David Ogilvy invented modern advertising. What can you learn from him? In a still text-driven online marketplace, effective copy writing is just as important now as it was in the 1960s. As the real-life Don Draper, Ogilvy used meticulous research to find out exactly what drove leads and sales. Everything he discovered about magazine and […] The post MBA1147 5 Timeless Lessons from the Father of Advertising + Free Ride Friday! appeared first on The $100 MBA.