YB2C Live! Ep #49 Noura Ballout and The Bottom Line Coffee House
Play • 27 min

Welcome to this week’s episode of the YB2C Live! Podcast for Entrepreneurs. Every week we discuss the entrepreneurial journey, including interviews with business owners of all sizes from Detroit and all over the world who share their stories to give you inspiration, motivation, and tips for overcoming challenges and achieving success for your business.

Our podcast is brought to you by our two companies, Your Business Your Band Creatively, abbreviated “YB2C” and Detroit Ink Publishing. We invite you to click on the links for each company in the show notes and contact us to discuss all of your copywriting, publishing, branding and marketing, and business consulting needs.

This week, for Episode #49, we welcome Noura Ballout, the co-owner and manager of The Bottom Line Coffee House, located just a block away from our studio here in the Green Garage Detroit in Midtown Detroit. Noura is very committed to small businesses in Midtown, especially Black-owned businesses and businesses that offer “Safe Spaces” continue to operate, grow, and thrive. Noura, who was only twenty years old at the time, approached the owners of The Bottom Line, which at the time was closed temporarily, and offered to manage the shop and help to bring it back and brand it accordingly, including also as a creative space. Later, the owners offered Noura the opportunity to become a partner/co-owner in the business. Noura states the shop isn’t opened every morning wondering: “How much money can I make today?” Instead, the thought is: “How can I fulfill my purpose of creating an open, accepting, and safe creative space for the community?”

The Bottom Line Coffee House has a policy called “Suspended Coffee” that allows people to buy a cup of coffee for someone else for whom $5.0o or even $1.00 for a cup of coffee may be a challenge. The Bottom Line also has a sign in the window that says: “Black Lives Matter. Refugees Welcome.” The Bottom Line is LGBT-friendly and welcoming to all in the community. The Midtown area is also home to Wayne State University, so balancing the seasons when students are not here is a challenge that Noura meets by having different events to draw in customers. Being an artist and curator helps Noura to also help create space for other visual, musical, and spoken word artists.

Noura is opening a second, related business nearby: “Detroit Grinds.” Detroit Grinds is a lifestyle brand that celebrates the perseverance and hard work exemplified by Detroiters and by Detroit artists in particular. Detroit Grinds will also grind coffee!

Please download and listen to the episode to find out more about Noura Ballout and The Bottom Line Coffee Shop; a business that almost folded, but was brought back to life by the hard work of Noura and the other owners, thereby saving what has become a jewel in the Midtown Detroit Community. You can find out more about The Bottom Line Coffee House at their website and on their Facebook Page.


Please subscribe to the YB2C Live Podcast on iTunes and “Like” the YB2C Live! page on Facebook and to submit your information on the Contact Form if you would like to be a guest on a future episode!

Your Business Your Brand Creatively: branding, marketing, copywriting, communications, and productivity solutions for entrepreneurs, small business owners, and creative and solo freelancers.

Detroit Ink Publishing: manuscript preparation, eBook and print book publishing, and author marketing services for nonfiction, fiction, and business books.

The YB2C Live! Podcast Web page: review the Show Notes of all of our episodes here.

Find out more information about the Green Garage Detroit Co-Working Community here.


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