Leveraging Thought Leadership With Peter Winick - Episode 24 - David Mammano
Play • 25 min

If you've ever tried to do product development first and market research second, you may wind up with a great product that no one wants to buy. Content expert, David Mammano, joins Peter for a conversation about the journey of an entrepreneur in the content space. David talks about letting the market determine which ideas are worth investing in and licensing content to drive business growth. 

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