Today, on The Business of Antiques, I'm back after a little break in the midst of Quarantine here in Venice. I've spent the last month deep in thought about how we, the antiques industry, should respond to this Coronavirus. I've spoken to some of the top names in the industry, and in the next few episodes, we will be discussing 'Selling Antiques in the Life and Times of the Coronavirus' with certain people who I think have got it figured out.
I sat down today with Margaret Schwartz of Modern Antiquarian - she is Self Sheltering in New York, me at home in Venice - to discuss how she is responding to the crisis. Margaret gives her advice on selling antiques during these difficult times. Modern Antiquarian is one of the premier sellers of Swedish and Garden Antiques in the United States. Margaret began her career at Martha Stewart Living, which played a key role in inspiring Margaret to pursue her interest in the home decor business. After leaving the Martha empire, Margaret acquired The Summer House, an antiques and home design store in New Canaan, Connecticut. Having her own brick and mortar store, Margaret was able to apply and refine her signature style and passion for home design. She made a bold move to rebrand her store calling it Modern Antiquarian and focusing exclusively on antiques.
Margaret shares her innovative marketing strategy, how she's using social media to establish connection with her buyers and gives advice on why you should take our Antique Dealer Training and Mentoring Program.
Talk to you soon,
Ciao Ciao Toma Clark Haines, The Antiques Diva
Found out more about Margaret Schwartz at Modern Antiquarian
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