EP #012 : Cory Bertisch and Aleah Whaley - My Gym
Play • 55 min

Creating a truly unique children’s fitness curriculum is not a walk in the park. It takes dedication, time, and talent. My Gym, a successful franchising business in the children’s fitness space is a rare example of where business meets business savvy. My Gym specializes in non-competitive activities and skills-building classes for children below 5. It was born out of wanting to give children a fun and engaging first step into fitness. 


In today’s episode, James speaks to Cory Bertisch - the CEO of My Gym - and Aleah Whaley - the Executive Director at My Gym Foundation. Cory has worked with children since he was in High School, developing a passion for fitness and inclusive learning. My Gym was founded over 30 years ago, to provide a fitness space that taught children non-competitive sports skills in a fun and engaging way. My Gym foundation is the charitable wing of My Gym. Aleah has worked with the foundation tirelessly over the last seven years for children with disabilities, to fund gifts that can improve their quality of life and mobility.


In today’s episode, you’ll learn:


  • Cory’s and Aleah’s early childhood experiences and how they shaped them for adulthood and business
  • How My Gym adds an interactive entertainment aspect to their programs
  • How Cory took over the operations of the initial My Gym, franchised it, created the secret to its success and then scaled it
  • How they went from a small intimate gym in LA to becoming a professional franchising business in 10 years
  • What the standard My Gym location and program looks like
  • How the pandemic has affected business and how they have managed to stay afloat
  • and so much more!


Connect with My Gym:


Website: mygymfranchise.com

Twitter: @MyGymFun

Facebook: My Gym Children's Fitness Center - Official Fan Page

LinkedIn: My Gym Enterprises

YouTube: @mygymfun

Instagram: @mygymfun


Connect with My Gym Foundation:


Website: mygymfoundation.org

Facebook: My Gym Foundation

YouTube: My Gym Foundation

Instagram: @mygymfoundation

Email: info@Mygymfoundation.org

Connect with James:

Website: Coordinate SportInstagram: @james_venturesFacebook: Coordinate SportLinkedIn: James Moore

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