The $100 MBA Show
MBA1336 Is Gated Content a Good Idea?
Aug 22, 2019 · 14 min
Play episode

We usually think of content as something we give away. But should you be getting something in return, besides exposure?

Today, we discuss whether to build the wall — the paywall, that is. Or at the very least, whether you should require an email address or other opt-in to access your premium content. Does it deter people from accessing your content, and possibly being converted? 

Or does a gate have the opposite effect, signifying value and moving visitors closer to becoming customers?

Whether you host a podcast, create videos, or write guides and e-books, a solid gate may be ironic; rather than separating you from your audience, this barrier might actually bring people closer. When someone chooses to exchange something for content, they’ve bought more than access — they’ve bought in. 

Tune in, and decide if some of your content would be more effective if it wasn’t just given away. Click Play!

Stitcher | SoundCloud | Podcast Feed How To Subscribe

Give us a Rating & Review

Today's Sponsors

smartwater

smartwater alkaline has 9+ ph to help keep you hydrated while you’re on the move — whether you’re climbing a mountain, or doing mountain climbers on your mat. If you’re looking for a moment of zen, smartwater antioxidant with added selenium helps you find balance for body and mind. Plus, there’s a new way to order smartwater; just ask “Alexa, order smartwater,” and the rest is taken care of. smartwater - that’s pretty smart!

Kronos

Kronos is workforce innovation that works. Kronos puts HR, payroll, talent, and timekeeping on a single, cloud-based platform specially designed to give HR professionals supporting a blended workforce a whole new
level of confidence. Learn more at
kronos.com/hrswagger

Show Links

WebinarNinja

The post MBA1336 Is Gated Content a Good Idea? appeared first on The $100 MBA.

More episodes from The $100 MBA Show
Search
Clear search
Close search
Google apps
Main menu