It’s gonna happen. Whether it’s your fault or not, some customers will use your product and come away disappointed.
What matters is what you do next.
Customer satisfaction is your responsibility, even when dissatisfaction isn’t your fault. Planning in advance for how to address it can be the difference between a business that lasts and one that doesn’t. You’ve got to articulate your messaging ahead of time, so you can confront these failures head on.
When you approach dissatisfaction as your responsibility, you can turn it into an opportunity.
Today, we discuss how to own your shortcomings, and turn an unhappy customer into a source of growth. This can have a massive long-term impact on the development of your business, helping you win over dozens of customers for every one you lose.
With a healthy, proactive attitude towards failing customers, you can learn how best to delight them — and that’s worth more than any single cancellation. Click Play!
Ready to grow your business? MailChimp is your all-in-one marketing platform. MailChimp lets you manage more of your marketing from one place, without all the extra tools. Market smarter and grow faster with one tool that helps you create, publish, manage, and measure multi-channel marketing campaigns. Let MailChimp help you market smarter — learn more at mailchimp.com
DoorDash connects you to all of your favorite restaurants in your city. Just use the DoorDash app to choose what you want to eat, and your Dasher will bring it right to you – wherever you are!
Our listeners can get $5 off their first order of $15 or more when they download the DoorDash app and enter promo code MBA.
The post MBA1271 What to Say To a Customer When You’ve Failed Them appeared first on The $100 MBA.