To communicate effectively in your niche market, your message should be comprehensible by the general marketplace.~~Wendy Meyeroff
Welcome to Season 4, Episode #191 of the YB2C Live! Podcast for Entrepreneurs, featuring our special guest, Wendy Meyeroff. Through her company, WMMedComm, Wendy works with her clients to turn complex health and tech copy into comprehensible plain language.
We record this podcast weekly from our studio in the Green Garage Coworking Community in Midtown Detroit.
Please support our sponsor, Your Business Your Brand Creatively (YB2C), which provides branding, marketing, training, productivity, and copywriting services to creative and solo professionals and small business owners.
About Our Guest
Wendy is a native New Yorker, now transplanted to Baltimore. She has been working in health and tech communications for over twenty years. Her projects include, eBooks, ghostwriting, and providing custom copywriting for the B2B and B2C markets.
Please support our sponsor, Detroit Ink Publishing, which provides marketing services for published independent authors.
What Our Guest Talked About
Wendy says that it is so important that people know what you’re talking about when you describe your health or tech product or service to the marketplace. So many times, people use “industry-speak” when they should be using plain language. Producing good copy that people can understand is so much more important than just writing for SEO purposes.
In this episode, Wendy details her journey from the 90s when most people weren’t thinking about how to talk to seniors about their health care to today, where she works with and for health care consumers, health professionals, salespeople, the media, and the growing senior marketplace.
If you are a creative or solo professional, entrepreneur, or small business owner looking for education, motivation, community, and inspiration about branding and marketing specifically designed for you, you are invited to join the #1 Global Facebook Group, YB2C Premium!
Words of Wisdom
Wendy had one important word for our listeners: MARKETING! You need to know what marketing activities and social media outlets work for you; you need to set a marketing budget; you need to do marketing every day.
Wendy Meyeroff Website
Wendy Meyeroff LinkedIn
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