Liav Chen, CEO and Co-Founder of Humanz joins me on the Tech Talks Daily podcast to talk about the AI-based influencer marketing platform with a twist. Over the years, advertising has migrated towards social media marketing, and today more than ever before, marketing tactics rely heavily on influencer endorsement and vise versa. Currently, this model suffers from influencer fatigue, and both marketers and influencers lack the ability to trust the data.
There seems to be a river of 'dirty money' flowing from buying fake followers, having bots engaged with content, and more. Platforms like Humanz were created to make sure authenticity and real value are being measured and presented as part of any potential collaboration.
Using Humanz's unique technology, based on two main sets of proprietary algorithms and big data analysis, influencer marketing's largest problems face a reckoning. It's a new level of targeting that taps micro-influencers, a vastly underutilized resource in the marketing sphere.
Before co-founding Humanz, Liav spent five years serving in the highly esteemed Israeli Intelligence Unit 8200. This is where he gained extensive experience in DevOps, big data, and machine learning. Chen identified multiple shortcomings in influencer marketing and created the Humanz platform to fix what is broken. Chen built the platform to provide a total scope of data on a content creator's account and its following, allowing for better collaborations, better ads, and greater success with reaching an audience.
Liav discusses how influencer marketing became the new billboard and how Humanz mediates existing flaws and uses AI and big data to do so.