YB2C LIVE! Ep #165 Sydnee Turner: The Business Side of Graphic Design
Play • 27 min

Welcome to Season 3, Episode #165 of the YB2C Live! Podcast for Entrepreneurs, featuring our special guest, graphic designer extraordinaire Sydnee Turner, Founder of the Sydgrafix Design Studio. Sydnee joins us from Detroit, Michigan.

We record this podcast every week from our studio in the Green Garage Coworking Community in Midtown Detroit.

Please support our sponsor, Your Business Your Brand Creatively (YB2C), which provides branding, marketing, training, productivity, and copywriting services to creative and solo professionals and small business owners.

About Our Guest

Sydnee has been the primary graphic designer for me and for my various companies for many years. Originally from the Bay area of California, Sydnee has been in Detroit for over twenty-six years. She says she counts how many years she’s been in Detroit by the number of winters she’s been through here. After leaving the Army, Sydnee held several corporate jobs but then decided to focus solely on graphic design. She received a Master’s of Fine Arts degree from Cranbrook here in suburban Detroit and considers herself a provider of visual solutions.

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What Our Guest Talked About

Sydnee stressed that budding graphic designers need to learn both the basics of graphic design and how to implement a marketing strategy. When Sydnee started her business almost twenty years ago, all of her work consisted of graphic design for print, but now about 40% of her business is for digital projects.

Sydnee has several large and long-term clients, including the Charles H. Wright Museum of African American History and the African World Festival. Sydnee really enjoys working with community-based projects such as the Wright Museum, which has been her client for over fifteen years. The Wright Museum is the 2nd-largest museum of its kind since the Smithsonian Museum of African American History opened. Sydnee also has several corporate clients who provide her with a regular source of income.

Words of Wisdom

Sydnee has some advice for graphic designer entrepreneurs: 1) Set aside time daily for quiet prayer or meditation and time to reflect before starting your day. 2) Make sure to contribute some of your time for pro bono work, especially for community-based people and organizations. 3) Always attend to the business side of your graphic design company.

Sydgrafix Contact Information:

Email: sydgrafix@gmail.com Phone: 313.272.6488

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