What is an emotion-based sales strategy? Randy Crane is a nationally-recognized Sales and Marketing Specialist, and the Owner of The Fearless Marketer. In this episode, he talks about emotion-based marketing and the science behind it, why asking important questions helps us in the selling process, and what inspired him to start a career in sales.
(1:21) What is emotion-based marketing?
(10:01) How to inspire someone to buy
(20:12) Randy’s career path in sales
(27:20) Solve your customer’s problem
Randy Crane, also known as The Fearless Marketer is a nationally-recognized Sales and Marketing Specialist. Randy has held leadership positions in sales and marketing for over 40 years with global brands such as Molson Coors and Konica Minolta among others, as well as many thriving startups. Today, Randy shares his passion for leadership and marketing strategies that deliver customer value and business impact.
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