EP 12: Core values And How They Impact Every Business
Play • 24 min

Team organization. Digital marketing strategies. Supply chain logistics. Profit margin. If you’re an entrepreneur serious about taking your business to the next level, chances are you obsess over these four variables.

However, what if there was something even more critical to a business’s success? And, even more surprisingly, what if it had absolutely nothing to do with your bottom line or cash flow? 

Say hello to the power of a company’s core values. At its essence, core values are non-negotiable brand pillars that define a company and its culture while being a consistent “North Star” for all future decisions. 

In this episode of the Tactical Entrepreneur Podcast, Steve Schabaker discusses the importance of developing easy-to-communicate core values with deep and intrinsic meanings, how explicit core values help attract like-minded employees and shape company culture, and why clearly defined core values makes future decision-making effortless and painless. 


What You’ll Learn:

  • What the term "non-negotiable" truly means and looks like
  • How Steve applies and embeds core values into every aspect of his business
  • Why deliberate and thorough core values enhance business performance
  • And much more!


Favorite Quote:

“Take your time. Investigate and study your company’s core values. Make them short, concise, yet thorough. Communicate them to every employee, and embed them into every single aspect of your company. If you do this, you will see immediate results.” 


  • Steve Schabacker


How to Get Involved:

Steve Schabaker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry.

You can visit Sheepdog Firearms online or reach out directly to Steve at sschabacker@outlook.com.

Check out this podcast on Apple Podcasts - don’t forget to subscribe, rate, and review!

More episodes
Clear search
Close search
Google apps
Main menu