ever before
The only way your business survives COVID-19 is by listening to your audience
Social listening and social proof
On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, s…
playlist_add
Dec 2, 2020
Special Guest Corey Walker, Managing Partner of Ncite Partners
Special guest Corey Walker, Managing Partner of Ncite Partners (https://ncitepartners.com) shares his expertise in talent recruiting, corporate culture building, the value of retention vs. turnover, the value of diversity in employees and much more. Walker offers great advice for building a better business structure and red flags mistakes to avoid.
01:41 – About Ncite Partners
3:21 – What drew Walker to Talent Recruiting?
4:00 – Building Corporate Culture
5:58 – Working with 3rd party professional service providers
8:04 – Customized approach to recruiting
9:56 – The value of diversity in hiring
14:43 – Overcoming preconceived notations to improve processes
16:22 – Benefits of retaining employees vs. turn over churn
19:02 – Employees as brand evangelist
20:37 – Bradford Smart "Topgrading" strategy in talent acquisition
23:08 – Post-COVID changes in the C-suite 25:30 – Use of new technology in the hiring process
27:21 – Changes in hiring due to COVID-19
31:00…
playlist_add
Nov 18, 2020
A Better Way Of Explaining Strategy
"The Professor" Pritch Pritchard, APR has found a new, and what we think is much better, why to explain the concept and execution of Strategy for students and professionals. On this episode, we discuss a better explanation of Strategy and Strategic Execution based on a new definition by Andrew Bellay, who runs https://straty.com/ and holds (among other degrees) a Masters of Science in Management Science & Engineering from Stanford University.
We discuss, dissect and elaborate on this definition: Strategy is the process of creating a well-aligned set of activities with the aim of occupying a valuable position in a competitive landscape. Then, we detail how these ideas fit into an overall approach to business, communication, etc….
Listen, Watch, Subscribe or Stream this podcast: http://bit.ly/NeoMarketingSubscribe
On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digi…
playlist_add
Nov 4, 2020
Learning From Failures: Crisis Communications, Cancel Culture & Unmet Expectations
There are lessons we can all learn from very recent (and still ongoing) failures in crisis communications from our local electric company and elected officials during a weather event, bowing to cancel culture by a national non-profit org. and a billion-dollar tech company that can't live up to basic expectations. Strap in, we're calling out leaders for their mistakes and piecing together the lessons we can all learn. The key is learning from our (and other people's) mistakes.
Crisis Communication:
1. There is no such thing as over-communication in crisis situations.
2. You have to meet expectations, not do the minimum.
3. Protocols are better than plans for adapting as a situation changes.
4. Keep your tools (analog and digital) up to date at all times, so you are prepared for a crisis situation.
5. Put a human face on a crisis. Let the people you need to connect with see and hear a real person.
6. Use everything, multiple times. See item #1 again.
7. Actual transparency and authentici…
playlist_add
Oct 21, 2020
Busting 10 Myths of Crisis Communications
"The Professor" Pritch Pritchard, APR and PRSA Fellow breaks down the top 10 crisis communications myths according to "Effective Crisis Communication – Moving From Crisis to Opportunity" by three of today’s most respected crisis/risk communication scholars: Robert R. Ulmer, University of Nevada/University of Arkansas at Little Rock, Timothy L. Sellnow, University of Central Florida and Matthew W. Seeger – Wayne State University.
The Effective Crisis Communication https://www.sagepub.com/hi/nam/effective-crisis-communication/book246198 textbook examines the latest theories and innovative approaches for handling crisis. Unlike other crisis communication texts, this acclaimed book answers the question, “what now?” and explains how organizations can create the potential for opportunity, renewal, and growth through effective crisis communication. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises presen…
playlist_add
Oct 7, 2020
Q4 2020 Winter Is Coming – Plan Now For 2021
Welcome to the first full week of Q4 2020. No matter how far from normal this year has been so far, there are still lessons to be learned, business processes to be evaluated and (most importantly) planning for 2021 should be in full swing. This year, you can't just create a Plan "A" but you also need plans "B" "C" and "D" to cover the variations of COVID-19 recovery, the presidential elections and general uncertainty in the world for the upcoming year.
Since COVID-19 started impacting business transactions in early 2020, we have been telling you to Adapt, Adopt or Pivot. On this episode, we will discuss how to evaluate, measure and utilize what we have all learned from 2020 and how to best move your business forward into the still very uncertain 2021.
Thanks to 2020, you should have made changes (minor or major) to your business operations with NEW and DIFFERENT tools (digital and brick/mortar) for marketing and selling, insights/data, competitive landscape, audience/potential audien…
playlist_add
Sep 30, 2020
Special Guest: Rachel Mathew, Co-owner Polston Tax – Bonus Ep
Thanks to a 5th Wednesday this month, we present a special guest bonus episode of the #NeoMarketing podcast featuring Rachel Mathew, Co-owner of Polston Tax taking with our CEO Kyle Golding via Zoom about PPP/EIDL Covid-19 relief, IRS red flags/best practices, developing corporate culture, business marketing and self-brand balance. Mathew is an attorney, accountant, small business owner, author, public speaker, monthly TV segment contributor. She is also an Oklahoma Bar Association Foundation trustee along with being a board member of the Metropolitan Library Endowment and OCU Law School.
Full bio: https://www.linkedin.com/in/attorney-rachel-mathew/. Join the discussion. Leave a comment, subscribe to the channel and rate the podcast. Thanks! Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe.
On every #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding discuss best practices, latest trends and modern techniques for professional…
playlist_add
Sep 16, 2020
6 Steps For Managing "Cancel Culture" Public Relations
Cancel Culture is a relatively new but powerful social media movement causing a tremendous negative impact on brands, businesses and individuals both famous and unknown. "The Professor" Pritch Pritchard breaks down the definitive actions necessary to make the best of a bad situation like becoming a target of cancel culture or other negative online reputation scenarios.
Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe. Leave a comment, subscribe to the channel and rate the YouTube video (thumbs up).
On every #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
Let’s engage! Follow us:
Twitter: https://twitter.com/GoldingGroup @G…
playlist_add
Sep 2, 2020
Managing Expectations, Strategy, Goals, Objectives, Tactics & Measurement
EPISODE 100!!! A big THANK YOU to all the support over the last three years. Check out the new graphics package, voice-over and theme song.
On this episode, we dive deep into keeping the boss/clients super happy by fully developing your marketing process. Specifically, with a focus on managing expectations, crafting the strategy, conducting research, setting goals, establishing objectives, defining tactics (last, not first) and following up with measurement and reporting.
Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe. Leave a comment and rating too. On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
playlist_add
Aug 19, 2020
Starting A Brewery In A Pandemic
Episode 99 with special guest Mike Groshong, Master Brewer and Charn Langford, CEO from Broke Brewing Co. one of OKC’s newest breweries. So new, they opened their taproom located on the NW side of Oklahoma City (right off Route 66) just two weeks before the entire state of Oklahoma went into lockdown due to COVID-19.
So how did they handle the lockdown as a startup? How did they manage through the following months and how are they doing now as the coronavirus situation changes on a weekly and monthly basis? We discuss their experiences adapting and adopting new policies and procedures along with how the brand went from idea to reality, what motivates a master brewer to stay creative, what is a "beer engineer" and how is making beer is a lot like any manufacturing process – but also completely different.
We also sample a few of their brew styles, talk about adult beverage trends and regulations plus tips for aspiring brewers to know, study and expect from a career in the beer busi…
playlist_add
Aug 5, 2020
Social Distancing For Business w/ Special Guest Steve Davis
We're coming to you via Zoom this episode with special Guest Steve Davis, Business Performance Advisor for Insperity and past Oklahoma Venture Forum chairman. We discuss how your business can manage COVID-19 from an HR, compliance and legal standpoint. We also discuss the future prospects of remote working and the effects on commercial real estate.
Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe. On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
To contact Steve Davis on LinkedIn or Instagram or at Insperity OKC.
playlist_add
Jul 1, 2020
Business Development A to Z
A full hour breaking down Business Development into 10 easy-to-understand sections. It's our longest episode for a good reason – Business Development is the central […]
playlist_add
Jun 17, 2020
Adding Another Marketing Acronym: A.M.M.O.
There are a lot of marketing, communication and PR acronyms like RPIE, RACE, SMART, SWOT and ROI. On this episode, we add one more: A.M.M.O. […]
playlist_add
Jun 3, 2020
Biggest Issue (& How To Overcome) To Re-Opening A Business After COVID-19
There's a MAJOR hurdle to a successful reopening transition period all business owners and decision-makers in all industries are dealing with right now. On this […]
playlist_add
May 20, 2020
Understanding Objectives And Tactics
Do you know the difference between Goals, Objectives, Strategy & Tactics? Too many business people don't get it....
playlist_add
May 6, 2020
Sales and Customer Service During COVID-19
Now more than ever, customer service is paramount to establishing, maintaining and leveraging your best consumer relationships. We discuss customer service philosophy, best practices and give you a few examples of great and terrible coronavirus customer service. Customer service can make or break any business, so let's spend some time talking about it.
playlist_add
Apr 22, 2020
Crafting Messages That Resonate
"The Professor" Pritch Pritchard breaks down the elements of a clear and captivating message via the acronym CUBE A....
playlist_add
Apr 1, 2020
Adapt, Adopt or Pivot in Corona Economy
With major restrictions placed on business by the COVID-19 outbreak, we go long (46 mins) and very deep into what small businesses need to do RIGHT NOW to survive. #Adapt #Adopt or #Pivot. This episode includes a massive amount of actionable content for businesses in all stages or Coronavirus reaction. Here's the outline.
Big Ideas:
Adapt & Adopt Before PivotDuring, After and the future of businessMinor To Major, Big To SmallCreating Ethical Opportunity From Struggle
Hit the Hardest: Concert Artist and Production / Trade Shows and Industry Events / Events Planning – wedding, fundraisers, professional orgs. / Non-Profit / Hospitality (bars, clubs) / Sports / Movie Theaters / Gyms / Arts and Entertainment
Those Already Adapting: Restaurants & Retail – Online, Delivery / Education – Online Classes, Distance learning / Medical – Drive-Up triage, adapting devices, etc. (long, long list)
B2B Model Adapting: Work From Home and Remote – Video Conferencing / Digital, Online, Mobi…
playlist_add
Mar 18, 2020
Ethical Considerations In A Crisis
"Crisis doesn't build character, it reveals it." You've heard this many times before. Unless you're Jared Leto or filming the Big Brother Germany tv show you know the world, the United States and the collective business community are in a crisis based on the Covid-19 panic. We discuss best practices for managing any crisis (health-related or not) and why having lapses in ethical standards or taking a "shortcut" is the last thing you want to do in a time of uncertainty. We filmed this a few weeks ago, before the current state of the nation, but these ideas are always (and universally) the best actions, attitudes and tactics for your business, nonprofit, professional organization, etc… On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarket…
playlist_add
Mar 4, 2020
Say No To Say Yes For Success
How does saying "NO" as often as possible make it possible to say "YES" as much as possible? This theory might seem counterintuitive, but our CEO Kyle Golding is here to explain it all along with how to implement this into your startup, business or career development. How does saying Yes and No appropriately factor into creating success, what are the practical applications and what exactly is "business karma"? Listen to find out. On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe
playlist_add
Feb 19, 2020
Weaponized Social Media
Social media is the ultimate double-edged sword. A great opportunity for communication but also a tool for trolls to attack businesses they are unhappy with (warranted or not).
According to America's Crisis Management Guru Jim Lukaszewski, there are three steps to managing a social media crisis: (1) Sacrifice (2) Show – Don't Tell (3) Be Transparent. (via e911.com)
Pritch and Kyle discuss the ideas behind these three steps for managing crisis but then connect specifically to social media via three key terms: (1) Call-Out Culture (2) Cancel Culture (3) Shout Out / Shaming Culture which Pritch references from an article by Richard Levick, Chairman and CEO of Levick communications and public affairs firm.
In the discussion, we also reference good examples to learn from via The Apology Impulse (book) by Cary Cooper and Sean O'Meara, the transparency of Buffer.com, Rudy Giuliani on 911 and OKC PD handling of the recent Penn Square Mall shooting. We also discuss failure examples from Wa…
playlist_add
Feb 5, 2020
Building and Managing Corporate Culture
When it comes to corporate culture, #SpoilerAlert you’re probably doing it wrong. There are two major types of failure when building and maintaining corporate culture: 1) Not trying hard enough or 2) Trying too hard. Corporate culture should start from the C-Suite and work Top/Down but will continue to work best of it's managed from the bottom of the corporate ladder back toward the C-Suite Bottom/Up. On this episode, we'll explain the best theories behind building and maintaining a productive corporate culture with both good and bad examples and real-world analogies. We also have a bonus discussion about the changing ethics of certain professions that traditionally didn't advertise but are now more inclined to run commercials and ads. On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Liste…
playlist_add
Jan 29, 2020
BONUS Video Podcast: Retail Strategy Analysis
Welcome to a BONUS VIDEO EPISODE of the #NeoMarketing podcast. We're going to spend just a couple of minutes talking very specifically about an approach that a retailer has taken that Pritch thinks he's figured out what they're doing. Here we go with the breakdown of Christmas retail by Pritch Pritchard, APR & Fellow PRSA.
The commercial we're talking about is Jared® Jewelers with a smooth R&B trio singing while a young man is pulling out a Jared box across the table from the beautiful young lady. What happens next? There's a little necklace inside, not a ring. He's not proposing to her, because it's the start of the relationship. What does he say? "Let's see where this goes."
Pritch thinks the underlying message is a new business strategy: Give somebody something at the beginning of the relationship.
Subscribe on iTunes http://bit.ly/TheGoldingGroup on YouTube http://bit.ly/GoldingGroupYouTube & on Spotify http://bit.ly/NeoPodcast
playlist_add
Jan 15, 2020
Pritch's Favorite Podcasts of 2019
The Golding Group Chief Strategic Council Pritch Pritchard, APR gives us his top 5 podcast episodes for 2019 with a short explanation for each. BONUS: suggestions for other podcasts you should check out (below). BONUS X2 Did you catch the Gary Vee. reference? The episodes we're discussing today are:
1. Avoiding PR Tone Deafness https://youtu.be/Xnq2qx2wwTg 2. Addressing Rumors In The Digital Age https://youtu.be/eFtZqcmRPSE 3. Handling Crisis: The Power of Protocol (Part 1 of 2) https://youtu.be/l_q-JBFX8GY 4. Handling Crisis: The Power of Protocol (Part 2 of 2) https://youtu.be/5PunTsR9Jk0 5. The Apology Impulse https://youtu.be/Ii6-5-qNloc
Bonus podcast suggestions: The Warrior For Freedom podcast by Major Ed Pulido http://bit.ly/MajorEdPodcast The #GirlyBliss podcast by Stacey Johnson http://bit.ly/GirlyBlissPod
Last episode's bonus podcast suggestions: The #SaturdayMorningHustle https://saturdaymorninghustle.com The General and The Ambassador https://generalambassadorpodcast.o…
playlist_add
Jan 2, 2020
Kyle's Favorite #NeoMarketing Podcasts of 2019
On this episode, The Golding Group CEO Kyle Golding gives us his top podcast episodes for 2019 with a short explanation for each. BONUS: suggestions for other podcasts you should check out. Next episode (1/15/2020) Pritch will provide his picks.
The episodes we're discussing today are: 1. Business Strategy vs. Corporate Culture https://youtu.be/Bx8xaCJOJIQ 2. The Value Of Self-Worth In Your Career https://youtu.be/1NbdrxvyjGo 3. Starting A Business Is Hard https://youtu.be/G7qWOBs7RQw 4. Think Strategic, Act Tactical https://youtu.be/6OXvLVCShCo 5. Summer Special Guest Steve Davis and Che’ Loessberg https://youtu.be/DIF2WKvOPPs from OVF, Terry Furrh of Eyes Etc. https://youtu.be/dppKHKhTlkw fashion retail, Vicki Langford https://youtu.be/DsBGfrhvtFI VP of Resonance, Kitt Letcher https://youtu.be/3Y-PLLfJFvU BBB Central Oklahoma 6. How To Get Started Podcasting https://youtu.be/6bIYQoxOWbU
Bonus podcast suggestions: The #SaturdayMorningHustle https://saturdaymorninghustle.com The…
playlist_add
Dec 18, 2019
The Apology Impulse
On Episode #84, Pritch will be breaking down the ideas behind a proper and improper apology from a brand, business, personality, etc…. and discussing the 6 elements of an correct apology from the book "The Apology Impulse: How the Business World Ruined Sorry and Why We Can’t Stop Saying It" by Cary Cooper and Sean O'Meara.
So how do you decide when and for what reasons your business, brand or representative should issue a public apology? What are the parameters, who decides what to do and when? On a previous podcast, we set a "One Hour" rule for starting the crisis communication protocol when a negative situation arises. With the speed of "Cancel Culture" and political correctness via social media, do you (or should you) have protocols for issuing an apology (or not issuing an apology) if your brand gets caught up in a controversy?
On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including ad…
playlist_add
Dec 4, 2019
The Beginning of the End…. of 2019
Do you have your 2020 strategic plan in place yet? If not you're way behind. On this episode, Golding Group partners Pritch Pritchard, APR and Kyle Golding will discuss the ideas behind business planning and actionable items to help you start, manage and maintain the process.
It all begins with this simple trust: Business success comes from balance.
Planning vs. AdaptabilityStructure vs. CreativityLong-Term Thinking vs. Short-Term Actions
So, where and how do you get started creating a strategy and plan for your business? We'll tell you. Plus, several key takeaways such as:
How to achieve balance in your businessJust do it (but not like Nike)No plan is sacredStructure will set you free
On every podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscri…
playlist_add
Nov 20, 2019
S.M.A.R.T. Communication Planning
On this episode, Pritch Pritchard, APR breaks down, simplifies and demystifies the communication planning process. We explain the difference between Goals, Objectives and Tactics as well as walk you through S.M.A.R.T. (yes, it's an acronym and we'll explain it) planning and how to "bake in" measurements for every project from the very beginning.
Its Q4 of 2019 and 2020 is right around the corner. You really need to have all your planning done for next year right now: communications, budget, economic forecast, marketing, etc…. Don't wait, get started today!
On every podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe
playlist_add
Nov 6, 2019
2019 Marketing Predictions Proving True?
This time last year (2018) everyone was making their predictions about what would be the most important marketing trends for the upcoming 2019. That includes us, right here on this podcast.
So, how did we do? Did we get our predictions right and how are these predicted trends working in 2019? What's next for 2020? Let's talk about it.
On every podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe
playlist_add
Oct 16, 2019
Handling Crisis: The Power of Protocol (Part 2 of 2)
Part 2 of our Crisis Communication Protocol keynote that we recently presented to the YMCA National CMO Conference. We're going deep and complete on this conversation, so we did it in two parts. Presentation Slide deck: http://bit.ly/CrisisCommProtocol
Preparation for even unplanned crises starts well before the accident/incident. Time spent preparing today – in the calm – pays off in the heat of the fray. No matter how prepared you are…you will ALWAYS be surprised!
The best protection for brand reputation is a well-written crisis management protocols (not plans) containing systems for internal communications, media relations and reputation management. These protocols keep an organization viable while a media crisis (big or small) occurs and in the immediate time-frame after. Where business leaders often fail is waiting to “see how bad the damage is” before making a crisis management plan. This is a mistake. You need your protocols in place and communicated to everyone in…
playlist_add
Oct 2, 2019
Handling Crisis: The Power of Protocol (Part 1 of 2)
We go through our Crisis Communication Protocol keynote that we recently presented to the YMCA National CMO Conference. We're going deep and complete on this conversation, so we did it in two parts. (next episode in two weeks 10/16).
Basic Definition of a Crisis: An organizational crisis is a specific, unexpected and non- routine event or series of events that create high levels of uncertainty and simultaneously present an organization with both opportunities for and threats to its high-priority goals.
Preparation for even unplanned crises starts well before the accident/incident. Time spent preparing today – in the calm – pays off in the heat of the fray. No matter how prepared you are…you will ALWAYS be surprised!
The best protection for brand reputation is a well-written crisis management protocols (not plans) containing systems for internal communications, media relations and reputation management. These protocols keep an organization viable while a media crisis (big or sm…
playlist_add
Sep 18, 2019
How To Get Started Podcasting
That's right, a podcast all about podcasts. How to get started, what tech you need and why podcast are so important for modern audience development. We nuke any excuses you have about "waiting for the perfect time" to start your next great podcast series. Strategy, successful examples, tactical advice.
Podcast we reference is this video include:The #SaturdayMoringHustle http://bit.ly/SatMornHustleThe Oklahoma Venture Forum http://bit.ly/OVFpodcastWarrior For Freedom http://bit.ly/MajorEdPodcastThe General and The Ambassador http://bit.ly/General-AmbassadorThe American Diplomat http://bit.ly/AmericanDiplomat
On every podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe
playlist_add
Sep 4, 2019
International Marketing and Value-Added Services
After a summer away, #NeoMarketing podcast co-host Pritch Pritchard, APR is back from Italy with tales of teaching PR abroad over the summer semester for the University of Oklahoma. We also discuss international marketing, value-added services and (of course) Italian wine.
On every podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe
playlist_add
Aug 21, 2019
Special Guest: Kitt Letcher, CEO – Better Business Bureau of Central Oklahoma
Our special guest this episode is Kitt Letcher, President & CEO at Better Business Bureau of Central Oklahoma, Inc. She has been the leading BBB-OKC since 2013 and has a tremendous amount of experience building/leading teams, creating business structure and creating very effective corporate culture. She does all this by staying true to herself, her staff and the ideas behind the Better Business Bureau.
We touch on these topics plus many other ways to make any business or non-profit run more effectively and efficiently. In her leadership role at BBB, Letcher councils local businesses (from less than 10 employees to major corporations) on how to be better every day. But, she had to rebuild her BBB from the ground up to be the well-oiled machine it is today. Listen to her lessons learned along the way, including how to manage a local chapter of a 100+ year-old national brand without losing touch with the business ecosphere in Oklahoma.
On every podcast, we discuss best practices, latest…
playlist_add
Aug 7, 2019
Special Guest: Vicki Langford, VP of Resonance, Inc. and Project 3810 Partner
While regular co-host Pritch Pritchard, APR is teaching PR out of the country for the Summer, we will be featuring interesting guest on the #NeoMarketing podcast. This episode we talk with Vicki Langford, VP of Resonance, Inc. (DD Audio, Digital Designs, Soundqubed) and Partner of Project 3810.
Langford is involved in several existing businesses, startups and business coaching (SCORE). Her "day job" is VP of Resonance Inc. parent company of several brands manufacturing hand-built, high-performance audio equipment: car audio woofers, amplifiers and components plus consumer and professional powered monitors, powered subwoofers and satellite speakers.
Her second gig is Partner at Project 3810, a commercial office and warehouse space for lease, co-working, maker space and certified business incubator. She is also a SCORE business mentor.
On the podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketi…
playlist_add
Jul 17, 2019
Special Guest: Terry Furrh, Owner of Eyes Etc.
This episode we have an in-depth discussion of high fashion eyewear retail with special guest Terry Furrh, Owner of Eyes Etc. in Nichols Hills, OK.
From a purely medical device to a fashion statement, the eyewear retail industry has seen major changes over the last decade. Furrh has over 40 years of eyewear industry experience. We discuss how he got started, authentic audience development and the challenges of retail sales face today.
#NeoMarketing Podcast Ep74. Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe
On each podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
playlist_add
Jul 3, 2019
Special Guest: Steve Davis and Che' Loessberg
While regular co-host Pritch Pritchard, APR is teaching PR out of the country for the Summer, we will be featuring interesting guest on the podcast. This episode we talk with two great Oklahoma City business professionals, both working to make Oklahoma a better place to start and run a business.
Steve Davis, M.Ed is a Business Performance Advisor for Insperity HR outsourcing service. We discuss the impact of HR on small and growing businesses and how bigger businesses can create tremendous value from better (or best) HR practices. Davis is also a past Chairman of the Oklahoma Venture Forum (OVF).
OVF was founded in 1987 and continues to be the champion for small businesses ventures and economic development in Oklahoma by connecting and recognizing venture talents.
Our second guest is Che' Loessberg, OVF Executive Director. Loessberg has been instrumental in moving OCF into the digital world and social media. She has also worked to restructure OVF membership levels and introduced ev…
playlist_add
Jun 19, 2019
Think Strategic, Act Tactical
Everyone thinks of marketing by tactics: ads, commercials, social media, online video, email, etc…. But tactical execution without strategic planning is just busy work and a potential waste of time, money or opportunity. You have to work smart before you work hard.
How do you know you're being strategic? Are you keeping the (metaphorical) Big Picture in mind, planning for 50 years from now, 25 years. 10 years, 18 months, next quarter, etc….? If so, you're planning strategically. If not, you just being tactical. You need both, but strategy always comes first, dictates how tactical execution will happen and takes the most experience to do well. Strategy comes from the top, delegated to the operational team for tactical execution.
On the tactical side, we discuss how to best maximize marketing effort and budget with 3 tips that anyone can utilize.
Finally, we connect strategy, tactics and measurement for a positive cycle of marketing maximization.
Bonus: Kyle explains how to use t…
playlist_add
Jun 5, 2019
The Essential Skill Of Listening
In business, we need to utilize every essential tool, asset and employee skill to create an advantage. One of the most often missed skills is listening. Critical, open-minded data collection from your clients, customers, vendors and especially your employees can be extremely informative and powerful IF you (person in charge) are willing to LISTEN.
On the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (12-15 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
Our goal is to be educational, informative and (hopefully) entertaining.
Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup videos on YouTube http://bit.ly/GoldingGroupYouTube and streaming on Spotify http://bit.ly/NeoPodcast.
Let’s engage. Follow us on Twitter: https://twitter.com/Goldin…
playlist_add
May 15, 2019
Addressing Rumors In The Digital Age
One of the most damaging things in the world is an unfounded rumor. Personal and professional reputations, businesses and brands have been destroyed by rumor. In the past, you had days or even weeks to confront rumors, but in 2019 you have hours or even minutes to push back on rumors, gossip and hearsay.
So, what's the best formula for doing that? This week, Pritch goes way back to 1946 to the basic ideas behind the classic Allport and Postman "Study of Rumor" to give us some guidance that can be applied today.
Like all things crisis communication management, addressing rumor is a manageable task when planned ahead of need and with active protocols for maximum effectiveness.
On the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (12-15 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alterna…
playlist_add
May 1, 2019
Out-Of-The-Box Ideas
Out-of-the-box thinking and innovative ideas make the business world run. On this episode, we look at three different ways to be different in your professional pursuits.
First, we have a special guest interview with Apollo Woods, Founder of OKC Black Eats and the NE OKC Developers Conference. Then we'll discuss the DD Audio #SpeakerSeries on 5/2/19 featuring internationally known yoga teacher Allison Candelaria, Owner of Soul Yoga OKC and an amazing tweet involving Buffalo Wild Wings, The OKC Thunder basketball franchise and #AvengersEndgame.
On the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (12-15 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
Our goal is to be educational, informative and (hopefully) entertaining.
Subscribe to the #NeoMarketing podcast on iTune…
playlist_add
Apr 17, 2019
When Is The Right Time For Crisis Communication?
Today, media moves at the speed of light. With 24-hour news cycles, the internet, social media and hundreds of electronic media outlets continually searching for news, your corporate communication needs to be on point and prepared.
When a crisis occurs involving your company, well-prepared professionals spring into action immediately with a predetermined plan. But, when major events (weather, crime, elections, world-changing events, etc.) happens like this week at the Notre Dame cathedral, how soon (or if at all) should your business address the news of the day? Do you post on social media, send official emails or update the website when big news events happen? Can you demonstrate good corporate citizenship without being self-serving or lacking authenticity?
Should your business "memorialize" public events? Let's discuss!
On each episode of the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (12-15 mins.) discuss best practices, lates…
playlist_add
Apr 3, 2019
Starting A Business Is Hard!
It takes a lot of confidence and faith in yourself to start a business. But it also takes a lot of talent, assets and planning. The only way a business finds success is a well-developed strategy based on research, market analysis and experience. So why do so many people try to run a business without all the necessary pieces? How can you avoid these costly mistakes? That's what we'll discuss on this episode.
Solid advice for entrepreneurs, business decision makers or anyone who manages a business. We discuss common mistakes and pitfalls you should stay clear of (if your ego will let you).
BONUS: You cannot launch a successful business that relies 100% on free (not paid placement / boosted post) social media marketing. You need much more than that to be successful. You need much more effort than that.
This episode holds solid advice for entrepreneurs, business decision makers or anyone who manages a business. We discuss common mistakes and pitfalls you should stay clear of (if your eg…
playlist_add
Mar 20, 2019
Avoiding PR Tone Deafness
Most business decision makers understand the need for a positive brand voice when it comes to advertising and public relations, but too many are tone deaf in response to negative media attention. We discuss several high profile examples from the world of high fashion that have been in the news recently.
Pritch defines brand tone deafness as: "A lack of situational awareness and/or understanding of the business environment." So how can you protect your business from brand tone deafness? We'll tell you.
Amongst other tactical advice, we will discuss thinking like the consumer, not a content creator, not falling in love with your ideas until being tested by others and the "12 year old boy" rule. What's that? Listen to find out.
Shoutout to our new friends at the Podcast Village in DC. We took a tour of their top-notch facility right before we shot this impromptu episode from our room in The Wink Hotel.
On each episode of the #NeoMarketing podcast, The Golding Group partners Pritch Pri…
playlist_add
Mar 6, 2019
Business Adaptability
We're on the road this week in Washington DC but, the show must go on! The is a prime example of how the key to modern business is adaptability. Like the saying goes "Adapt or Die". Business practices that have worked in the past don't necessarily work in 2019 (and beyond).
Changes in the economy, technology, consumer attention, competition, communication, etc…. have all created opportunities for success is your adaptable and open to change as needed. If your attitude is correct, you can find the right tools, techniques and strategies to take advantage of change, not be crushed by it.
Shout-outs to the reason we're in DC this week, our new clients The American Academy of Diplomacy (AAD). We're working with two AAD podcasts American Diplomat and The General and the Ambassador to reach a broader public in the American heartland while developing engaged audiences and a sustainable business model.
We recording this episode from The Wink Hotel, a great place to stay in DC. Thus, pr…
playlist_add
Feb 20, 2019
Helpful Tips For Professional Development
You don't need to enroll in an MBA program to develop your professional career skill set. On the #NeoMarketing Podcast Ep64, "The Professor" Pritch Pritchard, APR breaks down how to incorporate professional development into your routine to be effective and efficient while developing talents and acumen to grow your professional potential.
This solid advice applies to entrepreneurs, those fresh out of college, mid-career adults and top-level business veterans. Anyone can achieve more if they take control of the learning process, in a casual or formal way. Let's discuss and learn together.
On each episode of the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (12-15 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
Our goal is to be educational, informative and (hopefully) e…
playlist_add
Feb 6, 2019
The Value Of Self-Worth In Your Career And Life
We begin a little explicit this week, but it's for a good reason. So many people need to stop letting BS (from others and in your own head) stop you or even slow you down from setting goals and then pursuing excellence. Don't wrap your whole self-identity in your job title, pay scale, awards or other external situations because there are way too many dynamics out of your control.
If you're a working professional, you have (or eventually will) been fired, laid off, let go, not asked back or (often the case of marketing departments) had the workforce reduction that included you. It happens to everyone, but that first setback hurts a lot more than the second, third, etc….
This temporary setback is not the end of your career pursuits, potential success or personal happiness. It's more like a speed bump on your life travels. The best person doesn't always get the job, but that just doesn't equal you being an awful employee or person. Don't let any single setback kill your dreams and des…
playlist_add
Jan 16, 2019
Personality, Character or Gaffe? Social Media Tone.
We discuss a very specific social media post from a major brand that completely misses the mark (and why). Some things don't translate so well on social media, like humor and sarcasm. A great example is this tweet from the UPS Store at Christmas (2018): "If your child addresses a letter to the North Pole, you can leave it with us. We do shredding."
Really UPS? That's more Grinch than Christmas
The problem(s) with this tweet are many. First, it's not authentic to the UPS and UPS Store brand. Second, the tone and attitude do not match the typical UPS customer. Third, the attempt to create a selling point of a holiday, when the brand is better known for shipping on that holiday is misinformed. Fourth, the timing was all wrong. Christmas is for shipping, but the upcoming tax season is for shredding. Finally, the UPS Store is just trying too hard here. Pritch and Kyle discuss these points (in detail) and add a few more insights as well.
On each episode of the #NeoMarketing podcast, The G…
playlist_add
Jan 2, 2019
Business Strategy vs. Corporate Culture
New year, new #NeoMarketing podcast opening and graphics but the same attitude and expert advice for 2019. On Ep61 we debunk the idea "Culture Eats Strategy for Breakfast/Lunch". Our CEO Kyle Golding makes the definitive statement: "That's just stupid!"
The Golding Group partners will debate the merits of strategy, corporate culture and the value of each. Which comes first, is more important and necessary for business success? We discuss, you decide.
On each episode of the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (12-15 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Our goal is to be educational, informative and (hopefully) entertaining.
Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGro…
playlist_add
Dec 19, 2018
Presentation Tools For Communication Pros
On this episode, Pritch is sharing his favorite presentation tool for PR professionals to use during crisis management situations. The system is called THE THREE MINUTE DRILL developed by Jim Lukaszewski. "The Three Minute Drill is a compact, direct process for giving those you help focused, accurate, and complete information – framed in a strategic way – from which to choose a course of action." The full system can be found here: https://www.e911.com/three-minute-drill/
Pritch and Kyle go through each of the 6 steps and explain the How and Why of this well-developed thought process for communicating with important decision-makers in your organization.
On each episode of the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (15-20 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative o…
playlist_add
Dec 5, 2018
2019 Business Trends: Collaboration and Community
In November, we made our 2019 Business Trend prediction that Collaboration would be the most valuable asset to creating business success opportunities. Today, we follow-up and expand on this idea. Kyle and Pritch detail how developing audiences via win/win partnerships, authentic community building and engagement is the best path forward in 2019 (and beyond).
On each episode of the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (15-20 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Our goal is to be educational, informative and (hopefully) entertaining.
Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube
All episodes of the #NeoMarketing Podcast can be found on iTunes: http://bit.ly…
playlist_add
Nov 21, 2018
Crisis Communications: Time And Response
Ep58: The biggest questions in Crisis Communications are 1. Do you respond at all? and 2. What time frame works best?
This week, #TheProfessor Pritch provides the definitive answer for both questions. From there, we both discuss When, Why and How of managing each aspect of Crisis Communication.
We also challenge PR and communication professionals to proactively develop the relationships, mentors and connections necessary to continually grow yourself in your chosen career field. But, we also give ideas and tips on how to develop your professional skills and connections from beginner to expert.
On each episode of the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (15-20 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Our goal is to be educational, informative and (hop…
playlist_add
Nov 6, 2018
Alternative Business Models
Today we're discussing many the alternatives to traditional B2B, B2C and B2G business models that exist in 2018. We also have a special guest interview with Mark Masters, CEO of Chloeta Fire detailing his journey from humble beginnings to major success via a business incubator. After that, our CEO Kyle Golding will tell you his prediction for the most important business activity for 2019.
Pritch and Kyle discuss the various ways people can start and operate a side-hustle, startup or small business (that can become a big business) which are often non-standard business models. Some of this discussion includes SaaS, Social Media, Twitch, YouTube, Podcast and disruptions to the food service industry – plus many other ideas and options.
Chloeta Fire is an Oklahoma based 8(a)-certified Native American B2G firm providing mission-critical program and complex project support with elite professionals. This includes combating and preventing wildfires, emergency management, environmental co…
playlist_add
Oct 17, 2018
The Correlations of Starting With Why
Continuing on from our previous discussions of Starting With Why (with of course reference back to Simon Sinek) this week we discuss not only Starting With Why but the strategy and logical conclusions based on our audience as to how to best deliver the message of “Why”.
Pritch derives an academic corollary with his next question “Does it make sense?” for the audience. This can be obvious or not, but you need to ask the question before moving forward. We dive deep and spend 16 full minutes breaking down theory along with examples in the media today from Dominos Pizza (street paving) and Arby’s with a bonus Burger King beat down as well.
On each episode of the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (15-20 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.…
playlist_add
Oct 3, 2018
Disrupting The Music Industry
The power of audio started with radio, commercial jingles and the record business. But we don't listen to, buy, share or promote records the same way we once did. The music industry is prime for disruption by the very artist that supports it now. The system was always rigged against musicians in favor of the record companies. It's time the artist took it back.
The latest advances in recording technology, mobile devices, digital storage and social media promotion are flipping the music business model. The cost of production, distribution, audience development and cross-promotional opportunities can pay off big for artists willing to take the chance and operate in a new way.
You don't need a record deal to get attention today. You don't need a label to get on radio or TV. You don't need traditional radio or TV to build a fan base. You don't need to be Beyoncé to be super successful. You can control the cost, the price for fans, the profit and the artistry if your willing to take a…
playlist_add
Sep 19, 2018
Why Start With Why
On show 2 of our second podcast year, we revisit a common theme now that Pritch is reading Simon Sinek's book "Start With Why". The guys discuss the motivation behind great business decision-making and how not knowing "Why" most often leads to bad thought processes. Plenty of examples and tips for incorporating these ideas into any business, non-profit or brand. The reason behind the #NeoMarketing podcast and each of the co-host motivation is also discussed in detail.
Each episode, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (15-20 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Our goal is to be educational, informative and (hopefully) entertaining.
Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.…
playlist_add
Sep 5, 2018
The Power Of Sound In Business Communication
Welcome to year two of the NeoMarketing podcast. This is our first biweekly episode. New episodes of the show on the 1st and 3rd Wednesday of every month. Today we're going to discuss the power of sound in modern communication. We’re talking about podcasts, passive audio, “smart” devices and other audio cues marketing, advertising, public relations and communications professional should utilize.
The old ways are out! New technologies like smartphones, streaming device and voice-activated assistants have changed the way we gain and keep the attention of audiences. Business is all about adaptation. That now includes adding audio, but not your father's (or grandfather's) am/fm radio. Podcasts are back as serious tools. Lots of loyalty being created by podcast sponsorship.
Utilize podcast to tell your story, reach an audience without advertising. Passive delivery and selective targeting make for content opportunities to let people understand who you are and what you do. Tell you…
playlist_add
Aug 23, 2018
Advocacy As A Business Communications Tool
Advocacy has become increasingly effective as a Marketing, Public Relations and Audience Development tool. But, this is not a one-size-fits-all idea. There are plenty of ways to incorrectly utilize advocacy that might cause more harm (to your business) than good. On today's podcast, we provide pros/cons plus examples of good and bad execution.
This is episode #52. We celebrate a full year of the #NeoMarketing Podcast. As of the first week in September, this podcast will switch from a once-a-week format to biweekly on the first and third WEDNESDAY of the month. The shows will be longer and we will incorporate more guest and your questions, responses and interactions. Stay tuned!
Every week on the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations…
playlist_add
Aug 20, 2018
Business Communication Definitions
Too often, people confuse the different disciplines of business communications: Marketing, Advertising and Public Relations. On this episode, Kyle and Pritch will clear up the confusion with real-world definitions of each word plus how each is implemented and build the communication process. Information everyone needs to know, not just the marketing department.
But we're not just talking about definitions. We discuss how each communication segment is used, in what order and how they collaborate to deliver effective messaging. We also provide advice on how to avoid mistakes in branding, creating campaigns and strategy.
Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube. This is episode #51. In 1 week, we will celebrate a full year of 52 episodes of the #NeoMarketing Podcast. As of the first week in September, this podcast will switch from a once-a-week format to biweekly on the first and third WEDNESDAY…
playlist_add
Aug 9, 2018
Perception vs. Reality
Pritch points out the age-old concept "perception is reality" in today's news for Public Relations missteps with tips for a more effective approach to communications in less-than-perfect conditions. Thanks to modern technology, 24/7 news cycles and peer-to-peer communications we all need to be better prepared and ready to go when bad news hits your business, non-profit or persona. It's all a matter of context, perspective and information. No spinning, but telling your side of the story.
Kyle tosses out the question of "which is better?" an In-house public relations team or the impartial third-party PR pros. After a bit of debate, they both agree that the most important aspects are having people in place who can and will tell you the truth plus being ready to put that advice into action and not wait for the issue to (hopefully) go away. Make sure someone on your team is willing to "tell the emperor he has no clothes" along with the great advice "don't bring me problems, bring me…
playlist_add
Aug 2, 2018
Business Models: Adapt Or Die!
That might be a bit dramatic, but not too far off the mark. The way business gets done today is rapidly changing and evolving. This includes every type of business, not just technology. So how do you keep up? By breaking your own model and doing things in new ways. Check your ego and serve your audience. Kyle and Pritch break down the how and why, with examples and thought process behind successful business model adaptation.
This is episode #49. In three more weeks, we will celebrate a full year of 52 episodes of the #NeoMarketing Podcast. As of the first week in September, this podcast will switch from a once-a-week format to biweekly on the first and third weeks of the month. The shows will be longer and we will incorporate more guest and your questions, responses and interactions. Stay tuned!
Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Every week on the #NeoMarketing podcast, The Go…
playlist_add
Jul 26, 2018
Ending Professional Procrastination
It's easy to fall into the Summertime procrastination trap, but we're here to help you avoid the pitfalls of putting off what needs to be done. Kyle will share the motivation tips that helped him while working at home in 2011-12 and Pritch will add bits of wisdom he learned as a Public Affairs Officer for the Navy Seals. If it's good enough for the Seals, it's good enough for your small business.
Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Every week on the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com
Let’s engage. Follow us on
Twitt…
playlist_add
Jul 19, 2018
Redefining ROI
That's right, we're challenging one of the best-known business concepts: Return On Investment (ROI). Is this term outdated? Does it need to be replaced? Is there a better way to measure your marketing effectiveness? Let's discuss!
Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Every week on the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https:/…
playlist_add
Jul 12, 2018
The Common Mistake Of Starting With Tactics (Before Strategy)
Building off last week's podcast (Ep45: Strategy Starts With Why) we're breaking down the differences between strategy, objectives and tactics from the beginning. Literally. Too many people want to start with tactics just to get something done or checked off their To-Do list. Big mistake!
So, what's the right order, the plan components and how does all of this add up to a strategy that is effective and efficient? How does this approach help a business grow today and long-term? We discuss in detail with all the information and tips you need to get great ROI out of your marketing plan and not just being "busy to be busy".
Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Every week on the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications…
playlist_add
Jul 5, 2018
Strategy Starts With "Why"
Too often, really smart people running a business or non-profit organization focus on day-to-day tactics without creating a strategy first. If you will put in the time and effort to craft (or adjust) your strategy before moving through the process then you have a much higher chance at positive results.
What is the #1 reason so many business leaders fail to work the process in the right way? Too much focus on what you're doing to sell your product / service (act now) and too little focus on why you're doing it (conceptual).
Today, we discuss putting the Why first and the proper process from start to finish for effective, efficient marketing with great ROI. Plus, we have a bonus business book recommendation on strategic thinking.
Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly…
playlist_add
Jun 28, 2018
Finding Target Stakeholders
Straight from Professor Pritch, advice for finding your target Public, Audience or Stakeholder – anybody who is affected by or has an effect on an organization. How do you find that person you want your communications campaign to (effectively) resonate with?
We will have the answer to that question and more when trying to influence others to do something beneficial for your business or organization. We start with theory, but talk through research, planning, tactics and finally measurement for you to utilize for your next public relations campaign.
Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, pu…
playlist_add
Jun 21, 2018
Adaptive Business Models For Success
The key to business success? Not being trapped in the "how we have always done it" mentality or business model. The path the victory is full of twist and turns, you need to be prepared to adjust as you move forward. Technology is changing how business gets done every day. Not just tech businesses, but all businesses. The need for adaptability has never been greater.
So how can you commit to a strategy and business plan if you need to change it tomorrow? By creating measured flexibility in your plan and not holding hard and fast to old ways of "how business goes" from years past.
Even if you wrote your business plan just a few years ago, it still might be in need of updating and adjustments. Creating a plan is a good idea and staying as consistent as possible is also a good idea. But being overly rigid to your plan without adjustments is a recipe for disaster. Even worse, when you hold to your original plan for too long due to ego, vanity or hubris of the decision makers.
Pay att…
playlist_add
Jun 14, 2018
The Need For Civil Communications
Have you noticed how combative communication has become? We definitely have! As a follow-up to last week's discussion about the ways to best utilize success, today we discuss how we can make our society a better place with more honest, open and civil discussion and not rhetoric, half-truths and trolling.
Communication professionals, business leaders and digital influencers can make a difference in the tone and tactics of modern communication. Now is the time to create better examples.
Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (…
playlist_add
Jun 7, 2018
Chasing Success
What is the key to success? We'll tell you on this episode of the #NeoMarketing Podcast. The topic was inspired by an episode of the #SaturdayMorningHustle podcast our CEO Kyle Golding produces each week. www.saturdaymorninghustle.com
What is the definition of success, and what will you if you reach your own success goals? How will you react, how would success change you and what does you being successful have to do with other people? All items we discuss this week.
How would being a success in business, in your community or your personal life change you? What would you be able to do, for yourself or others, that you can't do now? What doors do you expect success to open for you?
We answer these questions and give examples of how very successful people create value for others by sharing their influence, knowledge or good name.
Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Every week on th…
playlist_add
May 31, 2018
5 Principles Of Ethical Leadership
Pritch has put together an amazing five-part outline for ethical leadership every business owner, manager, decision maker, team member, employee and entrepreneur needs to consider. Listen to the podcast to hear the full details for each of these five categories:
1. Respect Others – It's the Golden Rule
2. Serve Others – Servant leadership in the interest of others
3. Be Just – Concern for fairness, justice, diversity and inclusion
4. Honesty – More than just telling the truth
5. Build Community – Concern for the common good, not just the leader (that is a dictatorship)
Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digi…
playlist_add
May 24, 2018
Artist / Business Collaborations
Why do marketing pros and business decision makers need to hear from and collaborate with artist, musicians, etc….? Because creatives have influence, connect with audiences, draw attention, reflect current culture and predict what happens next.
1. Artist are the original storytellers
2. Storytelling is content creation
3. In marketing content is king
4. This is why business needs to embrace artist
On this week's #NeoMarketing Podcast, we'll be discussing visionary marketing tactics, the use of technology and innovative approaches to starting or running a small business, personal brand or passion project as part of the DD Audio #SpeakerSeries event at Project 3810 tonight (5/24) featuring special guest speaker Jabee @mynameisjabee Williams.
Details and RSVP for the event are at http://bit.ly/DDAudioSpeaker. DD Audio is so much more than just car stereo speakers. Introducing a new live event for the creative community: DD Audio 2018 #SpeakerSeries. Twice a year, DD Audio wil…
playlist_add
May 17, 2018
The Value Of Membership In Professional Organizations
This week, Pritch is motivated by a recent visit to OKC from PRSA CEO Joe Truncale, APR and National Chair Tony D’Angelo, APR on a "Listening Tour" of the US concerning membership in PRSA by young professionals.
Pritch and Kyle discuss the impact on a career from continuing education, networking and challenging yourself by interacting with your professional peers. Not just fresh out of school and low-level employees, but all professionals can benefit from memberships. At the same time CEO's, Directors, etc. need to be encouraging (if not paying for) employees to participate in professional organizations based on career field.
Bonus advice for our Chief Strategic Idealist: "If you are going to become the best at what you do, the CEO, the #1 superstar in any industry you have to push yourself, compete with other professionals, learn from them and not be afraid you might be out-shined by anyone else."
Shoutout this week to such as OKC Ad Club (AAF), PRSA OKC, IABC Central O…
playlist_add
May 10, 2018
Positioning For Small Business
There are two major mistakes businesses make: 1. failure to position correctly and 2. attempting to attract too broad of an audience. "Everyone" is not your audience. Kyle and Pritch break down how to avoid these pitfalls.
Positioning is finding the best way for your business to compete with others in the market by finding and aligning your business strengths in a competitive scenario against the areas of weakness for your competition. This gives the advantage to you. Finding your position in the market is a lot of work, but well worth it. Failure to do this work often results in closing up shop.
Audience is not defined as "everyone" but only as those most likely to engage your business. It's not about being "better" it's about being different. Set yourself apart via differentiation. Only attempt to draw an audience of those who want what you offer, the way you offer it. Be as distinct, direct and different as possible. Let the rest of the potential audience go. Never spend time, mon…
playlist_add
May 3, 2018
Conversion Copywriting with J Bryant Creative
We have a special guest on today's podcast. Jennifer Bryant Robbins is a conversion copywriting expert who started her professional life as an accountant before transitioning to creative services by forming J Bryant Creative in 2011.
Jennifer has a specific approach to creating effective copy for websites, blogs and sales funnel collateral. She says "Content tells, Copy sells and Conversion Copy is copy on steroids". She starts with research, then writing and then testing and validation. Too many people just toss copy on a page a hope for the best.
General copy tells people what you do, but conversion copy has a specific role or goals to accomplish. It's "selling with a purpose" according to Jennifer. You can find out more about conversion copy services J Bryant Creative at http://jbryantcreative.com or email her at jennifer@jbryantcreative.com or call her directly at (405) 353-COPY.
Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on…
playlist_add
May 1, 2018
BONUS EPISODE: Joe Hendrix, CFP / CPA Wealth Management For Entrepreneurs
On this special episode, We talk with Joe Hendrix from Mariner Wealth Advisors about economic issues specific to entrepreneurs, business owners and investors. This includes new changes in tax law, the difference between C-Corp and S-Corp filings and more.
Joe is a huge advocate (and we agree) of assembling a team of professionals for your personal/family wealth management in the same way you hire teams for your business endeavors. More than just wealth management, this team should include your legal counsel, insurance, banker, CPA, etc. to cover all the important area of asset protection and assurance.
Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertisi…
playlist_add
Apr 26, 2018
Top 10 Communication Mistakes
Pritch and Kyle discuss "lightning round style" the most common communication mistakes they see businesses make every single day. Listen along as they detail what each of the most these missteps are, how it hurts your business communication and how to avoid them.
Pritch's Top 5 Communication Mistakes
Spin Is A 4 Letter Word
Ethical Lapses (big and small)
The Micro-Managing Boss
Objectives (that aren't really)
These Are Tactics, Not Strategy
Kyle's Top 5 Communication Mistakes
Not Using Brand Voice On Social Media
It's Social Media, not Selling Media (bonus: social listening)
One And Done Content Use
Not Adapting Message Per Each Channel
Measuring Quantity Over Quality – Because Conversion Is The Only Metric That Matters
We get a little fired up this week. In fact, Kyle issues not 1 but 2 challenges to the audience. Listen and then make comments if you agree, disagree or just want to add more to the conversations.
Subscribe to the NeoMarketing podcast on iTunes http://bi…
playlist_add
Apr 19, 2018
Startups and Side Hustle Opportunities
There are a plethora of options for entrepreneurs, non-traditional business owners and non-profit organizations can operate without huge upfront cost or commitments. On #NeoMarketing Ep. 35, Kyle and Pritch discuss some of these options including co-working, startup incubators/accelerators, civic and professional organizations. Today's episode was recorded in the co-working space at Project 3810, right down the hall from The Golding Group office. We've been a fan of co-working for years, which we offered at 1219 Creative from 2014-2017. Find ways to connect with others doing what you're doing. Just a few options for young professionals include:
OU Innovation Hub
Oklahoma Venture Forum
PRSA-OKC New Pros
Metro Tech
OKC Chamber of Commerce
IABC-OKC
AMA-OKC
Ad Club OKC
OKC Philharmonic Overture
Museum of Art Young Professionals
OKC Arts Council Artisans
If you need more startup and side hustle advice, just ask us. That's what we're here for.
Subscribe to the NeoMarketing podcast on i…
playlist_add
Apr 12, 2018
Business Book Reading Recommendations
Today we discuss our business advice reading list. Both Pritch and Kyle detail the books they are currently reading and recommending to others. The full list is below, but listen to find out why they like these specific writers and who can benefit from each of the books recommended. Pritch didn't feel comfortable mentioning his book The Comprehensive Public Relations Reader: Function and Practice but we think you might like it as well.
Kyle's List: Start With Why by Simon Sinek and Crush It + Crushing It by Gary Vaynerchuk
Pritch's List: A Leaders Legacy by James M. Kouzes / Barry Z. Posner and How To Work A Room by Susan RoAne
What's on your list? What are you reading or have read that really stuck with you? Let us know in the comments below.
Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle…
playlist_add
Apr 5, 2018
Taking Emotions Out of Crisis Communications
One of the most important elements of crisis communication management is delivering important information in a professional manner, without emotions or additional judgment. Always start with the truth. Facts are your best defense against negative opinions.
If you are going to be a communications professional, entrepreneur or business decision maker then you really need very thick skin. Overly emotional responses are less efficient and less effective. Slow down, take your time and get it right. Authentic empathy is appreciated, but don't get lost in your job of communicating facts and pertinent information. You will have time for personal feelings after the job is done and the situation resolved.
Other tactics to incorporate include staff training, crisis protocols and compartmentalization of information and actions in order to stay focused and factual. The best crisis management is to avoid a crisis altogether(or making a small crisis bigger). If you don't have experienced cri…
playlist_add
Apr 4, 2018
BONUS EPISODE: The Culture of Appreciation with Diana Rogers Jaeger
In this bonus podcast episode, Diana Rogers Jaeger from Love To Appreciate discusses the business benefits of creating a Culture of Appreciation in the workplace. Diana breaks down the competitive advantages and costs savings for recruiting, retention and performance when your corporate culture includes appreciation. We discuss how to orientate these cultural changes based on the company's goals and core values for maximum impact.
Diana breaks down the 5 Languages of Appreciation in detail:
1. Words of Affirmation
2. Quality Time
3. Acts of Service
4. Tangible Gifts
5. Appropriate Physical Touching
Employee appreciation and recognition are similar and work together but also have distinct differences such as performance vs. value measurement. Your top employees benefit from performance recognition but all employees can benefit from a culture of appreciation. Like all good things in business, utilizing appreciation tactics in your workplace is most effective when executed consistently…
playlist_add
Mar 29, 2018
Branding For Start-Ups (Live) Special Episode
Highlight audio from the #ResultsJunkies North American Tech Tour in Stillwater, OK featuring The Golding Group CEO Kyle Golding speaking very specifically about how to create effective branding for your start-up. This special episode was recorded and edited by Sarah Zubair. Check out her YouTube channel. Sarah's video edit of this episode is on our YouTube Channel http://bit.ly/GoldingGroupYouTube. The full 45-minute talk will be available soon.
In less than 4 minutes, Kyle discusses Branding concepts with the live audience:
Branding is knowing who you are and how you will compete
Advertising is the outward execution of your Branding
Branding is the management of dichotomy
A division or contrast between two things that are or are represented as being opposed or entirely different
Branding concurrently connects with your BEST audience & separates your business from the multitude of competition (differentiation)
Specific but universal
Immediate with longevity
Should be able…
playlist_add
Mar 22, 2018
Culture of Appreciation and Wealth Management Dual Special Guest Episode
It's a special guest dual episode of the #NeoMarketing podcast this week. Pritch is on Spring Break so we have two special guest segments. First, we have Diana Rogers Jaeger discussing how to create business success through employee and customer/client appreciation, loyalty and retention. Learn more about Diana and the culture of appreciation at LoveToAppreciate.com.
Our second special guest is Joe Hendrix, CPA from Mariner Wealth Advisors talking with our CEO Kyle Golding about building a team to manage your economic assets. Making a profit in business is good, but not protecting or maximizing your cash flow is not. Joe shares his approach to wealth management, risk assessment and what the new tax laws change for entrepreneurs.
We will have longer, more detailed episodes with both Diana and Joe in the future. But for now, check out their advice and tips for success.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding bri…
playlist_add
Mar 15, 2018
Branding For Start-Ups
This week on the #NeoMarketing podcast we will be talking about "Branding For Start-Ups" from the recent presentations by our CEO Kyle Golding for the Stillwater, OK stop of the Paul Singh #ResultsJunkies North America Tech Tour and the NW-OKC Chamber #MarketingMonday workshops.
"Everyone wants to know about Marketing and Advertising for business, but Branding is step #1. It's where you start. There are a lot of misconceptions still about Branding. Especially when it comes to Start-Ups. Everyone wants to get so focus on the product and the idea. They want to launch so fast. They just want to get out in the world. Branding is ESSENTIAL for a solid launch, connecting with the right audience, getting the right feedback early so that you can position your product or service correctly to continue to draw the right audiences in the future." – Kyle Golding
Recorded in the NEW podcast production studio on the campus of the University of Oklahoma. Subscribe to the NeoMarketing podcast…
playlist_add
Mar 8, 2018
Marketing Technology With And For Young Professionals
#NeoMarketing Podcast from the NEW podcast production studio on the campus of the University of Oklahoma. Today, we're talking about how college students and young professionals are preparing for careers in communications. This includes the use of the latest technology, techniques and trends in content distribution, advertising and public relations. The lines between the disciplines continue to blur, so universities are adapting so they can best provide the skill sets today's student/tomorrow's professionals need to achieve career success in the "business world" after college.
Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube
.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channe…
playlist_add
Mar 1, 2018
The Business Ethics Of Public Relations
High ethics are essential to any business, non-profit or other organization in the modern information age. Being a professional, we have to hold ourselves to high standards to honest business practices. Your Marketing and Public Relations teams have an additional level of ethical consideration when communicating with the public, stakeholders, employees, etc.
This week, Pritch and Kyle break down the pros/cons of ethics and decision-making. Every communication professional will face situations where someone wants you to break your ethical code. What will you do, how will you correct the situation? Being ahead of this conversation with education, collaboration and professionalism can keep your business out of the (negative) media spotlight.
Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube
.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding brief…
playlist_add
Feb 22, 2018
Marketing, Advertising, Public Relations and Sales Communication
This week, The Golding Group partners Kyle Golding and Pritch Pritchard, APR explain the similarities, differences and crossover of the 4 types of business communications. The pair discuss in what order you start (spoiler: it's marketing) and how to keep your focus on the right area of communication at all times in the sales process.
Bonus: What's the worst sales experience you've ever had?
Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube
.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com
.
Let’s engage. Follow us on
Twitter: http…
playlist_add
Feb 15, 2018
Start-up Financing Options
A new business faces different challenges than an existing business. Some of these challenges are financing, cash flow management and credit. On this episode of the #NeoMarketing podcast, The Golding Group Partners discuss many of the popular financing and alternative ways to get a start-up off the ground. This includes:
• Traditional Bank Loans and Lines of Credit
• Venture Capital
• Angel Investors
• Accelerators and Incubators
• Friends and Family
• Grants
• Credit Cards
Also, Jennifer Seaton, President of the Oklahoma AAF Chapter the OKC Ad Club stops by to talk about the ADDY awards, upcoming meetings and good reasons to join the Ad Club.
Bonus: It's the day after Valentine's Day. Did you forget or did you do a good job showing your love interest how much they mean to you?
Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube⠀
⠀
Every week on the NeoMarketing podcast, The Gol…
playlist_add
Feb 8, 2018
Crisis Communication Management
The professor of PR Pritch Pritchard, APR is breaking down the essential business topic everyone needs but never wants to talk about – Crisis Communications Management. Our discussions include creating protocols not plans, training and empowering your staff to react in case of a crisis. The key is preparation, training and reinforcement. All things you must do before a crisis happens, not as it's happening. Training should include reviews, table-top exercises and real-life scenario role-playing.
The next most important aspect of crisis communication is never, ever spinning to make your situation better than it really is. Like Pritch says: "Bad news doesn't age well" and "Go ugly first" to get the bad news out of the way. Never mislead or omit details you know to be true. Have a selected communication professional pre-designated as your spokesperson (with a plan B and plan C) speak in a single voice for clarity. Winning back the public trust will be hard if you are secretive o…
playlist_add
Feb 1, 2018
Media Relationships
This week, Pritch wants to show some love to earned media. In particular, creating relationships with media sources and how to professionally pitch your story ideas.
The key is doing a good job sending topics, news releases and story ideas with an actual "News Peg" to it and not everything your client wants "news" for. The relationship should work both ways, with you giving your media contacts tips on newsworthy events and stories that have nothing to do with you or your clients. Just a win for them.
Special Guest: This week, President of PRSA-OKC Kristin Ewing, APR drops by to talk about current and upcoming events at PRSA. http://prsaokc.com/index.php
Bonus Question: What's the oddest thing you have ever been asked to do for client or boss?
Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly…
playlist_add
Jan 25, 2018
Audience First Business Model Structure
"Too many businesses today are set up to benefit themselves and not their audience. It should be the other way around." To compete or be disruptive, business should be providing products/service in a way that benefits the client/customer first. Then, find a way to accomplish that with a profit margin (every business has to make a profit or die) and you now have a viable business model.
Give them what they want, how they want it!
Learn the lessons of old-school cable companies and cell phone providers. Don't force your customer to do business the way you want, but in a way they want. Build brand loyalty and repeat business through your attitude and structure. Develop real audience profiles and then use that information to be a better business option. Switch the way you think, serving your audience first, to benefit you (more) later. Think long-term, not short. It's harder up front, but so much better and more stable in the long term. It's simply a better way to do business.
Bonu…
playlist_add
Jan 23, 2018
Special Guest Alyssa Murphy from Next Thought (Bonus Episode)
In a special guest segment "bonus" podcast, Alyssa Murphy drops in to talk about Next Thought Online Learning and Next Thought Studios, a Norman, OK-based technology company with an online learning and content focus. We discuss the ways technology is changing how we learn, communicate and do business in 2018.
Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Every week on the NeoMarketing podcast, The Golding Group partners briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. http://thegoldinggroup.com
Let's engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/thegoldinggroup
LinkedIn: https://www.linkedin.com/company/the-golding…
playlist_add
Jan 18, 2018
Employee Communications as a PR Function
Employee communications have always been an HR issue, but why? PR and marketing professionals are better equipped to drive internal employee communications. Employees need to know the company mission, position, offers and value statement.
Employees are your greatest ambassadors. Word-of-mouth from employees has huge value in-person, online and via social media. A company stands for what the employees stand for. The keys are building relationships and engagement.
Can you mid-level employees do a better job with internal communications? Probably so. Your PR team can help.
Often, companies with rapid growth (existing and startups) lose their effectiveness due to a lack of internal communication structure. Like our Golding Group partner Felicite Moorman says: "Death By Success" from rapid growth. The lack of employee communications is as detrimental as gaps in internal structure, inventory or cash flow.
Special guest Alyssa Murphy drops by to discuss AMA-OKC, our local chapter of the Ameri…
playlist_add
Jan 11, 2018
Setting Business Goals in 2018
It's that time in the new year when we set resolutions for ourselves. In business, we set goals to track our successes (or lack thereof). This allows a business to do more of what works and less of what doesn’t. Just because your business is profitable, doesn’t mean there isn't room for improvement.
Side Note: Almost no one is doing 5-year strategic plans anymore. Business moves too fast today. Prepare a 12-18 month plan with a 36-month max.
When setting goals, never start with tactics (the fun stuff). Instead, use these 3 concepts for setting the proper goals.
Obtainable: Set your goals high, but not so high you cannot obtain them. Set an additional “stretch” goal to push yourself but in a realistic way. Factors within and outside your business will affect you throughout the year. Don't just set goals against your primary competition, but all discretionary spending options.
Measureable: According to Pritch, measurement is the most important part. If you can’t quantify it v…
playlist_add
Jan 4, 2018
The Best of 2017 #NeoMarketing Podcast Review
As we welcome in 2018, take a listen to some of the top moments from the #NeoMarketing podcast in 2017. Great advice, some argumentative statements, a few bloopers and an invitation to ask us questions or be a podcast guest. All of it happened in 2017, and we expect a whole lot more in 2018.
We want to thank everyone for listening, subscribing, sharing online and supporting the show. We do this every week to help small business, entrepreneurs and those looking to hustle and grind their way to a better future. to be a guest or ask a specific question, contact us at http://bit.ly/ContactTheGroup
Next week, we're back with a regular episode. Subscribe to the NeoMarketing podcast on iTunes and videos on YouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels,…
playlist_add
Dec 28, 2017
Perfection is the Mortal Enemy of Good Enough
In today's market, speed is essential. Waiting for the perfect scenario to launch your blog, vlog, podcast or startup is a huge mistake. Ideas are great, but execution is the key to success. Consistent delivery of information is more valuable than a flawless launch. There is no "perfect" time for anything.
Even Gary V. and Casey Neistat had to learn as they worked. Technology is making it possible to bring the best ideas to reality fast. We started the #NeoMarketing podcast with no real idea what would happen or when. With only 20 episodes posted, the connections and interactions have been amazing. Keep watching and asking questions. The key is falling in love with the process of creating valuable content, not the final product.
What are you waiting for?
Subscribe to the NeoMarketing podcast on iTunes and videos on YouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends…
playlist_add
Dec 21, 2017
Using PR in Community Relationships
The Golding Group's resident Professor of PR Pritch Pritchard, APR starts a multi-part series of discussions about overlooked aspects of public relations with a conversation about community involvement and relationship building. Philanthropy, public events and employee giving programs all benefit businesses as responsible members of the local community. But there is so much more a business can do, for all the right reasons.
.
Bonus question: What are your family plans for the Christmas holiday?
.
Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube
.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative an…
playlist_add
Dec 14, 2017
Learning From Expert Execution
The first video podcast from the new #ContentFactory in the Project 3810 space. There are plenty of resources for how to develop content marketing (including this video podcast series) but what is the key that everyone is missing?
Don't just listen to experts advice, but watch what they do. Reverse engineering others success is a very effective way of finding your path to the same success. The first key not waiting, but getting started with what you know and improve from there.
Subscribe to the NeoMarketing podcast on iTunes and videos on YouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.
Let's engage. Follow us on social media.
Twitter
Insta…
playlist_add
Dec 7, 2017
Authentic Communication
Authenticity is an ever-increasing element of modern marketing. Advertisers are using community content and social causes to draw attention, such as the recent anti-bullying ads from Burger King, but is it authentic concern or a disguised sales pitch? Did the ad connect with the right audience as intended? Is it authentic to the BK brand? Why or why not?
So what can BK do to prove the authenticity of a campaign like this? By sharing background, decision making process, planning and collaborators. The Golding Group partners discuss how to stay authentic to your brand by being open, transparent and honest about the good and bad. Show the "warts and all" as the saying goes. Don't forget, you can't fake the funk. The public sees through deception and dirty tricks.
Bonus: Pritch is apparently afraid of the Burger King and finds the TV character to be a bully of sorts.
Recorded at the OU Innovation Hub, a great space for creative professionals and entrepreneurs. http://www.ou.edu/innovationh…
playlist_add
Nov 30, 2017
Innovation In Communication
How are communications professionals utilizing new innovations in technology, tactics and strategy? You have to begin the conversation with social media. Not only the platforms themselves but the engagement, paid placement and analytic tools on the “backside” of Twitter, Instagram, Facebook, etc. The “big” data that can be collected and utilized is providing tremendous innovation, but is still in its infancy with so much more potential to come. How do you put a number on relationships? Social media is innovating the way we build relationships with clients, stakeholders, supporters, etc. It’s not a 1-to-1 sales scenario like traditional advertising.
We also discuss innovations in thought process, such as the current definition of Public relations and Edelman's theory of Communications Marketing (as opposed to marketing communications). "There are three governing principles of communications marketing according to Edelman: Evolve, Promote and Protect. This is a very different w…
playlist_add
Nov 22, 2017
What does men's health have to do with marketing?
It's #MensHealthMonth #Movember #NoShaveNovember. For Golding Group partner Pritch Pritchard, it's personal. He had a close call with prostate cancer a few years back, so today we're putting the word out about getting a check-up as part of Men' Health November also known as Movember.
Recorded at the OU Innovation Hub on the Norman, OK campus a great space for creative professionals and entrepreneurs. The Innovation Hub aims to bring ideas to life. The resources are at your discretion and they want to assist you in your creations. The possibilities are endless.The Innovation Hub offers a variety of resources like FabLab, CCEW, Center for Entrepreneurship, iHub Cafe and Collaborate Spaces.
Subscribe to the NeoMarketing podcast on iTunes or Spreaker or YouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business commun…
playlist_add
Nov 16, 2017
Diversity In Corporate Culture
The communications industry has done a pretty good job of addressing gender, racial and ethnic diversity and inclusion over the last 10-15 years, but more work still needs to be done in areas such as age, experience, backgrounds and diversity of thought. Diversity creates value in organizations due to the mix of thought processes that come along with different life experiences.
But how can organizations how conversations about sensitive subjects like race, gender, sexual orientation or politics in a positive manner? The answer is an open corporate culture. But, this culture will not happen overnight. Business leaders must foster open attitudes over time while allowing for dialog and challenges without repercussions. The best employees are drawn to and remain loyal to diverse, inclusive organizations with a culture of positivity and open-mindedness.
Clip for the OU PRSSA Diversity and Inclusion panel 11/13/17 (referenced in the first minute and again at 9:48) featuring Kyle Golding…
playlist_add
Nov 9, 2017
Elements Of A Successful Campaign
Everyone asks us "What makes a marketing, advertising, public relations or community campaign successful?". The Golding Group partners discuss their top tips for ensuring the success of a campaign.
Consistency – You just can't stop after a few attempts, keep it up
Research – The How and Why, Googling isn't research
Audience Focus – Customers and Stakeholders, Pain Points, Motivation, Behavior and Goals
Customization – Audience, Reason for Campaign, Delivery Channel, Time Table
Objectives – Need to be Specific, Realistic (Obtainable), Measurable Goals and Stretch Goals
Special thanks to the OU Innovation Hub on the Norman, OK campus. A dedicated space for increasing innovation and entrepreneurship across The University of Oklahoma and our community. The Innovation Hub aims to bring ideas to life. The resources are at your discretion and they want to assist you in your creations. The possibilities are endless.The Innovation Hub offers a variety of resources like FabLab,…
playlist_add
Nov 2, 2017
Big Data and How To Use It
"Big Data" was a major topic at the recent PRSA ICON Conference. The Golding Group partners Pritch Pritchard, APR and Kyle Golding discuss exactly what the term Big Data means and how startups, small business and corporations use information in different ways.
Ultimately, Big Data is research for understanding your customer and target stakeholders as part of the marketing 2-way conversation. Big Data by itself powerful, but even more so when combined with real-world input and balanced by refining and adapting your processes to market factors.
Bonus Question: What is your favorite social media platform?
Subscribe to the NeoMarketing podcast on iTunes or Spreaker or YouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public rel…
playlist_add
Oct 26, 2017
Ep10 Two Ways For Business To Be More Profitable
Profit is the name of the game in business. Everyone defaults to increasing sales to drive profitability but there is also a second powerful way to more profit. That is internal efficiency. If you can lower the cost of doing business, you can make more per transaction. The Golding Group partners examine both sides of the conversation and how to utilize both for maximum efficiency, effectiveness and business success.
Bonus Question: What is the role of creativity in business?
Subscribe to the NeoMarketing podcast on iTunes or Spreaker or YouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.
playlist_add
Oct 19, 2017
Ep9 Digital Marketing Is Really Just Public Relations
We revisit a theory our CEO Kyle Golding proposed during a speech to the Little Rock, AR chapter of PRSA in 2012, that the basis of all current digital marketing is public relations. Social media, blogging, vlogging, etc…. backed by content, influencer, inbound, relationship-based and/or push+pull marketing strategy is essentially PR.
Solidly written core messaging, consistent across all digital and traditional media, that creates a truthful impression of a business, non-profit, event, etc…. currently called digital marketing has traditionally been public relations. The tools, channels and delivery methods have changed but the core ideas are based on PR. Story, relationship and audience without a hard sales pitch – all basis of traditional PR and current digital marketing (when executed well). Social media and public relations are most effective when there is an honest transfer of information without a direct call-to-action. People do not want to be "sold".
The Golding…
playlist_add
Oct 12, 2017
Ep8 Insights from the PRSA Icon Conference
The Golding Group's Chief Strategic Counsel Pritch Pritchard, APR just returned (yesterday) from the Public Relations Society of America (PRSA) International Conference in Boston, Massachusetts with some interesting thoughts and ideas for more effective public relations. Here are just a few of the topics that are changing the role of PR professionals today:
Big Data
Diversity in PR
The Dark Web / Hacking
Online Reputation Management
Change Management
Research Availability
Strategic Planning
Also at the PRSA Icon Conference, Pritch was named the 2018-2020 Director for the Southwest District. He will be representing the professional concerns of the area and be part of a strategic plan for PRSA's future. Congratulations Pritch!
Bonus Question: Do you like traveling, and do you travel "well" or not?
Subscribe to the NeoMarketing podcast on iTunes or Spreaker or YouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding br…
playlist_add
Oct 5, 2017
Ep7 Brand Communication In A Crisis Situation
Unfortunately, crisis communication planning has become essential for business, non-profits, events and government agencies in the current age of scandals, weather events and terrorism. The speed of today's 24-hour news cycle and social media reporting makes preparation and protocol for crisis communications an absolute necessity. The Golding Group partners discuss when and how to manage information flow during a crisis that directly affects your business. We also discuss when to comment or stay out of the public discussion of current news events not directly related to your business.
Our thoughts and prayers go out to everyone currently dealing with and affected by storms, wildfires, mass shootings, terrorist attacks and other disasters. First responders, rescue and relief efforts are always most important but clear, professional communications are also important aspects of managing tragic events.
Bonus Question: Crisis Communication misteps of the week.
Subscribe to the NeoMarke…
playlist_add
Sep 28, 2017
Ep6 Passive Audio and Other Alternative Content Delivery Methods
The rise of audio and short-form video in content marketing. On this episode, The Golding Group partners discuss:
Podcast
Anchor.fm
Passive audio
Short form video
Shrinking attention spans
Blogging and social media today
Vlogging
Engagement
Aggregation of content
Use, reuse, consistency
Want to be a guest on the NeoMarketing podcast? Contact us: http://bit.ly/GGContact Have a question or topic suggestion? Ask on Twitter @GoldingGroup or Instagram @TheGoldingGroup or Facebook /StrategicBusinessGrowth.
Bonus Question: Who would be your "dream" guest on the podcast? We discuss why we want to interview Mark Cuban, Gary Vaynerchuk and Simon Sinek.
Subscribe to the NeoMarketing podcast on iTunes or Spreaker or YouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, di…
playlist_add
Sep 21, 2017
Ep5 Crisis Communication In The Digital Age
The how, when and why of crisis communication management when news travels at the speed of light thanks to internet, mobile and social media. Topics include:
24 Hour News Cycle or 24 Second News Cycle
Social Media: Friend or Foe
Controlling The Message (or not)
Give Answers, But Also GIve Prospective
Ethics = Creditability
Respond To A Crisis or No Response
Bonus Question: Describe your dream project or perfect client? For Pritch, it's a prime example of thought leadership. For Kyle, a full scope startup to a realized brand.
Subscribe to the NeoMarketing podcast on iTunes or Spreaker or YouTube. Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.
playlist_add
Sep 21, 2017
Ep5 Crisis Communication In The Digital Age
The how, when and why of crisis communication management when news travels at the speed of light thanks to internet, mobile and social media. Topics include:
24 Hour News Cycle or 24 Second News Cycle
Social Media: Friend or Foe
Controlling The Message (or not)
Give Answers, But Also GIve Prospective
Ethics = Creditability
Respond To A Crisis or No Response
Bonus Question: Describe your dream project or perfect client? For Pritch, it's a prime example of thought leadership. For Kyle, a full scope startup to a realized brand.
Subscribe to the NeoMarketing podcast on iTunes or Spreaker or YouTube. Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertai…
playlist_add
Sep 14, 2017
Ep4 How To Hire, Fire and Collaborate With The Right Clients
We discuss how to say "Yes" or "No" to prospective clients and how to let a current client go when it's just not working. A business relationship is like any other relationship, with both parties deserving respect, consideration and clearly defined roles. When that can't be achieved or your client is just not the right "fit" you should end that working relationship, otherwise know as firing the client. These things happen in business all the time, but it's nerve-racking the first time you say No or you fire an existing client.
Bonus Question: Have you ever fired a client due to an ethical issue? Both Pritch and Kyle have great stories about refusing to break their own ethical code even if it costs money, a job or business relationship.
Subscribe to the podcast on iTunes or Spreaker or YouTube
playlist_add
Sep 7, 2017
Ep3 What Is "NeoMarketing" all about?
The Golding Group Chief Strategic Counsel Bob “Pritch” Pritchard, APR ask the very relevant question "What does the term NeoMarketing mean?" to our CEO and Chief Strategic Idealist Kyle Golding. After all, this was a term he created specifically for this podcast. The two discuss the integration of modern technology with traditional tactics, creating NeoMarketing. Stop marketing like it's 1950, 1980 or even 2014!
Bonus Question: What are you working on right now? Kyle is involved in a tech startup VORTTX Training and Testing. Pritch is wrapping up his second university text book for PR students.
playlist_add
Aug 30, 2017
Ep2 The Value Of Brand Consistency
On Episode 2, we discuss the value consistency in brand voice, message and delivery in your marketing execution. We give a few examples of what to do and NOT do in creating efficiency from street to the C-Suite.
Bonus Material: Kyle discusses his love of college football and Pritch professes his love for Monty Python movies.
playlist_add
Aug 25, 2017
Ep1 Intro to the NeoMarketing Podcast
Our first episode. Meet the host: Kyle Golding and Pritch Pritchard, APR. On this episode, we dive into communication integration and what it means for business and non-profits in 2017 and beyond.
playlist_add