Selling The Invisible
33 min

When you buy a product, you can see it, touch it, and depending on the product you can taste/smell/hear it as well. Services, on the other hand, are intangible. There’s no exact clear definition of what you’re getting when you buy a service - you’re just purchasing what you hope the end result will be.

Obviously services are different from products, so service marketing must be different from product marketing. But while more than 4 out of 5 people work in service companies, only 1 out of 5 business school case studies focus on services. We’re all being taught how to market products, but we’re never taught how to market services, even though that will be what the majority of people do.

Check out the full blog post here: https://www.whatyouwilllearn.com/book/selling-the-invisible/ 

Growth Mindset Podcast
Growth Mindset Podcast
Sam Harris
148: Planning and executing - Nick Telson, Design My Night
Nick Telson A serial angel investor and previously co-founded Design My Night, a nightlife discovery website, in 2010. Nick came from a background in marketing with L'Oreal launching two brands in the UK before going into Design My Night, which went on to have 8 million views a month and 250 million worth of transactional revenue with two groundbreaking B2B hospitality systems. Design My Night was later acquired by the access group. And Nick now has founded the Horseplay Ventures group, which is an angel investing arm and startup studio kind of giving back from what helped him start his own business. Horseplay invest in 25 companies to date across the UK and the US. And now Nick's also started the podcast called Pitch Deck, which has already got into the top five global UK business podcasts, which is pretty impressive for the fact that it literally started like six months ago now. Nick, Pitch Deck and Horseplay Connecnt with Nick on LinkedIn (https://www.linkedin.com/in/nicktelson/?originalSubdomain=uk) NickTelson.com (https://www.nicktelson.com/) Horseplay Ventures (https://horseplay.ventures/) Pitch Deck Podcast (https://podcasts.apple.com/gb/podcast/pitch-deck/id1522900070) Design My Night (https://www.designmynight.com/london) Top Tip Create a positive workplace culture Building a world-class workplace culture starts with understanding your team and embracing the concepts at the heart of your workplace. Culture is always learned and see to it that you hire people who align with your values. Focus on communication and remember that interactions are fundamental to understand then needs of the people around you. Culture is synonymous with behavior. The workplace should not be something that people dread every day so look for different ways to empower those around you. Better moods = better performance Subscribe! If you enjoyed the podcast please subscribe and rate it. And of course, share with your friends! Special Guest: Nick Telson .
45 min
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Melina Palmer
128. How to Build Products That Create Change, An Interview with Matt Wallaert
Today I am so excited to introduce you to Matt Wallaert, author of Start at the End: How to Build Products that Create Change. One of my favorite quotes from Matt is one that shows how we are kindred spirits. He says, “If behavior is your outcome and science your process, you’re a behavioral scientist. No Ph.D. required.” Matt was one of the first behavioral scientists to leave academia to work in industry, which he has done for over 15 years now. He was head of behavioral science at Microsoft, the first chief behavioral officer in the healthcare industry while at Clover Health, and has done tons of awesome projects along the way (some of which you will learn about in today’s episode). During our conversation, we discuss lots of concepts that have past episodes on the show, including those on anchoring, relativity, how to finally change your behavior, how to experiment, and many more Show Notes: * [00:43] Today I am so excited to introduce you to Matt Wallaert, author of Start at the End: How to Build Products that Create Change. * [03:28] Matt shares his story and how he got interested in behavioral science. * [05:06] After taking a second psychology class in college, he became addicted to science and started doing a lot of applied work. * [07:56] He left Clover Health in March and ended up moving to California for a year of adventure. * [09:41] He has decided in his next role that he wants to spend most of his time pivoting an organization to behavioral science. * [11:01] Advances in data science and user research have prepared younger project managers to fully embrace behavioral science. * [13:12] People often don’t think of the implications of the things that they say. * [13:30] Every industry has its own beliefs about what can’t be changed (listen to episode 126 for Melina’s tips on fixing this in your organization). * [14:51] Behavioral science can be used in good ways and in bad ways (ethics matter!). * [16:49] It is really hard to write a complete behavioral statement from the beginning. * [17:17] Matt shares about the GetRaised project he worked on. * [19:04] Bias creeps in when we start to do ratings of performance. * [20:28] The difference between junior behavioral scientists and more senior behavioral scientists is just experience. Anyone can learn the framework. * [22:08] A lot of communication is just quick analogy making. It is the ability to find out what someone is interested in and relate that to the thing you are teaching. * [24:37] Our brain is using the same rules and concepts whether we are deciding to litter or choosing a brand of toothpaste. * [25:37] When you try to replicate a lab study in real life sometimes it works and sometimes it doesn’t. The key is that you tried it small before you shared it with everybody. (Get Melina’s tips for creating your own experiments in episode 63.) * [26:47] Science is the testing of all assumptions. Diversity can help identify an assumption. * [28:08] Behavioral science is a lifestyle. * [28:59] Academic behavioral science is about the why of the way things are. Applied behavioral science is the changing of the way things are. * [30:20] Almost all misunderstandings across cultural and other kinds of borders are due to a misunderstanding of the pressures that affect that other persons’ life. It almost always makes sense if you understand the context. * [32:06] Melina shares Steve Wendel’s story about a fish in the sand (hear more from Steve in episode 116). * [34:33] It is easier to have a discussion with the people that we can relate to than to have a more difficult conversation. * [35:36] Matt says, “If behavior is your outcome and science your process, you’re a behavioral scientist. No Ph.D. required.” * [36:27] Behavioral science thrives when lots of people are doing it and doing it a little better every day. If it does not put behavior as an outcome, it is not behavioral science. * [37:05] Behavioral science is about creating a specific outcome in advance and then using science as a process. * [39:46] Get your own copy of Matt’s book, Start at the End: How to Build Products that Create Change. * [42:32] Don’t forget to take advantage of the year-end sale going on now. Thanks for listening. Don’t forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show. Let’s connect: * Melina@TheBrainyBusiness.com * The Brainy Business® on Facebook * The Brainy Business on Twitter * The Brainy Business on Instagram * The Brainy Business on LinkedIn * Melina on LinkedIn * The Brainy Business on Youtube More from The Brainy Business: * Master Your Mindset Mini-Course * BE Thoughtful Revolution - use code BRAINY to save 10% * Get Your FREE ebook * Melina’s John Mayer Pandora Station! Listen to what she listens to while working. * Special Year-End Sale 👈🏻🥳 Past Episodes and Other Important Links: * Matt’s Website * Start at the End: How to Build Products That Create Change * Getraised * Matt on Twitter * Interview with Dan Ariely * Interview with Kwame Christian * Relativity * How to Finally Change Your Behavior (So it Sticks) * Biases Toward Novelty and Stories * How To Set Up Your Own Experiments * Anchoring & Adjustment * Change Management * Loss Aversion * Framing * Bikeshedding * Network Effect * Interview with Steve Wendel
44 min
Thinking Critically
Thinking Critically
Intelligent Speculation
#26: Physics, Critical Thinking, and Personal Finance
In this episode, I am speaking with Jacob Lund Fisker about physics, critical thinking, and personal finance. We discuss: •His journey into science and why he chose physics. •How a website on anti-consumerism that he stumbled across in graduate school is what first interested him in economics and personal finance. •How the current economic paradigm of infinite growth conflicts with the laws of physics and is unsustainable. •His philosophy of critical thinking . •What a tragedy it is that many people don't continue to develop intellectually after college. •The power of first principles thinking. •Possible reasons for why critical thinking is not more widely taught. •And other topics. Jacob wrote the first popular blog on financial independence and extreme early retirement. As one of the progenitors of the F.IR.E movement (i.e., financial independence. Retire early), his philosophy embraces a more responsible way of living beyond the wake, work, and consume cycle that encircles capitalistic societies today. His book, Early Retirement Extreme (ERE), which applies systems theory to personal finance has sold over 40,000 copies. An astrophysicist by training, he retired at 33 and now focuses on practical aspects of individual adaption to the impacts of energy resources and climate breakdown. You can find ERE websites of interest here: http://earlyretirementextreme.com/ https://wiki.earlyretirementextreme.com/ https://forum.earlyretirementextreme.com/ You can find the ERE book here: Paperback and Kindle: https://www.amazon.com/dp/145360121X Audiobook: https://buy.bookfunnel.com/zvjq7i422n This show is supported and produced by Final Stretch Media. Final Stretch believes in creating something that disrupts attention spans and challenges the marketing status quo. They do this by creating high quality visual content that captivates your audience. You can find them on: Facebook: https://www.facebook.com/fsmedia2020 Instagram: https://www.instagram.com/finalstretch_media/ This show is also supported by QuikLee; the creators of Brain Racers. The world's first ever live racing competition for the brain. Download their app and play live on the weekends on an iOS device against the world. I have raced and it's a blast! App Download: https://apple.co/33n8aJs
2 hr 26 min
Tools of Titans: The Tactics, Routines, and Habits of World-Class Performers
Tools of Titans: The Tactics, Routines, and Habits of World-Class Performers
Tim Ferriss
BJ Miller
This episode features the profile of BJ Miller from Tools of Titans, which is now available as an audiobook. This chapter's narrators are Kaleo Griffith (bio) and Ray Porter (profile). To check out the full audiobook of Tools of Titans with 100+ chapters, visit audible.com/ferriss. BJ Miller (@bjmillermd) is a hospice and palliative care physician who has worked in many settings, inpatient, outpatient, and home, and now sees patients and families at the UCSF Helen Diller Family Comprehensive Cancer Center. BJ also acted as executive director for the Zen Hospice Project for five years, learning about the administration of health care and how difficult it can be for patients and families to find the care they need. He speaks all over the country and beyond on the theme of living well in the face of death. He has been featured in The New York Times and interviewed by Oprah Winfrey, Tim Ferriss, and Krista Tippett. BJ lives in Mill Valley with his chosen fur family, Maysie, the Muffin Man, and Darkness, and loves exploring nature — including human — especially from any two-wheeled vehicle (or four). *** The audiobooks of Tools of Titans and Tribe of Mentors can be found at audible.com/ferriss If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts? Sign up for Tim’s email newsletter (“5-Bullet Friday”) at tim.blog/email. Follow Tim: Twitter: twitter.com/tferriss Instagram: instagram.com/timferriss Facebook: facebook.com/timferriss YouTube: youtube.com/timferriss
16 min
Libri
Libri
Kayvon K
Viktor E Frankl - Man's Search For Meaning (Audiobook)
Theres Another V.E.Frankl Interview,Check now : https://m.youtube.com/watch?v=HWtgGJSPKPA&t=195s ⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️ ?? DOWNLOAD 100% FREE ?? AUDIOBOOKS | FREE VALUE | PROSPERITY| SUCCESS | MOTIVATIONAL ○ FREE BOOKS?SEMINARS?PDF ● ??GET INTO A BRIAN TRACY'S CLUB VIP LIST?✊ ??? ????????????? ?VISIT US IN OUR WEBSITE??? http://bit.ly/BrianTracysSuccessClub ? ??????????????? ➡️50% Discount On All ??? http://bit.ly/FlashSale-70 ?? F R E E BONUSES ?? ??????????????? ??The 4 Keys to Set & Achieve ANY Goal➡️✍?????? http://bit.ly/AchieveAnyGoalWebinar ??The Power of Habit 7-steps??? http://bit.ly/PowerOfHabbit ??Communication Mastery e-book? http://bit.ly/TracyCommunicationBook ??SELF-CONFIDENCE ASSESSMENT http://bit.ly/TracyConfidenceBook ??14-Step Goal Setting Guide? http://bit.ly/GoalSettinGuide ??Create a Speech in 5 Min✍✍✍ http://bit.ly/5minute-speech ??Guide to build wealth???➡️ http://bit.ly/Way-To-Wealth ??Save Up To 70%OFF? http://bit.ly/BrianTracyHugeDiscount ?? The 6-Figure Speaker E-book??✍ http://bit.ly/6-Figure-Speaker ✍✍✍ ?Bonus ! Eat That Frog! Free e-book? http://bit.ly/time-managemant-book-eat ??????????????? ? Subscribe ? Click The Bell ??➡️ http://bit.ly/0urChannel ?Join Us On Twitter ➡️ http://bit.ly/0urTwitter ?Official Page??? http://bit.ly/BrianTracysSuccessClub ? https://twitter.com/SuccessClubGuru
4 hr 45 min
The Art of Charm
The Art of Charm
The Art of Charm
Dr. DJ Moran | The 2 Step Process for Facing Any Challenge in Your Life and Coming Out On Top
In today’s episode, we cover Acceptance Commitment Therapy with Dr. DJ Moran. Dr. Moran has a Ph.D. in Psychology, is the founder of Pickslyde Consulting and the MidAmerican Psychological Institute, and has helped thousands of people and hundreds of companies develop the skills for keeping vital commitments.    Nothing will hit as hard as life will, so what can we do to better handle those hits and come back stronger and better equipped to handle the future while also striving to be the best versions of ourselves?   What to Listen For What is Acceptance Commitment Therapy (ACT) and how can it help you deal with all the challenges and setbacks life throws at us? What is psychological flexibility and why do we all need it so life doesn’t crush us in difficult moments? What are the biggest challenges when it comes to changing our behavior and how can ACT help you overcome them so you can live the life you want? What questions do you want to ask yourself to figure out what changes you need to make and can make so you can be the best version of yourself? What can you do to take control of your life and lead a life based on your values rather than someone else’s values or society’s values? What is the Mindful Action Plan and how can you use it to implement ACT in your life to make the behavioral changes you want? What is counter-conditioning and how can you use it to embrace discomfort and “negative” emotions so you can start leading the life you want?   A full range of human emotions is necessary to lead a fulfilling life, but many of us associate certain emotions with negativity, thus leading us to avoid or suppress feeling those emotions. Consequently, we then avoid the events or activities that lead to us feeling those emotions when those events and activities could be exactly what we need in order to grow as individuals, professionals, friends, lovers, etc. It’s important to be able to accept all of your emotions and develop a comfortable relationship with them and yourself so you can lead the life you want.   A Word From Our Sponsors Share your vulnerabilities, victories, and questions in our 17,000-member private Facebook group at theartofcharm.com/challenge. This is a unique opportunity where everyone — both men and women — celebrate your accountability on the way to becoming the best version of yourself. Register today here!   Resources from this Episode Dr. DJ Moran’s website Mindful Action Plan pdf AoC Podcast: Dr. Steven Hayes | The Art of Leading a Fulfilling Life   Check in with AJ and Johnny! AJ on Instagram Johnny on Instagram The Art of Charm on Instagram The Art of Charm on YouTube See omnystudio.com/listener for privacy information.
1 hr
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