Digital advertising is suddenly a lot cheaper. But it’s no less confusing.
When you’re deciding how and where to spend your advertising budget, it’s important to have a clear strategy. What are your priorities? One of the first, most fundamental decisions you have to make is to choose between the two super-powerhouses of online ads: Facebook and Google.
You definitely need one or the other, or both. But which one do you need more, right now?
Today, we’ll discuss the advantages and limitations of both options, so you can choose the right one for your next campaign. Neither is “better” inherently — but one is better for your business and its current needs. We’ll discuss how each option reaches people, what objectives each option is best at achieving, and how to decide between them.
We’ll also outline simple experiments you can conduct to see which option will get you the best results. Now is a great time to buy online ad space — if you have a solid plan. Click Play!
Looking for an easy, intuitive webinar platform that gets out of your way? WebinarNinja is the most user-friendly webinar platform on the market. Best of all, it works! With built-in marketing tools like email automations, landing pages, and more, WebinarNinja is everything you need to run live, automated, or hybrid webinars. Sign up for a free live demonstration at webinarninja.com/workshop.
Welcome to the new way to work together. From group projects to weekly “all hands” meetings, Microsoft Teams will change the way you teamwork. Contribute to meetings from anywhere, chat with coworkers, find and edit files in real time, and more. With one place to create and make decisions together, there’s no limit to what your team can achieve. Learn more at microsoft.com/teams
The post MBA1532 Google vs. Facebook Ads + Free Ride Friday appeared first on The $100 MBA.