Tommy Stalknecht is the founder of Single Music, a Nashville-based company offering a music distribution component to Shopify. Over the years Tommy has overseen the development and management of many high-profile websites, including Sam Hunt, Kenny Rogers, Josh Turner, Larry The Cable Guy, and The Americana Music Association, among others.
On this Music Growth Talks episode, Tommy explains how they help record labels and artists to sell directly via their official web sites with instant reporting to Nielsen for official Billboard chart tallying. We talk on what "direct to consumer" means in music today, the pros and cons of integrating with another platform, and the importance of great design in ecommerce.
Listen to the episode in full to learn the tricks major artists use to increase "scans" on Billboard, how to run a crowdfunding campaign on Shopify, and much more.
⏯ Go to http://dottedmusic.com/2019/podcast/mgt135-single-music for the show notes and http://musicgrowthtalks.com to subscribe to the podcast. Become a patron to access a secret podcast feed with patron-only episodes at https://www.patreon.com/andrewapanov