Have you ever delayed a conversation even though you knew it was important? Have you made choices that went against what you knew was in your best interest? We do this all the time, but why? And how can we get out of our own way?Our guest Mark Green is an advisor, coach and author of "Activators: A CEO's Guide to Clearer Thinking and Getting Things Done". Mark shares his experience using his powerful tools to help people dig deep and make the right choices. Mark and Peter discuss using experts in other domains, the experience of writing a book with partners, and if a books should be viewed as long or short term project. If you are looking for a partner to help with your book launch strategy add Thought Leadership Leverage's expertise to your team.