Talks at Google
Talks at Google
Oct 27, 2020
Ep114 - Derren Brown | Happy
50 min

Derren Brown has written several best-selling books and – a first in the history of magic – has toured with eight sell-out one-man stage shows. He wrote the brilliant and candid book “Happy,” which aims to reclaim happiness and enable us to appreciate the good things in life, in all their transient glory. By taking control of the stories we tell ourselves, by remembering that 'everything's fine' even when it might not feel that way, we can allow ourselves to flourish and live more happily. In this episode, Derren discusses his work on the psychology and philosophy of well-being.

Moderated by Googler Matt Brittin.

Visit http://g.co/TalksAtGoogle/derrenbrown to watch the video.

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Melina Palmer
128. How to Build Products That Create Change, An Interview with Matt Wallaert
Today I am so excited to introduce you to Matt Wallaert, author of Start at the End: How to Build Products that Create Change. One of my favorite quotes from Matt is one that shows how we are kindred spirits. He says, “If behavior is your outcome and science your process, you’re a behavioral scientist. No Ph.D. required.” Matt was one of the first behavioral scientists to leave academia to work in industry, which he has done for over 15 years now. He was head of behavioral science at Microsoft, the first chief behavioral officer in the healthcare industry while at Clover Health, and has done tons of awesome projects along the way (some of which you will learn about in today’s episode). During our conversation, we discuss lots of concepts that have past episodes on the show, including those on anchoring, relativity, how to finally change your behavior, how to experiment, and many more Show Notes: * [00:43] Today I am so excited to introduce you to Matt Wallaert, author of Start at the End: How to Build Products that Create Change. * [03:28] Matt shares his story and how he got interested in behavioral science. * [05:06] After taking a second psychology class in college, he became addicted to science and started doing a lot of applied work. * [07:56] He left Clover Health in March and ended up moving to California for a year of adventure. * [09:41] He has decided in his next role that he wants to spend most of his time pivoting an organization to behavioral science. * [11:01] Advances in data science and user research have prepared younger project managers to fully embrace behavioral science. * [13:12] People often don’t think of the implications of the things that they say. * [13:30] Every industry has its own beliefs about what can’t be changed (listen to episode 126 for Melina’s tips on fixing this in your organization). * [14:51] Behavioral science can be used in good ways and in bad ways (ethics matter!). * [16:49] It is really hard to write a complete behavioral statement from the beginning. * [17:17] Matt shares about the GetRaised project he worked on. * [19:04] Bias creeps in when we start to do ratings of performance. * [20:28] The difference between junior behavioral scientists and more senior behavioral scientists is just experience. Anyone can learn the framework. * [22:08] A lot of communication is just quick analogy making. It is the ability to find out what someone is interested in and relate that to the thing you are teaching. * [24:37] Our brain is using the same rules and concepts whether we are deciding to litter or choosing a brand of toothpaste. * [25:37] When you try to replicate a lab study in real life sometimes it works and sometimes it doesn’t. The key is that you tried it small before you shared it with everybody. (Get Melina’s tips for creating your own experiments in episode 63.) * [26:47] Science is the testing of all assumptions. Diversity can help identify an assumption. * [28:08] Behavioral science is a lifestyle. * [28:59] Academic behavioral science is about the why of the way things are. Applied behavioral science is the changing of the way things are. * [30:20] Almost all misunderstandings across cultural and other kinds of borders are due to a misunderstanding of the pressures that affect that other persons’ life. It almost always makes sense if you understand the context. * [32:06] Melina shares Steve Wendel’s story about a fish in the sand (hear more from Steve in episode 116). * [34:33] It is easier to have a discussion with the people that we can relate to than to have a more difficult conversation. * [35:36] Matt says, “If behavior is your outcome and science your process, you’re a behavioral scientist. No Ph.D. required.” * [36:27] Behavioral science thrives when lots of people are doing it and doing it a little better every day. If it does not put behavior as an outcome, it is not behavioral science. * [37:05] Behavioral science is about creating a specific outcome in advance and then using science as a process. * [39:46] Get your own copy of Matt’s book, Start at the End: How to Build Products that Create Change. * [42:32] Don’t forget to take advantage of the year-end sale going on now. Thanks for listening. Don’t forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show. Let’s connect: * Melina@TheBrainyBusiness.com * The Brainy Business® on Facebook * The Brainy Business on Twitter * The Brainy Business on Instagram * The Brainy Business on LinkedIn * Melina on LinkedIn * The Brainy Business on Youtube More from The Brainy Business: * Master Your Mindset Mini-Course * BE Thoughtful Revolution - use code BRAINY to save 10% * Get Your FREE ebook * Melina’s John Mayer Pandora Station! Listen to what she listens to while working. * Special Year-End Sale 👈🏻🥳 Past Episodes and Other Important Links: * Matt’s Website * Start at the End: How to Build Products That Create Change * Getraised * Matt on Twitter * Interview with Dan Ariely * Interview with Kwame Christian * Relativity * How to Finally Change Your Behavior (So it Sticks) * Biases Toward Novelty and Stories * How To Set Up Your Own Experiments * Anchoring & Adjustment * Change Management * Loss Aversion * Framing * Bikeshedding * Network Effect * Interview with Steve Wendel
44 min
The Disruptors
The Disruptors
Matt Ward
Neanderthal King: A Medieval Epic Adventure: Part Six
Imagine Game of Thrones, but Neanderthals never died off: MORE INFORMATION AT: neanderthalking.com It’s 1107, and the once-great Neanderthal empire is no more, laid waste by the dark Sapien king, Isaac, the same bastard who slaughtered the Thal queen’s young heirs. A brutal reversal of medieval power forged in blood and fueled by Sap ingenuity. But one babe escaped the mad king’s wrath. Raised the son of a simple Thal herder, Maralek’s a rough lad with the ferocious pride and temper of his ruined people, a scorn for rules and rulers, and less than a little creativity in his thick skull. In a word, your average Neanderthal. And life’s livable, until King Isaac resumes his bloodthirsty crusade, and Maralek’s forced into slaving shackles. Then, a rowdy caravan, a mysterious gypsy, a whispered prophecy… A whirlwind of devastation and war as his master is murdered, his fate unwoven, and his world ripped asunder in an epic battle to end all. Neanderthal King is a historic epic YA fantasy by renowned science fiction and fantasy author, Matt Ward, that features savage twists and darker secrets, raging kings and enslaved heirs, and an audaciously ambitious coming of age quest set in an alternative medieval Europe. If you love Brandon Sanderson, Ursula le Guin, or Robin Hobb, or explosive high and low fantasy classics like Lord of the Rings, the Kingkiller Chronicles, and the Earthsea Cycle, you’ll love this heroic historical tale. For more information, to purchase the complete audio adventure or to download the entire technothriller free with a free trial of Audible, visit neanderthalking.com -- Want to follow along with Maralek's adventure? For a limited time, grab your FREE illustrated map of Tharkal and the six kingdoms of Sapdom by visiting mattwardwrites.com/map. -- More information on the author at mattwardwrites.com.
33 min
Guy Kawasaki's Remarkable People
Guy Kawasaki's Remarkable People
Guy Kawasaki
Tim Kendall: Former Facebook Exec, Former President of Pinterest, and Former Wrestler
This episode’s guest is Tim Kendall. In my humble opinion, Tim’s greatest claim to fame is probably that he was an intern who worked for me. That said, since then, Tim has held somewhat important positions at other companies you may have heard of such as Facebook and Pinterest. And he was much more than an intern at both. He is the person who created Facebook’s monetization strategy as the director of monetization. This was way before the current monetization strategy of enabling foreign governments to influence American elections. He was head of product and then president of Pinterest where he made the company “focus.” Lately, he has appeared in the film The Social Dilemma--which you should watch on Netflix if you are concerned about the future of the world, your kids included. He is currently the president of Moment, a company that fosters physical, emotional, and social health by improving people’s relationships with their phones. He is one of the most qualified people in the world to analyze addiction to social media. He has an undergraduate and MBA degree from Stanford. As an undergraduate, he was on the wrestling team. For those of you that don’t know much about collegiate wrestling, let’s just say that it attracts people who are extremely gritty, intelligent, and dedicated. In this sport, there are few externalities or outside factors to blame. It’s you versus your opponent on a mat. And wrestlers know that there’s no lucrative MLB, NFL, NBA contract at the end of the contract but nevertheless they persist. In other words, wrestlers are the kind of people you’d want on your side. This episode is brought to you by reMarkable, the paper tablet. It's my favorite way to take notes, sign contracts, and save all the instruction manuals to all the gadgets I buy. Learn more at remarkable.com I hope you enjoyed this podcast, would you please consider leaving a short review on Apple Podcasts/iTunes It takes less than sixty seconds, and it really makes a difference in swaying new listeners and upcoming guests. I might read your review on my next episode! Sign up for Guy's weekly email at http://eepurl.com/gL7pvD Connect with Guy on social media: Twitter: twitter.com/guykawasaki Instagram: instagram.com/guykawasaki Facebook: facebook.com/guy LinkedIn: www.linkedin.com/in/guykawasaki/ Read Guy’s books: https://guykawasaki.com/books/ Thank you for listening and sharing this episode with your community.
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