That’s right: we said “only.”
In our considerable experience, we’ve only found 3 ways to make our business stand out. In fact, we’ve only seen other businesses stand out in one of these 3 ways. Whatever you sell, you have to differentiate in order to compete.
In fact, “differ” and “compete” may as well be the same word when it comes to business.
But there are right and wrong ways to go about it. Today, we’ll outline the 3 categories of differentiation, and offer some great examples of companies who’ve found their groove with each one. We’ll also discuss how we do it ourselves, with our own SaaS business.
We’ll also discuss how not to compete, because it’s not likely to work out in your favor.
Tune in, and learn how to pick the fights you can win. Remember, competition is a sign that there’s a big enough market to sustain you. All you have to do is figure out what corner of that market is yours, and yours alone. Click Play!
Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now.
Discover the game-changing wisdom that’s helped the world’s best athletes and savviest coaches in It Takes What It Takes by Trevor Moawad, the mental conditioning coach Sports Illustrated called “the world’s best brain trainer.” You don’t have to be an elite to learn the “neutral thinking” technique that helps you face your challenges. Check it out wherever you buy books.
The post MBA1461 The Only 3 Ways You Can Differentiate and Compete appeared first on The $100 MBA.