Jason Hobbs is a true marketing veteran, with over a decade of advertising agency and dotcom experience. The client list of his digital marketing agency The Found Group (now inactive) includes the likes of Beggars Group, The xx, Mumford & Sons, Columbia Records, and Flying Lotus. Today, Jason leads the marketing and digital departments at TheMuse.com, and Linkin Park's Machine Shop.
Three years back, Jason also launched found.ee – described as "sophisticated remarketing, simplified" – and on this WeSpin Recipes episode we discussed the platform in detail. On the podcast, Jason described how and why to use remarketing, showed how he helped Marilyn Manson increase sales of his new album using found.ee, and explained what types of ads artists should be creating before and after a record release.
Listen to the conversation to also learn the new ways you can benefit from media coverage, how an exclusive premiere of a track can go viral, and much more.