As you might be able to tell by the title, this week’s Must-Read is, um…direct.
That’s the best thing about it. Keith Cunningham’s The Road Less Stupid isn’t blunt for blunt’s sake. It strives to be practical, immediately applicable, and just as useful as possible.
Read it, and you can pretty much take action right away.
The general premise? Bad decisions have a massive impact. More massive than you probably realize, even. The domino effect of one bad call will echo through your business and life, so it’s crucial to do whatever it takes to avoid making one.
This isn’t a book about making good decisions. It’s about not making stupid ones.
Cunningham explores a truth that science and business is just starting to understand: that our decisions are not logical. We are not logical. Even when we think we’re being logical, it may just be our emotions deviously posing as logic to fool your frontal lobe.
In other words, maybe don’t trust your gut.
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