In the last 2 - 3 years Podcasts have become a huge! How can other bodies of work, like a podcast play into gaining you new business without your actually pitching your content? Our guest Mike O'Toole is the President of "PJA Advertising + Marketing", author of "The Unconventionals " and host of "The Unconventionals " podcast. Mike shares some methods we can use to boost the signal to noise ratio, what some things are we can target when trying to hit our market, and why you should look at your Thought Leadership like a movie franchise and not a newsroom. If this episode has you thinking about what you can do to boost your signal, let us help you energize your marketing!