Jason Pang - Co-founder & COO of Whiff.com
Play • 24 min

Meet Jason Pang, serial entrepreneur and most recently co-founder of Whiff, which helps people find their perfect scent.


While Jason originally thought he was going to be an Accenture lifer, he quickly got a taste of the startup life as the first employee of DivX in 2000. He joined Jordan Greenhall, Tay Nguyen, Darrius Thompson, Jerome Rota and rode it through an IPO in 2006 and up to a marketcap of $1.1 billion. Interesting tidbits: DivX was started in a General Atomics building in UTC which was also in the same building as MP3.com and even after two IPOs and being acquired multiple times, there’s still original team members at the company 18 years later.

Jason eventually moved on to found multiple companies with both wins and some failures. His latest venture Whiff.com with Paul Tran brings together a few different industries, including consumer packaged goods, online market influencer utilization, and taps into the biotech space in attempting to create customized scent sequencing for each person.

Jason is also a prolific mentor and advisor to both startup founders and to students alike. At any given time, you’ll just as much find him speaking to a class as much as he is building companies.


Some of Jason’s faves:

Fave beer: Belching Beaver in San Marcos and Viewpoint Brewery in Del Mar

Fave coffee: Philz

Fave tacos: Las Brisas and albondigas soup

Find Jason on LinkedIn and be sure to check out Whiff.com

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