Win at SEO with Better Positioning and Messaging - Peep Laja
Play • 53 min

We believe that the only way to win at SEO, long-term, is to become somebody's favorite.

  • Peep's personal journey and how that impacts his thoughts on messaging and positioning
  • How to decide what to say no to
  • How to *not* be a commodity / differentiation
  • He’s the founder of Conversion XL, CXL Institute, Speero - a CRO agency, and Wynter a B2B messaging tool.
  • Let’s go on a journey together of how to win at SEO by being DIFFERENT with our guest Peep Laja.
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