The Big Story
The Big Story
Oct 29, 2020
The Birds - E118
40 min

The ad industry is hard at work resolving the future of identity, but in this week’s spook-tastic show, publishers sense a scary presence awaiting them down the hall: new forms of data leakage! In this week’s episode, special guest CafeMedia’s Paul Bannister offers a word of caution on how these new solutions might be privacy safe for consumers, but compromise publishers. And speaking of identity, the AdExchanger team breaks down the new partnership between The Trade Desk and LiveRamp – and what it all means.

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