Can a subtle shift in focus really make much of a difference in your business and your income?
Today our expert guest is Bob Burg, and he says the answer to the above question is YES! Bob is a firm advocate, supporter, and defender of the Free Enterprise System; he believes that the amount of money one makes is directly proportional to how many people they serve.
Bob is also the author of a number of books on marketing, sales, and influence, including co-authoring The Go-Giver.
If you’re not familiar, the basic premise of The Go-Giver is to shift the reader’s focus from getting to giving. In this context, Giving means “constantly and consistently providing value to others,” whether that’s in your personal or professional life.
This isn’t just a pleasant way to live life – it attracts success, and not just financial success.
Success can be financial, physical, spiritual, mental, emotional, social, or relational… but when people are focused on giving value to others, they tend to be happier, healthier, wealthier, and successful in all of those ways that success can be measured.
The 5 (Somewhat Counter-Intuitive) Laws of Stratospheric Success
In The Go-Giver, Bob and John David Mann write about the 5 Laws of Stratospheric Success. They found that ANY sustainably profitable business is using all of these five things:
How do you add value (without losing money)?
Bob has found that there are 5 Elements of Value:
When you can honestly communicate all of these five elements, you will attract an army of personal ambassadors who want to share your message.
The Biggest Helping: Today’s Most Important Takeaway
A mentor once told Bob, “If you want to make a lot of money in sales, don’t have making money as your target – your target is serving others…. Never forget that the money is simply the reward for hitting the target; it’s not the target itself. Your target is serving others.”
Thank you for joining us on The Daily Helping with Dr. Shuster. Subscribe to the show on iTunes, Stitcher, or Google Play to download more food for the brain, knowledge from the experts, and tools to win at life.