On Day 30 of #100DaysofSEO, I want to share how to overcome some of the challenges that B2B companies face that a B2C company (like the one I sold in 2016) does not.
From owning your product category in search to creating content to match each stage in the buyer journey / funnel, content marketing is radically different for a B2B company.
The lucky thing is, that it's not as hard as you'd think.
In this video, you'll learn a ton of tips on how to successfully marketing content and get more leads as a B2B company.
John-Henry Scherck is the owner of Growth Plays, a B2B lead gen consultancy. He's worked with companies like Zenefits, DocSend, Gremlin, and WP Engine to grow their inbound marketing, get more leads, and he shares exactly how in this video.
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B2B lead generation can mean success or failure for a company. Helping your sales teach reach their quota because:
Leads = Sales = Business
And if the leads are coming in, but they're awful, then it's time to reevaluate your content marketing strategy.
A smart B2B content marketing strategy can attract quality leads, sure, but it also builds trust online and helps a brand become the trusted leader in a category. If you own all of the information around your product, you'll create a pipeline of solid leads that makes your sales team psyched to come into work every day.
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