99 - Side project gone wrong — with Benjamin Shapiro
59 min

Benjamin Shapiro is a brand development and marketing strategy consultant turned podcaster. He runs the MarTech Podcast, which is short for marketing technology.

He initially started the podcast as a side project, to help onboard new clients. But it has since blossomed into a bonafide business leading him to start his own podcasting network.

Benjamin and Chris discuss the inner workings of podcasting, how to make sense of marketing analytics and how to build meaningful sponsored content that aligns with your brand.

This episode is sponsored by Framer - framer.com/thefutur

Being Freelance
Being Freelance
Being Freelance - The freelancing podcast with Steve Folland and a stack of inspiring freelancer stories
When working for free makes sense - Photographer Alexandra Cameron
Alex studied film at university but soon found that the immediacy of photography suited her better. She worked part-time on the side for years while building up her skills and portfolio, often shooting for free or a small amount. These days, with a strong portfolio including some famous faces, Alex says that she will still work for free sometimes because it pays later on. She chats to Steve about the different ways she’s made money, including from licensing her photos and selling prints. While she’s definitely got better at negotiating her rates, Alex believes that you have to be in it because you’re passionate about taking good photos. For her, that means capturing portraits of people she admires and believes in. This is her freelance story so far. This episode is kindly supported by With Jack! _With Jack help keep you in business by supporting you financially or legally if you have problems with a client._ Get _the freelance insurance you deserve._ _Visit __withjack.co.uk__ and be a confident freelancer._ Love learning from other freelancers like this? Check out the website beingfreelance.com, be part of the Being Freelance Community! You'll also find useful links for this episode. That's beingfreelance.com Like VIDEO? - Check out the Being Freelance vlog - YouTube.com/SteveFolland Who the hell is Steve Folland? You know how everyone bangs on about how powerful video and audio content can be? Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.com Track him down on Twitter @sfolland or lay a trail of cake and he'll eventually catch you up.
52 min
The Marketing Book Podcast
The Marketing Book Podcast
Douglas Burdett
306 The Interaction Field by Erich Joachimsthaler
The Interaction Field: The Revolutionary New Way to Create Shared Value for Businesses, Customers, and Society by Erich Joachimsthaler Learn how the most successful businesses are creating value and igniting smart growth in a fast-paced, competitive market. Most businesses today focus on competition and disruption instead of collaboration, participation, and engagement. They focus on transactions instead of interactions. They seek to optimize or extract value rather than share it. They build assets and thrive on an enormous scale, huge distribution networks, and brand recognition. But then along comes a rival that doesn't care much about your brand and your other assets, and it either rushes past you or mows you down. In The Interaction Field, management expert, and professor Erich Joachimsthaler explains that the only way to thrive in this environment is through the Interaction Field model. Companies that embrace this model generate, facilitate, and benefit from data exchanges among multiple people and groups -- from customers and stakeholders, but also from those you wouldn't expect to be in the mix, like suppliers, software developers, regulators, and even competitors. And everyone in the field works together to solve big, industry-wide, or complex and unpredictable societal problems. The future is going to be about creating value for everyone. Businesses that solve the immediate challenges of people today and also the major social and economic challenges of the future are the ones that will survive and grow. Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/interaction-field-erich-joachimsthaler
54 min
Design Thinking 101
Design Thinking 101
Dawan Stanford
Teams, Sprints, Prototyping, and Better Meetings with Douglas Ferguson — DT101 E59
Douglas Ferguson is the founder of Voltage Control, a workshop agency on a mission to rid the world of horrible meetings. We talk about teams, design sprints, prototyping, and creating meetings that matter. Show Summary As a coder during the 90s tech bubble, Douglas discovered that he loved working as part cross-functional teams often found in startup companies, and wearing different hats as needed during a project. When the Agile Manifesto came out in early 2001, Douglas realized that a lot of its principles were things he and his teams had already been doing. He began combining Agile and Lean methodologies to find ways teams can work together better. Douglas’ company, Voltage Control, focuses on helping teams learn how to better collaborate. During our conversation, we talk about the hallmarks of a well-functioning team, Douglas’ work with organizations using design sprints and prototyping, and how Douglas’ new book, Magical Meetings, is helping us all be able to have better, more meaningful and productive meetings. Listen in to learn more about: * The traits of a well-functioning team * How prototyping can help an organization * The ins and outs of design sprints * The two questions to ask when designing the test for a prototype * Douglas’ new book, Magical Meetings * How to have better meetings, no matter what industry you’re in * Adapting to the new virtual meeting space Our Guest’s Bio Douglas is an entrepreneur and human-centered technologist with over 20 years of experience. He is president of Voltage Control, an Austin-based workshop agency that specializes in Design Sprints and innovation workshops. Prior to Voltage Control, Douglas held CTO positions at numerous Austin startups, where he led product and engineering teams using agile, lean, and human-centered design principles. While CTO at Twyla, Douglas worked directly with Google Ventures running Design Sprints and now brings this experience and process to companies everywhere. Show Highlights [01:36] Douglas talks about how he got into design and his focus on teams and teamwork. [03:57] Launching Voltage Control to help teams work better together. [04:30] How a well-functioning team evolves. [05:05] The importance of trust between team members. [05:36] Douglas connects the Gallup’s Q12 survey to team trust. [08:06] How Douglas introduces teams to prototyping. [08:51] Creating a vision document of how the team might use prototyping. [09:23] Why Douglas needs to understand the shared values of a team. [11:01] Two tactics Douglas uses to help teams come to a shared understanding. [14:30] Douglas defines prototyping. [14:43] Douglas shares one of his favorite examples of prototyping: the five pound weight. [17:16] Prototypes help teams separate the problem space from the solution space. [18:50] How Douglas facilitates team prototyping. [19:41] The two components of a design sprint. [20:10] The importance of the question “What is the test we need to run?” when designing a prototype. [20:30] The Riskiest Assumption Test (RAT). [22:00] The two questions Douglas asks after deciding on the prototype test. [22:57] Setting expectations for a design sprint and avoiding the “design sprint slump.” [23:44] A design sprint is only the beginning of the work. [24:30] Why it’s important for an organization’s leadership to understand what design sprints can and can’t do. [25:00] Prototyping is intended to give insights and understanding of the problem space to provide direction for the work to come. [26:55] Leadership must understand there is more work to do after the design sprint. [28:49] Design sprints as design research. [29:46] Douglas talks about “branding” the design sprint. [31:11] How Douglas is gathering facilitation techniques and tools from different industries and applying them to help us all improve our meetings. [33:22] Douglas’ new book, Magical Meetings. [34:03] How meeting participants can help the meeting facilitator. [35:10] Magical Meetings offers action steps and principles anyone can use to improve their meetings. [36:11] Douglas offers his thoughts on remote work and virtual meetings, and COVID-19 is changin his work. [37:53] Advice for those holding virtual workshops and meetings. [38:45] Intentionally designing virtual experiences. [40:35] Two virtual tools Douglas recommends for those creating online experiences. [42:21] Where to find out more about Douglas and his work. Links Douglas on LinkedIn Douglas on The Future Shapers Douglas' posts on Medium What is design thinking? Bringing Design Thinking into Technology Voltage Control Beyond the Prototype Inside Innovation - Inside Outside podcast with Douglas Beyond the Prototype - Techblog Writer UK podcast episode with Douglas Gallup’s Q12 Survey Loom screencasting tool Session Lab workshop planning tool Other Design Thinking 101 Episodes You Might Like Stakeholder-Centered Design, Design Thinking in Large Organizations, and Critique for Design Teams with Jean-Louis Racine — DT01 E3 Teaching Yourself Design Thinking + Innovating in Government with Amy J. Wilson — DT101 E19 Designing Your Team + Teams in Design Education + Coaching Design Teams with Mary Sherwin and David Sherwin — DT101 E49 ________________ Thank you for listening to the show and looking at the show notes. Send your questions, suggestions, and guest ideas to Dawan and the Fluid Hive team. Cheers ~ Dawan Fluid Hive’s Ask Like a Designer — Monthly articles with design ideas, methods, frameworks, templates, and a question-fueled approach to design-driven innovation. Discover new ways to learn, lead and apply design-driven innovation. Free Download — Design Driven Innovation: Avoid Innovation Traps with These 9 Steps Innovation Smart Start Webinar — Take your innovation projects from frantic to focused!
44 min
Not Overthinking
Not Overthinking
Ali & Taimur Abdaal
How authentic are we on this podcast?
In this episode, Ali moans about how he always comes across poorly in podcasts while Taimur always comes across well, and how this doesn't accurately represent how we are in real life. -------------------------------------------------------------------- Sponsored by Skillshare This episode is kindly supported by Skillshare. Sign up at skillshare.com/notoverthinkingpod. Leave us a Review If you enjoy listening to the podcast, we'd love for you to leave us a review on iTunes / Apple Podcasts. Here's a link that works even if you're not on an iPhone :)  Send us an Audio Message We really want to include more listener comments and questions in our episodes. If you've got any thoughts on this episode, or if you've got a conundrum or question you'd like us to discuss, send an audio file / voice note to hi@notoverthinking.com.  For any non-audio comments, drop us a tweet or DM on Twitter - https://twitter.com/noverthinking  --- What is this?  Not Overthinking is a podcast about happiness, creativity, and the human condition. We talk about things to help us think, do, and be better. Things like social interaction, lifestyle design, mental models... Things that are hard to examine, but important to explore. And hopefully, things that make for a fun and interesting chat every week. Follow Not Overthinking on Twitter: https://twitter.com/noverthinking.  Who are we?  Ali is a junior doctor and YouTuber working in Cambridge, UK. He makes videos about medicine, technology, productivity and lifestyle design. His links: YouTube, Blog, Newsletter, Instagram Taimur is a data scientist and writer, working on his own startup Causal. He writes on his blog and as a columnist for Medium. His links: Blog, Twitter, Medium, Instagram
1 hr 18 min
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