Improving your Keynote Speaking | David Burkus & Stephen Shapiro | 409
Play • 31 min

A single keynote won't incite change, but it can start the ball rolling. Companies are starting to demand programs that take a keynote's lessons deeper, investing resources in building long term relationships with thought leadership. To discuss the way keynote speaking has changed since the onset of COVID-19, I’ve invited two of the best speakers in the business to share their insights and talk about how they've navigated this new era of thought leadership speaking.  David Burkus is a best-selling author of Lead From Anywhere: The Essential Guide to Managing Remote Teams and internationally renowned keynote speaker, using forward thinking ideas to help leaders and teams do their best work. Stephen Shapiro is the author of Invisible Solutions: 25 Lenses that Reframe and Help Solve Difficult Business Problems, and a Hall of Fame Speaker helping organizations keep up with the increasing pace of change. David and Stephen share how they’ve changed their keynote services to meet the needs of a remote clientele, and what it's like to have their business moving to more than 50% non-speaking generated revenue. They share how they are creating webinars, master classes, and certification programs, that take the ideas in their keynote and make them have a longer lasting effect. We discuss the benefits of virtual speaking, such as no longer being restricted by travel and time zones, as well as being able to offer bookended solutions that make a good keynote serve as an introduction to an ongoing engagement - instead of the end of one. In addition, we look at the drawbacks of being remote, such as difficulties networking and building community. Our guests offer great insight into how to create long lasting relationships through gamification, competition, and other online tools. This conversation offers incredible information on pushing your keynote beyond a single transaction, and into a long-lasting relationship! Three Key Takeaways: * Build your keynote as a bookended experience, using speaking as a lead-in to a multiple-week challenge, and adding a debrief at the end in order to create greater engagement. * Companies want more than an inspiring keynote. They want thought leadership that will take your insights and ideas and make them actionable for every employee. * You can create networking and community in virtual thought leadership events by providing tools that allow the audience to engage with the content, and each other both during and after the event.

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