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SEO for the Rest of Us
May 15, 2020
Careers in Marketing - How to Get Started in 2020
Play • 9 min
More episodes from SEO for the Rest of Us
Apr 12, 2021
CAN you win at SEO by ignoring backlinks? - Matt Giovanisci (MoneyLab)
This week on the show we have our first-ever return guest to the podcast and we're talking about winning art SEO by becoming somebody's go-to resource on a topic. The kind of resource where people Google something but add your brand name to the end of it to see if you wrote anything about it. THAT kind of favorite, authoritative resource. Learn how to build a website that gets bookedmarked with my friend Matt Giovanisci. If you want more from Matt, check out moneylab.co. He gave us a deep-dive look into his YouTube SEO strategy inside the members community that you can join for free for 90 days at seofortherestofus.org/community. That's seofortherestofus.org/community but ONLY for the next 48 hours after this episode airs. Want to check out every masterclass from this season, as well as the SEO roadmap and get access to our exclusive community group? seofortherestofus.org/community but you have to move fast.
Apr 4, 2021
How to win at SEO with REALLY REALLY Good Content — John Bonini (Databox / Some Good Content
Have you ever gone back to visit the neighborhood you grew up in? It was different, wasn’t it? Even if it hadn’t changed in all those years, it still wasn’t *quite* how you remembered it. That’s… kinda what we’re going to explore in this week’s show. In case you’re new here, hey I’m Brendan, I love love love finding people who can teach us something new about SEO. Last week’s episode was with Gabby Miele, talking about building links without being a spammer. We explored new ways to think about SEO by talking to email marketers like Val Geisler and Chase Dimond. In this week’s show, we’re diving into a topic that’s been talked about a million (maybe a billion at this point), times before. It’s the neighborhood… most of us… grew up in. Content. Writing things online. But, for me and… maybe for you. It’s different now. And, I don’t think I realized just how different until today’s guest joined me for a conversation that would turn out to be an absolute masterclass in creating content that matters. So, let’s go take a walk through our old neighborhood, reminisce a little, and see what’s changed. Please welcome a fellow dad of 3 kids under 5, founder of Some Good Content, director of marketing at Databox and my friend, John Bonini. Outro: So as you heard John and I were about to dive deep into his search motivation framework, which is a spectacular companion to what you’ll already find in the SEO for the Rest of Us community membership area. John’s masterclass, as well as a master class taught by EVERY SINGLE ONE of our guests is right there, inside the membership area. You can join the community and get that INSTANTLY by going to seofortherestofus.org/community OR just click open the episode details on your podcast player and click the link. Again, that’s seofortherestofus.org/community or click the link right here in the show notes in your podcast player. I love you. Thanks for giving me your most precious asset, your time. I know when I’ve gone on other people’s shows and that host’s audience reached out to say thanks, that just meant the world to me. Finally, please join John’s Some Good Content on Patreon. It’s $10/mo and is worth 10x that (I personally pay for it every month). -- I’m also excited for next week when we'll be joined by the only TWO-TIME guest ever on the podcast. Any guesses on who that’ll be? Share your guess with me on Twitter and I’ll read them at the intro to next week’s show.
Mar 29, 2021
Win at SEO with better OUTREACH - Gabby Miele
Our guest this week is brilliant. Generous. Somebody you want to know and follow. If there is one person that knows how to win at SEO, make friends, and build links, it’s her. Please welcome my friend, Gabby Miele. --- One thing I didn’t mention in our chat was that Gabby is a product and growth marketer at Pitchbox, outreach software for link building. I love Pitchbox and use it myself to help track things, test email subject lines, etc. It’s like a… CRM for email outreach. Gabby walked us through some ninja tips for Pitchbox inside the membership community that you can check out at seofortherestofus.org/community. ALSO, since we’re talking links, this week only I’m doing a super secret sale just for podcast listeners: an epic 50 PERCENT off my link building course, authority on autopilot. Combine that course with Gabby’s masterclass and you’ve got something pretty incredible to work with when it comes to ranking in Google. Check out that course at seofortherestofus.org/authority. Again that’s seofortherestofus.org/community for the seofortherestofus.org/authority for the special, podcast-listener only 50 percent off my link building course. I’m also excited for next week when we'll be joined by John Bonini where we’ll go on a SUPER deep dive exploration on winning at SEO by becoming somebody’s favorite content. I was really sleeping on how good John is at this stuff and he is going to absolutely blow your mind with how he thinks about content. I’ve been Brendan Hufford, don’t forget to work hard, be nice to people, and don’t get too lost trying to create something that matters.