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SEO for the Rest of Us
Jan 11, 2021
The "SEO Manifesto"
Play • 2 min
More episodes from SEO for the Rest of Us
2 days ago
Win at SEO with Imperfect Marketing - Jonathan Ronzio (Trainual)
Feb 22, 2021
Win at SEO with Better Positioning and Messaging - Peep Laja
We believe that the only way to win at SEO, long-term, is to become somebody's favorite. * Peep's personal journey and how that impacts his thoughts on messaging and positioning * How to decide what to say no to * How to *not* be a commodity / differentiation * He’s the founder of Conversion XL, CXL Institute, Speero - a CRO agency, and Wynter a B2B messaging tool. * Let’s go on a journey together of how to win at SEO by being DIFFERENT with our guest Peep Laja.
Feb 8, 2021
Win at SEO by Becoming Somebody's Favorite Onboarding - Val Geisler
Onboarding. Not that exciting. Right? Wrong. Think about the last party you went to. (Remember parties?) How'd the host greet you at the door? Did they show you around? Introduce you to other people? SEO isn’t just about getting clicks from Google. You need clicks that drive your business and also contribute to a customer lifecycle, not just a funnel. We need those cold visitors to convert, to subscribe to our ideas and worldview, and then want to become evangelists. BUT, you can also use an online element to make every single person who comes to your site from Google and subscribes or buys, into a RAVING FAN. Our guest today has experience working in marketing for nonprofits, big tech companies. she’s IN-credible. Matt Hall, the founder of Common People, says “Have you ever seen a movie that changes how you see the world? And suddenly the world feels a little different, a little more exciting? Her training was one of those moments for me in business.” She’s been called an email geek, a copywriter, a marketer, and a real game changer. You can just call her Val.