Leveraging Thought Leadership
Sep 3, 2018
Leveraging Thought Leadership With Peter Winick – Episode 49 - Cathy Paper
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The internet has changed a lot in the Thought Leader world. The content creation cycle is a lot faster than it used to be and you can no longer just be a speaker or an author. Something that has not changed is you have to know what you stand for. Cathy Paper, Founder of RockPaperStar and expert in strategic assessment and coaching, joins us to share her experience in helping people develop their content and packaging themselves.
Cathy and Peter give advise on finding your audience, scaling content, and the usefulness of group programs.More episodes from Leveraging Thought Leadership
8 hours ago
Speak-Up Culture | Stephen "Shed" Shedletzky | 534
Before anyone shares their ideas, feedback, or concerns they tend to ask themselves two questions: Am I safe to speak? And is it worth it?
If the answer to either of these questions is no, odds are they will stay silent.
So how can leaders, teams, and organizations facilitate an environment where speaking up is celebrated and not ignored or punished?
Our guest today is Stephen "Shed" Shedletzky, a speaker, leadership coach and advisor who is using his new book Speak-Up Culture: When Leaders Truly Listen, People Step Up to help create a culture where people feel safe and supported to take part in and start conversations.
Shed shares how his work with Simon Sinek laid the groundwork for developing his own content that focused on two areas that stood out to him over his years of work: Psychological safety and living your message.
We examine what Psychological safety and Speak-Up Culture mean to Shed and how he is bringing these elements to individual’s, teams, and organizations. In addition we discuss how psychological safety still comes with accountability, which is best achieved by mutually established agreements that bring what is best for both employee and employer to the front.
Three Key Takeaways:
· Business books are written for two reasons. It's something you are so good at you want to share that knowledge. Or you are so bad at it that you need to write a book to fix it.
· Whatever you message is you have to live it inside and outside of your organization. If you talk the talk, but fail to walk the walk people will see right through you.
· When people don’t feel like speaking up will have an effect they become apathetic. When they don’t feel safe they stay silent. Creating an environment where employees can speak and be heard can create a happier and higher functioning atmosphere.
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4 days ago
Diving Into the World of Thought Leadership | Kon Apostolopoulos | 533
The journey of a thought leader often involves moving from being a subject matter expert inside the house, going from room to room sharpening various skills, to eventually leaving the house and applying all of those skills to the greater neighborhood you’ve always lived in.
Kon Apostolopoulos is the Founder and CEO of Fresh Biz Solutions. He's been helping businesses achieve strategic goals for more than 20 years by preparing people for the right leadership roles. In addition, Kon is the co-author of 7 Keys to Navigating a Crisis: A Practical Guide to Emotionally Dealing with Pandemics & Other Disasters, a guide to help readers through crisis both personal and global.
Kon takes us through a series of milestones, including publishing his first book, having to take that material to scale, and finding success that had his audience asking new questions — forcing him to continually expand his thinking and problem-solving.
We explore the way thought leadership needs to move the audience further along than they are. Kon explains how this often means having to speak in simplified terms that allow you to break through both ego and preconceived notions. We learn how this can only be accomplished by understanding your audience, where they are, and where they need you to take them.
Three Key Takeaways:
· There are two parts to thought leadership. The idea and thought part. And the action and external part. They are symbiotic and necessary to each other to create content that is actionable.
· Thought leadership needs to move the audience further along than they are. The conversation doesn't have to go from 1 - 100, but you have to move the audience at least from 1 to 2 and beyond.
· Sometimes the best way to break through adult egos and preconceived notions is to present complex ideas in simple ways.
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Nov 18, 2023
Threading the Needle of Thought Leadership | Nora DePalma | 532
Topics like climate change can be a hot button issue in discussions.
So how can you deliver thought leadership on controversial topics without disengaging various portions of your audience?
In order to thread that difficult needle, I’ve invited Nora DePalma to join me. Nora is the CEO of Dialogue, a modern PR firm that builds value for organizations seeking to advance climate solutions.
Nora starts the conversation by sharing how discussing climate solutions instead of climate change helps to shape the conversation, allowing them to start a dialogue without turning off certain parties that might be needed in order to meet their goals.
Once your audience is open to hearing what you have to say you’ll need to be prepared for what comes next. Nora explains how you need to tie activity to business outcomes and understand what action you want them to take next, moving them deeper into your content but not necessarily leading them into a sales funnel. She shares why not every call to action has to lead to sales and why education and relationship building can be as powerful and lead to sales in other ways.
Nora provides great advice and examples of how to deliver complex thought leadership that tactfully opens the door to deeper, more meaningful conversations.
Three Key Takeaways:
· In addition to understanding your audience and shaping the conversation you have to deliver your ideas with authenticity and passion. Otherwise, they are likely to tune out.
· Not all calls to action have to lead into the sales funnel. They can be a call to education, or to further a relationship.
· You have to earn people's attention. That is how you build trust and sustain relationships.
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