Leveraging Thought Leadership | Terry Jones | 259
Play • 25 min

Today’s guest is Terry Jones, founder of Kayak and Travelocity, author of Disruption Off and Innovation On.  Terry is a digital disruptor, and venture capitalist with a deep knowledge of what it takes to change and thrive in a changing industry.

We discuss with Terry what thought leaders and keynote speakers who have been disrupted by COVID-19 should be thinking about.  We explore methods to continue delivering content, examine why price should be protected even when delivering digital content, and what types of speakers might be hardest hit.

If you are a speaker and thought leader wondering how to continue working, worrying about the future of large scale meetings, and the communities that host them this is a conversation you won’t want to miss.

Three Key Takeaways:

  • Thought leaders need to find a way to deliver quality digital productions from home.
  • If the content of your thought leadership has not changed then the price should not be deeply slashed, even while delivering it remotely.
  • Corporations will still want thought leadership, but you’ll have to be clear about the value you offer.
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