Leveraging Thought Leadership With Peter Winick – Episode 84 - Greg L Witt
Play • 19 min
Connecting your brand with Gen Z can be a difficult task.  How do you speak to the market with authenticity and relevance?   Gregg L. Witt, Chief strategy officer at the Engage Youth Company and author of "The Gen Z Frequency" shares his years of experience as a youth brand strategist helping brands reach tweens, teens, and young adults.   Gregg and Peter discuss the benefits of giving content away, building communities, and the value of building true relationships.
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