Lead(er) Generation on Tenlo Radio

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The Lead(er) Generation podcast features conversations, interviews, and Q&A with influential marketers in the B2B, B2C and B2B2C industries. They share how to win at digital and pipeline marketing by using a data-driven, test-and-learn approach to guide decision-making, drive lead generation and quickly convert prospects into valuable customers.

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Part 3: Independently Owned Restaurants Series

The restaurant industry has been hit the hardest during the pandemic. According to the National Restaurant Association, 110,000+ food and beverage establishments in the U.S. temporarily or permanently closed for business. How did local restaurants stay afloat? What creative pivots did they embrace? Were the changes temporary or here to stay? If you’re a marketer or salesperson in the restaurant industry, you need to know how independent operators tick. Listen to this conversation with the co-owner of a local Vietnamese restaurant to better understand the needs and challenges independents face. About Chris Nguyen Chris Nguyen is the co-owner of Superior Pho Vietnamese Restaurant. Under his leadership, the small, ethnic, mom-and-pop restaurant has become a local household name. In fact, Superior Pho has received accolades and recognition from national media outlets such as Food Network Magazine, The Travel Channel, Esquire Magazine, Buzzfeed and more. Chris is dedicated to serving under-resourced and underrepresented communities. He’s used his position at Superior Pho to employ and empower a variety of underrepresented people from various communities and teach leadership through service.