Episode 84: Julie-ann James - Aquababies Global
Play • 39 min

In this episode, James speaks to Julie-ann James, swimming industry pioneer, founder, and CEO of Aquababies Global and PABS consultancy. She is also an established researcher and innovator in swim fitness, introducing PABA fitness and PABS workshops to consumers' swim schools and businesses. Julie-ann is one of the world's leading baby and toddler swimming consultants having built a global franchise network and a training and consultancy business. 


The Aquababies program is a self-perpetuating rolling business model that is often imitated but seldom equaled. With its thorough research and effectiveness, the program has benefited from the experience of teaching tens of thousands of children to swim. They offer franchising opportunities worldwide and the opportunity to train with Julie-ann personally.


In a nutshell, James and Julie-ann speak about:

  • Julie-ann's amazing research in child psychology related to aquatic responses and reflexes
  • Early days of baby swimming franchising in the UK vs the current work consulting franchise operators
  • Challenges she faced during her fast global expansion and inception of the industry in other countries
  • Key themes she has seen great businesses and organizations employ
  • Great insights and tools she believes guarantee a successful business 

…and so much more! 


Connect with Julie -ann:


LinkedIn: Julie-ann James


Check out Aquababies Global:

Website: www.aquababiesglobal.com 

Facebook: Aquababies Global 



Check out PABS Consulting:

Website: https://pabsconsulting.com/


Connect with James:

Instagram: @james ventures

Facebook: Coordinate Sports FB Page

LinkedIn: James Moore

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