You are about to hear a story on how far creating your own path instead of doing what you're "supposed to" can get you. The story is about a successful US country artist, golfer, philanthropist, and public speaker Steve Azar, and it's told by his manager, Aaron Bethune.
Aaron is the founder of Play It Loud Music, Above the Noise and JAM, among numerous other projects. He's also the author of "Musicpreneur: The Creative Approach to Making Money in Music", which we covered in detail in the WeSpin Recipes episode number 29, over a year ago.
After Aaron discovered that the key to everything Steve had been doing was the state of Mississippi, they turned it into a series of mind-blowing opportunities. From helping the state to improve its public transportation system, to becoming the first Music & Culture Ambassador of Mississippi (the title didn't even exist before), recording an album and filming a documentary with BB King's band in a legendary venue – these are just some of the events which the dedication and creative thinking led Steve and Aaron to.
Listen to the episode for all the details, as well as Aaron's tips for up-and-coming creatives.