The YB2C Live! Podcast
YB2C Live! Ep #97 Entrepreneur and Coaching Expert Tsufit
Mar 11, 2019 · 29 min
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Introduction

Welcome to Season 3, Episode #97 of the YB2C Live! Podcast for Entrepreneurs, with our guest Tsufit, an entrepreneur, business consultant, coaching expert, and author.

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About Our Guest

Tsufit always wanted to be an actress and singer when she was a child, but her parents wanted her to be something more "practical", so she became a litigation lawyer, practiced for 10 years and had 4 babies. She had an "Is this all there is?" moment, and she decided to follow her dream, which was to be a singer, actress, and comedienne. She did stand-up comedy on national TV, was in a sitcom for 4 years as a comedically evil cafeteria lady, and she released a music album.

 Through all of this, she learned how to promote and market herself, but she still asked herself: What else can I do with my talents? and her answer is how she came upon the idea of helping people follow their dreams and successfully market them too.

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What Our Guest Talked About

Tsufit shared with us how she started coaching people and how she wrote a book called Step into The Spotlight, a Guide to Getting Noticed. The premise of the book is that all business is show business. In her book, she teaches how to get seen, get noticed, get heard, and get known.

Words of Wisdom from Our Guest

Tsufit says that some people tend to believe that if their book, their music, or any kind of work is good enough it will be noticed. Some people believe it is obscene to market their work, but she tells them that if others don't have the opportunity to appreciate it, is like that age-old question about a tree falling in the forest: if no one hears it, does it make a sound?

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Reference Links:

Step into the Spotlight! 'Cause ALL Business is Show Business!

Your Business Your Brand Creatively: branding, marketing, copywriting, communications, and productivity solutions for entrepreneurs, small business owners, and creative and solo freelancers.

 The YB2C Live! Podcast Webpage: review the Show Notes of all of our episodes here.

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