Mar 8, 2024
Andy Pearson | Ultrarunner & VP of Creative for Liquid Death
Andy Pearson is an ultrarunner and VP of Creative at Liquid Death, living in Southern California. He's also the co-host of a trail running podcast called Between Two Pines, distributed by UltraSignup. He's made his career in advertising and creative, winning industry awards along the way. He's also a longtime ultrarunner who has competed in races like Western States, Big's Backyard Ultra, Barkley, and Cocodona 250. Topics discuss:
* Andy's personal and professional background
* The difference between entertainment and marketing
* "The art of stupidity"
* The value of thinking irrationally
* Creating viral products
* Liquid Death's famous Super Bowl ad
* Maintaining a disruptive posture as Liquid Death scales
* Andy's running career
* The creative genius of Lazarus Lake
* Between Two Pines
* A lot more!
Andy's personal website
Liquid Death's Super Bowl ad
Sponsors:
* Grab a trail running pack from Osprey
* Use code freetrail10 for 10% off Speedland Footwear
* Use code FT15 for 15% off Gnarly Nutrition
* Roark Apparel -- Listen to the ad or DM us for the code
Freetrail Links: Website | Freetrail Pro | Patreon | Instagram | YouTube | Freetrail Experts
Dylan Links: Instagram | Twitter | LinkedIn | Strava
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Other Freetrail podcast episodes you might enjoy:
Kilian Jornet | The New NNormal
Tim Tollefson | The Infinite Game
Clare Gallagher | Black Canyon 100k Champion
Jim Walmsley | Engagement, Moving to Europe, Western States, and UTMB