Copywriting and content coach, Katie Skelton, speaks to Hannah about how to write brilliant, ethical copy that sells.Katie (aka Little Green Duck) is a copywriting and content coach and also runs a membership and community for purpose-led entrepreneurs called The Duck Pond. You can find out more about her by checking out littlegreenduck.co.uk, following @littlegreenduckpond on Instagram or connecting with her on Linkedin here: linkedin.com/in/katieskelton.
In this episode, we discuss...
- How we can write copy that actually sounds like us...but better!
- How to write sales copy that doesn't feel "icky"
- The difference between persuasive and coercive copy
- How to be ethical with our marketing and selling
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