The $100 MBA Show
MBA1266 Should You Be Using a Chat Bot on Your Site?
May 16, 2019 · 13 min
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Whether it’s marketing, sales, onboarding, or support, communication is key. Enter the chatbot, considered by many to be a communications shortcut for your website. They’re ubiquitous now: those little bottom-right corner bubbles that offer to answer questions and otherwise help a visitor along their journey. Thing is, they’re not human. They’re AI, with varying levels […]

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