104 - Invisible marketing — with Jeff Lotman
1 hr 1 min

Jeff Lotman is the founder and CEO of brand licensing agency, Global Icons. You may be asking yourself: what exactly is that? Rest assured, you are not alone. As he puts it, they “operate in an incredibly misunderstood field that no one knows about.”

Except, we see it every day. Remember Flintstones vitamins? You don’t think Hanna Barbera actually created those, do you?

In this episode, Jeff and Chris talk about the world of invisible marketing. Pairing brands with products that you wouldn’t think necessarily go together.

BMW strollers, Porsche sunglasses, Forever 21 and the US Postal Service.

An interesting field that most of us don’t know exists, but after hearing about, seems so obvious.

Thanks to Gusto for sponsoring this episode - gusto.com/futur

Being Freelance
Being Freelance
Being Freelance - The freelancing podcast with Steve Folland and a stack of inspiring freelancer stories
Build processes to delegate - Freelance Web Designer and Strategist John D. Saunders
This episode is kindly supported by With Jack! _With Jack help keep you in business by supporting you financially or legally if you have problems with a client._ Get _the freelance insurance you deserve._ _Visit __withjack.co.uk__ and be a confident freelancer._ John’s first client was his mum, a teacher in need of a website so she could offer one-to-one tutoring. Today, after spending four years learning the ropes in an agency, John’s running his own agency as well as three other businesses and online courses. John worked 18-hour days while he was a full-time employee building his freelance portfolio on the side. Six years later and with everything he’s got going on, John’s enjoying a comfortable working week with plenty of time left over for his young family. He’s learned to trust his team and step away from the creative work to focus on managing projects and operations. He tells Steve how he’s built standard processes in his business that allow him to delegate easily and well. Love learning from other freelancers like this? Check out the website beingfreelance.com, be part of the Being Freelance Community! You'll also find useful links for this episode. That's beingfreelance.com Like VIDEO? - Check out the Being Freelance vlog - YouTube.com/SteveFolland Who the hell is Steve Folland? You know how everyone bangs on about how powerful video and audio content can be? Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.com Track him down on Twitter @sfolland or lay a trail of cake and he'll eventually catch you up.
41 min
The Marketing Book Podcast
The Marketing Book Podcast
Douglas Burdett
307 The Six Disciplines of Agile Marketing by Jim Ewel
The Six Disciplines of Agile Marketing: Proven Practices for More Effective Marketing and Better Business Results by Jim Ewel Transform your organization using Agile principles with a proven framework. The Six Disciplines of Agile Marketing provides a proven framework for applying Agile principles and processes to marketing. Written by celebrated consultant Jim Ewel, this book provides a concise, approachable, and adaptable strategy for the implementation of Agile in virtually any marketing organization. The Six Disciplines of Agile Marketing discusses six key areas of practical concern to the marketer who hopes to adopt Agile practices in their organization. They include: * Aligning the team on common goals * Structuring the team for greater efficiency * Implementing processes like Scrum and Kanban in marketing * Validated Learning * Adapting to Change * Creating Remarkable Customer Experiences The Six Disciplines of Agile Marketing also discusses four shifts in beliefs and behaviors necessary to achieve an Agile transformation in marketing organizations. They include: * A shift from a focus on outputs to one based on outcomes * A shift from a campaign mentality to one based on continuous improvement * A shift from an internal focus to a customer focus * A shift from top-down to decentralized decision-making Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/six-disciplines-agile-marketing-jim-ewel
1 hr 34 min
Youpreneur FM Podcast
Youpreneur FM Podcast
Chris Ducker
The 30-Day Momentum Checklist
As entrepreneurs, we all have moments where we may lack momentum to get things done, and don’t worry, it’s completely normal to feel like this from time to time. There are many things that contribute to slowing down our momentum, but there are a few things we can do to prevent this from happening. In this episode, I deep dive into the 30-day momentum checklist that I swear by doing every day to ensure I prevent those periods of feeling unmotivated as much as I possibly can. Tune in to find out how you can begin implementing these key strategies to your daily routine! Episode Timestamps [07:11] - Identify your non-negotiables [07:41] - Lean into things that have been working [08:30] - How bad do you want to make it work [09:47] - Consider where the lack of momentum is coming from Essential Learning Points From This Episode Every entrepreneur should have a set of non-negotiables Double down on things that have been working well for your business Think about what you need to do in order to achieve your goals Identify why you may have the lack of momentum to do certain tasks Important Links & Mentions From This Episode  https://www.youpreneur.com/incubator (Join the Youpreneur Incubator Coaching Group for 2021!) https://www.virtualfreedombook.com/ (Pick up Chris’ first bestselling book, Virtual Freedom) https://riseoftheyoupreneur.com/ (Pick up Chris’ second bestselling book, Rise of the Youpreneur) https://www.youpreneuracademy.com (Join the Youpreneur Academy today) http://youpreneurhub.com (Join the Youpreneur Hub Facebook Group)  http://youtube.com/chrisducker (Subscribe to Chris’ YouTube channel) https://www.youpreneur.com/podcast (Browse the Youpreneur FM Podcast Archive) https://youpreneur.com/personal-branding-roadmap-download/ (Download your FREE copy of the Personal Branding Roadmap) https://youpreneur.com/freecourse (Check out our FREE video course on YouTube!)   Thank you for tuning in!  There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page. Also, kindly consider taking the 60-seconds it takes to https://www.chrisducker.com/itunes (leave an honest review and rating for the podcast on iTunes), they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.
14 min
The Do You Even Blog Podcast
The Do You Even Blog Podcast
Pete McPherson
Real-World Strategies for Getting Featured in the Media - Jamila Souffrant
Who wants to get featured on allll those big media outlets? Magazines? News shows? Podcasts?? Jamila Souffrant is a Pro at this (check out here podcast, Journey to Launch!), and is here to help us get started building our own little "influencer" empire of featurettes :) Show notes here: https://doyouevenblog.com/real-world-strategies-for-getting-featured-in-the-media-jamila-souffrant/ WANT TO LEAVE A VOICEMAIL AND GET FEATURED ON THE PODCAST? Visit https://doyouevenblog.com/voicemail/ and leave me a note! I'll give you a shoutout on the podcast, answer your question, and also link back to your website where appropriate :) FREE TRAININGS: 💻[Webinar] How to Start a Podcast (The Easy Way): https://doyouevenblog.com/podcast-training/ 💻[PDF] Podcast Launch Checklist: https://doyouevenblog.com/podcast-launch-checklist/ 💻[7-Day Email Course] 60-Minute SEO: https://doyouevenblog.com/60-minute-seo/ LET'S CONNECT! Instagram: https://instagram.com/bloggerpete Twitter: https://twitter.com/doyouevenblog Private Facebook Group: https://www.facebook.com/groups/doyouevenblog/ Website: https://doyouevenblog.com/ Private Membership Community: https://onlineimpact.co/ YouTube: https://youtube.com/doyouevenblog COURSES & TOOLS: 👉1HR BLOG POST: https://doyouevenblog.com/1hrblogpost/ 👉CONTENT EVERYWHERE: https://doyouevenblog.com/content-everywhere/ 👉Podcourse: https://podcourse.com/
49 min
Resourceful Designer
Resourceful Designer
Mark Des Cotes
Cloud Sync vs Cloud Backup - RD238
Do you know when to use Cloud Backup vs Cloud Sync? You know how important it is to backup your computer. Should the unforeseen happen, your backup is all that stands between you getting back to work after a short delay or having to explain to your clients how you’ve lost everything you’ve designed for them and have to start over. In the old days of computing, a backup consisted of storing files on floppy disks. Then we graduated to things like Zip drives or Jaz drives. Then CDs and DVDs became the preferred method for backing up files. Depending on your organization's size, and of course, your budget, you could also back up to digital tape. These were the easily transportable backup methods—the ones you could take with you or store safely off-site. You also needed to back up to external hard drives. Expensive, bulky things that were great for backing up your entire computer, but you needed a couple of them for a true backup solution. Constantly swapping them with one backing up in-house while the other was safely stored off-site. Things have come a long way since those days. The price of hard drives has come way down, making backup much more affordable. And you can now store hundreds of thousands of files on a drive smaller in size than a stick of gum. So there’s no excuse for not having a backup solution in place. Out of these methods, the one flaw in most backup strategies has always been the off-site backup. Most people start with the best intentions. Moving a fresh backup off-site every day. Then, as time went by and nothing catastrophic happened, those daily off-site backups became weekly backups, and then monthly backups, until you had to check a calendar to figure out when the last backup was made. Whether your backup was daily, weekly, monthly or more didn’t make much difference... until your main system failed you. Boy, oh, boy, did it make a difference then. It’s bad enough if you lost a day's worth of work, but to lose a whole week or more? That’s catastrophic. For anyone around computers in the 90s and early 2000s, you’ve heard the horror stories of crashed computers without backups. Hopefully, those stories were not about you. Introducing The Cloud And then The Cloud was born. The mysterious digital cloud. A place... somewhere, where you can store your files safely, offsite, without having to take a hard drive or disks anywhere. Ok, that’s enough of a history lesson. It’s 2020 as I'm typing this, and I’m hoping you've heard of the cloud and how to use it to back up your files. But just in case, the cloud is simply a group of computers somewhere in the world, managed by some company. These groups of computers are also known as data centres. When you sign up for a cloud syncing or cloud backup service, you are in effect renting storage space in one of these data centres. Sorry if I ruined your idea of The Cloud being a magical storage space floating around in the sky. Even though cloud sync and cloud backup use similar data centers, they are different in how they function. There’s a common misconception that they’re the same thing, but they’re not. In fact, if you want to go by today’s standard backup practices, you should be using both sync and backup. If you’re not, you may be compromising your backup strategy. The difference between Cloud Sync and Cloud Backup. Cloud Sync. In essence, Cloud Sync are services such as Dropbox, Google Drive, OneDrive and many others who work by designating specific areas of your hard drives such as a single folder or a group of folders and “synchronizing” the contents of those folders to their data center. This syncing service allows you to access your files from different locations and using different devices. Let's say you save a design file to your sync folder on your iMac. That file becomes available to you on your laptop's sync folder, making it easy to show clients while visiting their office. While with the client, you can make changes to the file, knowing those changes will sync and be available on your iMac once you return. If you need to get a 3rd party contractor involved, such as a copywriter, share the synced file with them, and any changes they make will be reflected on your file as well. As long as the file is in the sync folder, it can be opened, worked on and saved from anywhere. What’s important to note is that only files stored in the synced folder are accessible from everywhere. If it’s an Adobe InDesign file, InDesign needs to be installed on your iMac, your laptop and on any third party’s computer who needs to access the file. However, things like fonts and any digital assets used by the file stored in the synced folder are not available from everywhere. If you forget to put it in your sync folder, it won’t get synced. Most syncing services charge you based on the amount of data you store with them. If you need more room, they always offer a bigger and more expensive tier you could purchase. One of the downsides of cloud sync services is that should something happen to the file on one device, it happens everywhere. For example, say the copywriter accidentally deletes the file. It’s deleted on your computer as well. Depending on what level you are paying for, some syncing services offer a version history feature, so you can go back and recover a file that was accidentally deleted up to a certain point. One more thing to note. Should your computer be compromised with a virus or get hacked and the synced folder on your computer be affected, having your files synced to the cloud won't help because they will also be affected. Cloud Backup. A Cloud Backup service, such as Backblaze or Carbonite, works in the background. In most cases, once you set it up, you don’t even realize it’s there. It monitors everything on your computer and backs up any new or changed data it finds to the cloud. Usually, you pay one fee for unlimited cloud backup storage space. There’s no tiered pricing. Most cloud backup solutions offer version history, so if a file on your computer gets corrupted, or if after working on it for a while, you decide you liked the previous version instead, you can access an earlier version from the backup. It’s very similar to Apple’s Time Machine or other similar services, but it’s in the cloud. Because Cloud Backup is automated, there’s no need to put your files into a dedicated syncing folder. Your entire computer is backed up, so you know that everything is protected, your files, applications, fonts, everything. Unlike Cloud Sync, you are not working directly on the files in the cloud. Any changes you make to a local file are not automatically reflected on your other devices unless you are also storing them in a Cloud Sync folder. You can still share cloud backup files with someone else, but once downloaded, any changes they make to the file will not show up on your end. Cloud backup is there to protect you should something happen to your computer, and not just should something happen to certain dedicated files and folders. Best-case scenario The best-case scenario is you use both a Cloud Sync and a Cloud Backup solution. That’s what I do. I use both Dropbox to house files I need to access from multiple devices or share with others. And I use Backblaze to make sure everything on my computer is safely backed up to the cloud. Recovering your data from Cloud Sync or Cloud Backup. Should you need to recover your cloud data, there are some differences to note between the two services. Retrieving all your files from Cloud Sync can be cumbersome and take a long time, especially if you pay and use one of the higher tiers. It could take several days to download everything, and you better have unlimited internet, or else you’ll be paying an arm and a leg for overage fees. A Cloud Backup service such as Backblaze also allows you to download your files over the internet, but Backblaze has a servic…
24 min
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