Brand Coach, Deborah O Grady speaks to Hannah about how to consciously create a brand identity.
Deborah is a highly valued, experienced, marketeer who’s been the brains behind many household brands. Having been on the winning team of the First Direct brand back in ’90s, evolving the Silentnight brand to No.1 in its market, bringing Hugo Boss fragrances to the masses, Nivea to men and Irn Bru to boys, she knows how to create and roll out brands that perform.
Having run her own agency and advised others, she now brings her big brand knowledge to the online entrepreneurial market; combining her intuition with her strategy know-how to consciously create a business built on purpose.
In this episode we discuss...
- Deborah's journey that led to the work she does now
- How to get clear on your 'why'
- The deep work involved in creating a brand consciously
- Why having a brand identity that is true to you is so important
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