MGT121: Developing A Highly Engaged Fan Base Through Video – iLLvibe
Play • 35 min
iLLvibe, a successful hip-hop artist and the founder of LyricVids.com, gives examples of when to create lyric videos, explains why filming a low budget music video can “brand you down”, and talks about storytelling, branding reaching new fans on social media, running targeted ads, and musicians learning from video content creators.
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