Leveraging Thought Leadership
Nov 12, 2018
Leveraging Thought Leadership With Peter Winick – Episode 69 - James Kelley
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When faced with adversity you need to be accountable for what happened but also look for the lesson to be learned from it. James Kelley, a professor at United Arab Emirates University and author of "The Crucible's Gift" shares his knowledge on how those who can embrace their adversity thrive better as a leader. Together James and Peter discuss building digital content and how you can set yourself apart from the rest of the market.
More episodes from Leveraging Thought Leadership
1 day ago
It’s Not a White Paper, It’s a Platform. | Kasey Lobaugh | 479
If you are just closing your eyes and hoping your white paper will go to scale…
You might be going about it the wrong way!
Our guest today is Kasey Lobaugh, the Chief Futurist for the Consumer Industry and Principal at Deloitte Consulting, LLP. As a senior leader, Kasey is working to get people to embrace their ideas and shape the future of their company and industry as a whole.
To gain a profound understanding of the future of their industry, Deloitte spent a year speaking with more than 800 people in the industry – including experts of all ages, Deloitte's customers, and even their competition. The culmination of this work is a white paper titled Buying Into Better. Kasey takes us deep into the process of the research, who they spoke to and why.
While the information found in the white paper is profound, Kasey helps us understand that the paper is only a derivative of the platform they’ve created which will act as a long lived capability investment and objective that they are organized around.
Kasey shares that scale is the biggest challenge most organizations face and how they are training people across the business to fully grasp the ideas and be able to take it into the world in actionable ways. Through a two day workshop people learn how various forces come together to create impact, examine the proud things they’ve learned and find empathy through role-play.
Three Key Takeaways:
* Value comes from scale, impact, conversation, and stories.
* When doing research, one of the most profound questions you can ask is, “Who else should I talk to?”
* In order to create change, you have to engage a lot of people in the process.
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4 days ago
The Value of Friendship at Work | Morag Barrett | 478
Statistics have shown that productivity and results go up when you work with friends.
If you feel you don’t have a friend at work, ask yourself the question, “Am I being a friend to others?”
Today, I’ve invited Morag Barrett to discuss why we need friends at work and how her book, You, Me, We: Why We All Need a Friend at Work (and How to Show Up As One!) is helping people not only make friends but learn to be one as well. In addition, Morag is the Founder and CEO of SkyeTeam, an award-winning global leadership development firm.
Writing a book by yourself is a hard task - but, does having co-authors make it any easier? Morag’s newest book is co-authored by Eric Spencer and Ruby Vesely. Morag shares how working with them for eight years shaping the philosophy and thinking turned the book from a piece of work into a true craft - and they made writing together an easy choice and an enjoyable task.
You, Me, We discusses the three points you need to be aware of in order to have friends at work. Look up, show up, step up – which all come down to intentionality. Morag shares how we all rely on others for our professional success. It doesn’t matter if you are part of a small team, large group, or even working remotely. You have to be aware of those you rely on, how your feel in their presence and how they feel in yours and intentionally work to create a positive relationship one conversation at a time.
You, Me, We is Morag’s newest book but not her first. Having written books 8 and 5 years ago, she shares what has changed and what has stayed the same. We learn how the difficulties of writing, launching, and selling, remain just as hard, but technology such as podcasts and live streams have made marketing the book easier. These new technologies allow you to have conversations from the comfort of your home - while reaching large, new audiences.
Today’s conversation is packed full of advice for professionals seeking to have more positive work-place relationship, for authors about to launch a book, and for anyone that has a book seeking new ways to scale their content.
Three Key Takeaways:
* Instead of asking “Do I have a friend at work?” flip the script and ask yourself “Am I a friend to others at work?” Be intentional and take the first step towards building relationships.
* A business book is a great way to augment the work you are already doing as a speaker, consultant or coach.
* Keynote speaking can no longer rely only on entertainment. You need to be engaging and interactive for both the live and virtual audiences.
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Mar 18, 2023
Creating a Structure for Thought Leadership| Lynette Jackson | 477
In an organization with a large C-suite, dozens of departments, and hundreds of experts,
How could you possibly hope to create a unified direction?
To better understand how to achieve this feat, I’ve invited Lynette Jackson, the Head of Communications at Siemens, to join me. Lynette has a background in journalism, communication, and branding making her the perfect person to help us explore the topic.
Lynette explains how thought leadership can become an umbrella for the brands of your organization. It can give a safe space for the different disciplines across communication and marketing to come together and move forward in the same direction.
Lynette describes how content creates credibility, but it doesn’t have to be high level content only experts would understand. In fact, it is better to have a variety of content that draws in an audience that is new to the topic as well as having deeper pieces that allow experts to explore the bleeding edge of the idea.
In addition, we discuss how to draw the experts in your organization out. Many can be concerned that talking about a future which may never come to pass might impact their credibility. Lynette shares where to find a balance between achievable and unreasonable, that will make experts keen to talk to you - and will get audiences excited and engaged.
Three Key Takeaways:
* When a sudden rainstorm comes, people will cluster underneath the same umbrella and find shelter together. Thought leadership is like that umbrella; where people with the same problem can be together in a defined space, and actually work together to solve their problem.
* Thought leaders create valuable content that serves others, transmuting their experiences into insights. That's the science and the art of thought leadership.
* Thought leadership encompasses everything from "snackable content;" to a series of white papers that go super deep; to medium-sized, bespoke pieces of content; to broad, multi-sensory content. The breadth of what's possible is amazing.
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