Talks at Google
Talks at Google
Oct 23, 2020
Byron Allen | Entertainment Studios | The Search for Racial Equity
1 hr 19 min

Byron Allen is an American businessman, comedian, television producer. Byron is the founder, chairman and CEO of the U.S. media company, Entertainment Studios / Allen Media Group. Earlier this year, Allen published an op-ed, “Black America Speaks. America should listen,” demanding that America fulfill its promises to all its citizens by guaranteeing that everyone be granted access to opportunity, a good education, jobs, bank loans, human and civil rights. In this Talk, Corey duBrowa, VP, Global Communications and Public Affairs, and Byron discuss how we can come together to create One America.

The Search for Racial Equity Series is a global forum offering an in depth study and dialog of racial equity and justice, through forthright discussion and a syllabus that intends to amplify the most authentic and powerful voices of our time and of this movement. We aim to create safe spaces for the most important and authentic discussions.

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David Senra
Tao of Charlie Munger: A Compilation of Quotes from Berkshire Hathaway's Vice Chairman on Life, Business, and the Pursuit of Wealth
What I learned from Tao of Charlie Munger: A Compilation of Quotes from Berkshire Hathaway's Vice Chairman on Life, Business, and the Pursuit of Wealth. Subscribe to continue listening and gain access to all full episodes. What other people are saying: _“Uniquely outstanding. No fluff and all substance. David does an outstanding job summarizing these biographies and hones in on the elements that make his subjects so unique among entrepreneurs. I particularly enjoy that he focuses on both the founder’s positive and negative characteristics as a way of highlighting things to mimic and avoid.”_ _“Without a doubt, the highest value-to-cost ratio I’ve taken advantage of in the last year is the Founders podcast premium feed. Tap into eons of knowledge and experiences, condensed into digestible portions, for roughly the cost of a takeout meal. Highly, highly recommend."_ _“I just paid for my first premium podcast subscription for Founders podcast. Learning from those who came before us is one of the highest value ways to invest time. David does his homework and exponentially improves my efficiency by focusing on the most valuable lessons.”_ _“I haven’t found a better return on my time and money than your podcast for inspiration and time-tested wisdom to help me on my journey."_ _“It is worth every penny. I cannot put into words how fantastic this podcast is. Just stop reading this and get the full access.”_ _“Reading a biography is a privilege that condenses a life's journey, all its lessons, loves AND mistakes into 20 odd hours of reading. Here David condenses many of the best and intriguing Bios into 1-2 hours. Presented organically and thoughtfully with full book links and show notes for ease. Subscribe right away!”_ Subscribe to continue listening and gain access to all full episodes.
30 min
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Melina Palmer
129. Melina’s Go-To Brainy Books: Behavioral Economics Books You Need To Read
Reading and research are some of my favorite things. (I’m guessing that doesn’t surprise you too much...especially if you’ve ever dug into the show notes for the podcast.) For this reason, I frequently get asked for my top book recommendations. While completing the citation list for my own book (which has over 210 citations by the way!) a few sources popped up often enough that it felt like a great time to do this episode. Plus, if you want to buy a brainy book this holiday season for a friend or loved one any of these could be a great choice! There are, of course, links to all the books I will be talking about in today’s episode within the show notes. AAAAND...while it doesn’t officially come out until May 2021, there are also links for my book, Unlocked, in the show notes as well, which I’ll update as we get closer to the launch (and beyond). SO…that is exciting to check out as well. Happy reading! I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Show Notes: * [02:36] If you’ve been listening to the podcast for a while, it likely won’t surprise you to learn that when people ask me for my book recommendations I always ask more questions. For example, “what are you looking to do with the information?” or “how do you want to apply that?” or “what’s the goal?” * [03:15] I could recommend books all day long, but this episode only includes the seven books I reference most often and most commonly recommend. I intend this to be the first in a series on the podcast where I will recommend books for various topics * [03:54] First on the list, is Daniel Kahneman’s, Thinking, Fast and Slow. Kahneman is a pillar in the field, the first to win a Nobel prize, and he (along with the late, Amos Tversky) conducted so much of the research that the field is based upon, it is amazing how many concepts are rooted in Kahneman’s work. * [04:44] If you are really wanting to understand behavioral economics and behavioral science including what it is built upon and get a peek inside the inner workings of the brain of one of the field’s founding members Thinking, Fast and Slow is definitely worth it. * [05:58] Kahneman is the source of the dual system theory of how our brains work. What I call the subconscious and conscious here on the show, he calls System 1 and System 2. If you want more about how he sees those working and how it all comes together in peoples’ behavior, Thinking, Fast and Slow is a great book for you. * [06:42] Next, we have our other Nobel laureate, Richard Thaler, and the book he co-authored with Cass Sunstein, Nudge. * [07:52] If you are looking to influence behavior through nudging, to “improve decisions about health, wealth, and happiness,” and just want a great foundation in the entire concept of nudges and choice architecture, I highly recommend Nudge. * [08:14] The last of the foundational “most common books you have likely seen on any behavioral economics list,” is Predictably Irrational, by Dan Ariely. * [09:04] If you have not yet read Predictably Irrational and are interested in “the hidden forces that shape our decisions” I highly, highly recommend this book. If you are looking for a first foray into behavioral economics books to start reading, I would likely start with Predictably Irrational because it is so relatable. * [10:04] The first book in our next category (of marketing/branding/communications) is called The Buying Brain: Secrets for Selling to the Subconscious Mind by AK Pradeep. He gives great insights into the brain: how it has developed (with details on the senses), as well as the processes going on in the brain AND how it relates to today’s buying behavior. * [11:46] The next book is another one you may not have heard of or seen on lists before, it is called Neurobranding, by Peter Steidl. It gives a baseline of neuroscience and how the field applies to marketing, it came out a few years after The Buying Brain in 2014. - (NOTE: That link is to the edition I have, which at the time of posting this is a bit expensive, so it may be out of print. There is an updated version here, but the content appears to be a little different. I’m sure it is still great, but can’t personally vouch content and it might differ a bit from what I said was included during the episode.) * [13:22] This next book is kind of a bridge between the marketing space and productivity – it’s Friction, by Roger Dooley. Friction is such an eye-opening book. It has so many practical examples that apply to business like expense reports with unnecessary friction and forms on a website that had small changes that increased (or decreased) usage and adoption rates. * [14:43] Reducing friction is important, but you need to know the behavior you are trying to nudge people toward before focusing on changing the processes. This book helps you see how other businesses have accomplished that, and ways you can relate it in your own business. * [15:06] Our last book is all about productivity and being less distracted. Or as Nir Eyal calls it, Indistractable. * [15:36] Nir shares about motivation, understanding your internal and external triggers, how they apply to you, making time for the things that matter, and helping you to actually focus on them. * [16:02] I really loved part three on “hacking back” external triggers. * [17:49] This book will help you understand how to find your traction and also how to keep yourself from getting distracted from those most important things. * [18:17] As a recap, our foundational books are: Thinking Fast and Slow by Daniel Kahneman; Nudge by Richard Thaler and Cass Sunstein; and Predictably Irrational by Dan Ariely. * [18:31] Then our marketing and brand books, The Buying Brain by AK Pradeep and Neurobranding by Peter Steidl, and we bridge the path between marketing, efficiencies, productivity, and experience with Friction by Roger Dooley, and round it all out with Indistractable by Nir Eyal. * [19:14] And, my book, Unlocked is scheduled to launch on May 11, 2021. Woohoo! * [19:52] Have you read any of these books? Which one are you going to pick up first? Is there a go-to book you think should be in my next review episode? Come share it all with me on social media (links below). Thanks for listening. Don’t forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show. Get Your Books! * Thinking Fast and Slow * Nudge * Predictably Irrational * The Buying Brain * Neurobranding (the edition I have, which appears to be out of print as it is more expensive) * Neurobranding (Updated Edition) * Friction * Indistractable Let’s connect: * * The Brainy Business® on Facebook * The Brainy Business on Twitter * The Brainy Business on Instagram * The Brainy Business on LinkedIn * Melina on LinkedIn * The Brainy Business on Youtube More from The Brainy Business: * Master Your Mindset Mini-Course * BE Thoughtful Revolution - use code BRAINY to save 10% * Get Your FREE ebook * Melina’s John Mayer Pandora Station! Listen to what she listens to while working. * Special Year-End Sale 👈🏻🥳 Past Episodes and Other Important Links: * 3 Ways You Can Limit Everyday Distractions * Dan Ariely Interview * NUDGES & Choice Architecture * Incentives – The “N” In NUDGES * Understanding Mapping: The “U” in NUDGES * Defaults: The “D” in NUDGES * Expect Error: The “E” in NUDGES * Give Feedback: The “G” in NUDGES * Vision Does N…
21 min
Me, Myself, and AI
Me, Myself, and AI
MIT Sloan Management Review and Boston Consulting Group
Tech and Ethics: The World Economic Forum’s Kay Firth-Butterfield on Doing the Right Thing in AI
Kay Firth-Butterfield was teaching AI, ethics, law, and international relations when a chance meeting on an airplane landed her a job as chief AI ethics officer. In 2017, Kay became head of AI and machine learning at the World Economic Forum, where her team develops tools and on-the-ground programs to improve AI understanding and governance across the globe. In the final episode of the first season of the Me, Myself, and AI podcast, Kay joins cohosts Sam Ransbotham and Shervin Khodabandeh to discuss the democratization of AI, the values of good governance and ethics in technology, and the importance of having people understand the technology across their organizations — and society. She also weighs in on other themes our hosts have discussed this season, including education, collaboration, and innovation. Your reviews are essential to the success of Me, Myself, and AI. For a limited time, we’re offering a free download of MIT SMR’s best articles on artificial intelligence to listeners who review the show. Send a screenshot of your review to to receive the download. Me, Myself, and AI is a collaborative podcast between MIT Sloan Management Review and Boston Consulting Group, hosted by Sam Ransbotham and Shervin Khodabandeh. Its engineer is David Lishansky, and the coordinating producers are Allison Ryder and Sophie Rüdinger. Guest bio: Kay Firth-Butterfield is head of AI and machine learning and a member of the executive committee of the World Economic Forum. In the United Kingdom, she is a barrister with Doughty Street Chambers and has worked as a mediator, arbitrator, part-time judge, business owner, and professor. She is vice chair of the IEEE Global Initiative for Ethical Considerations in Artificial Intelligence and Autonomous Systems and serves on the Polaris Council of the U.S. Government Accountability Office advising on AI.
28 min
Future Positive
Future Positive
XPRIZE Foundation
Collaboration. The Superpower of the 21st Century
Collaboration. The Superpower of the 21st Century  XPRIZE convenes the world’s brightest minds to help solve some of the most pressing challenges, and for this special Giving Tuesday episode, we’re taking a look back at 2020 with avid entrepreneur, philanthropist and XPRIZE Trustee Paresh Ghelani; physician-scientist, inventor, entrepreneur, and Chair of the XPRIZE Pandemic Alliance Task Force Daniel Kraft; and Sonny Kohli, co-founder and Chief Medical Officer at CloudDX, a co-winner of the $10M Qualcomm Tricorder XPRIZE, a Fast Company "World Changing Idea" finalist. Paresh, Daniel and Sonny look back at the year to share their personal stories, recounting how they collaborated their own work in unexpected ways, to fight one of the most pressing challenges of our time, COVID-19. With real world impact including $1M Next Gen Mask Challenge, XPRIZE Rapid COVID Testing, and more, we’ll explore the origin story of the Pandemic Alliance and provide highlights of what our partners and our ecosystem have accomplished and where we’re headed into 2021. Paresh Ghelani is an avid entrepreneur and philanthropist who focuses on solving problems through innovation and entrepreneurship. He is currently active in building and investing in Moon Express, Viome Inc, DTV Motor Corporation, Ferrate Treatment Technologies, Casepoint, Radimmune Therapeutics. He believes in investing and mentoring companies and entrepreneurs who are taking moon shots and changing the world by building breakthrough technologies. One of Paresh’s passion project as a philanthropist is XPRIZE Foundation which leads the world in solving grand challenges through incentive prize. Paresh along with Ratan Tata and Naveen Jain also brought the XPRIZE foundation to India to solve India’s greatest challenges like health, sanitation, women’s safety, access to clean water, waste management, and other challenges. Truly living by his motto, “work hard in silence and let your success be the noise”, Paresh has successfully founded and built the 2020 Company LLC , from the ground up from 1 to 1000+ employees, providing the US government advance technology in education, defense, and healthcare space. The successful company was later acquired by a private equity firm. Prior to the 2020 Company LLC, Paresh had founded and successfully built two other companies in the technology field. Through his body of work and achievements Paresh sets an example as an entrepreneur, philanthropist and also is an inspiration to young aspiring entrepreneur around the world who are on a mission to make a positive impact on humanity moving forward. Daniel Kraft is a Stanford and Harvard trained physician-scientist, inventor, entrepreneur, and innovator and is serving as the Chair of the XPRIZE Pandemic Alliance Task Force.  With over 25 years of experience in clinical practice, biomedical research and healthcare innovation, Kraft has chaired the Medicine for Singularity University  since its inception in 2008, and is founder and chair of Exponential Medicine, a program that explores convergent, rapidly developing technologies and their potential in biomedicine and healthcare. Following undergraduate degrees from Brown University and medical school at Stanford, Daniel was Board Certified in both Internal Medicine & Pediatrics after completing a Harvard residency at the Massachusetts General Hospital & Boston Children's Hospital, and fellowships in hematology, oncology and bone marrow transplantation at Stanford. He is often called upon to speak to the future of health, medicine and technology and has given 5 TED and TEDMED Talks.He has multiple scientific publications and medical device, immunology and stem cell related patents through faculty positions with Stanford University School of Medicine and as clinical faculty for the pediatric bone marrow transplantation service at University of California San Francisco. Daniel is a member of the Kaufman Fellows Society (Class 13) and member of the Inaugural (2015) class of the Aspen Institute Health Innovators Fellowship. Daniel's academic research has focused on: stem cell biology and regenerative medicine, stem cell derived immunotherapies for cancer, bioengineering human T-cell differentiation, and humanized animal models. His research has been published in journals that include Nature and Science. His clinical work has focuses on: bone marrow / hematopoietic stem cell transplantation for malignant and non-malignant diseases in adults and children, medical devices to enable stem cell based regenerative medicine, including marrow derived stem cell harvesting, processing and delivery. He also implemented the first text-paging system at Stanford Hospital. He is heavily involved in digital health, founded Digital.Health, and is on the board of and advises several digital health related startups.  Daniel recently founded IntelliMedicine, focused on personalized, data driven, precision medicine. He is also the inventor of the MarrowMiner, an FDA approved device for the minimally invasive harvest of bone marrow, and founded RegenMed Systems, a company developing technologies to enable adult stem cell based regenerative therapies. Daniel is an avid pilot and has served in the Massachusetts and California Air National Guard as an officer and flight surgeon with F-15 & F-16 fighter Squadrons. He has conducted research on aerospace medicine that was published with NASA, with whom he was a finalist for astronaut selection. Sonny is an attending Physician in Intensive Care and Internal Medicine at Oakville Trafalgar Memorial Hospital and Assistant Clinical Professor (Adjunct) of Medicine at McMaster University. In 2008/09, Sonny was an Astronaut Candidate at the Canadian Space Agency (CSA) where he was awarded a Scholarship to the Johnson Space Center. Links: See for privacy and opt-out information.
1 hr 7 min
Thinking Critically
Thinking Critically
Intelligent Speculation
#26: Physics, Critical Thinking, and Personal Finance
In this episode, I am speaking with Jacob Lund Fisker about physics, critical thinking, and personal finance. We discuss: •His journey into science and why he chose physics. •How a website on anti-consumerism that he stumbled across in graduate school is what first interested him in economics and personal finance. •How the current economic paradigm of infinite growth conflicts with the laws of physics and is unsustainable. •His philosophy of critical thinking . •What a tragedy it is that many people don't continue to develop intellectually after college. •The power of first principles thinking. •Possible reasons for why critical thinking is not more widely taught. •And other topics. Jacob wrote the first popular blog on financial independence and extreme early retirement. As one of the progenitors of the F.IR.E movement (i.e., financial independence. Retire early), his philosophy embraces a more responsible way of living beyond the wake, work, and consume cycle that encircles capitalistic societies today. His book, Early Retirement Extreme (ERE), which applies systems theory to personal finance has sold over 40,000 copies. An astrophysicist by training, he retired at 33 and now focuses on practical aspects of individual adaption to the impacts of energy resources and climate breakdown. You can find ERE websites of interest here: You can find the ERE book here: Paperback and Kindle: Audiobook: This show is supported and produced by Final Stretch Media. Final Stretch believes in creating something that disrupts attention spans and challenges the marketing status quo. They do this by creating high quality visual content that captivates your audience. You can find them on: Facebook: Instagram: This show is also supported by QuikLee; the creators of Brain Racers. The world's first ever live racing competition for the brain. Download their app and play live on the weekends on an iOS device against the world. I have raced and it's a blast! App Download:
2 hr 26 min
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